How to Become Thought Leader

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  • HowtoBecomeThoughtLeader

  • WhoamI

    Dr.AmancioBouzaSocialMediaCoach,Intrapreneur

    Letsconnect:https://ch.linkedin.com/in/amanciobouza

    Followme:https://twitter.com/AmancioBouza

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    WhyPersonalBranding?

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    PersonalBrandingto build Trust create Reputation influencePerception

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    Whendopeoplegettheir1st impressionofYOU?Whenyoumeet1st time?

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    Youmake1st impression

    beforeyouevenmeet!

  • Zero-Moment-of-Truth

    7

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    HowtostartwithaPersonalBrand?

  • Whatsyour1st reaction?Behonest!

    Whatsyour2nd reactionafteryoureadaboutAlana?

  • So,whichoneismoreawesome?

  • Optimize for5seconds

  • 3Things: Avatar Story Mantra

  • 3Secrets of agoodAvatar

  • Focusonface

    Goasymetric

    Eyesnear 3rds

  • How to tell yourStory

  • Whats his story?

  • Tellyour story with the background image

    Iempower people

  • Tellyour story with the background image

    APIDesignyoull love

  • How to findyourMantra

  • 3to 5words

  • Ipt InnovationProcessTechnology FamousforIntegration

  • PersonalBrand:Social Mediato build Trust,Perception,Reputation

  • How to rockSocial Media

  • Pickaneutralname!

  • Get aVanity URL

  • Get outof thecomfortablebottom-leftquadrant!!!

    Choose Green,Orange,orBlue

  • 1.Sharevaluable content2.Interact and be active3.Automate4.Do,measure,learn5thElementbe yourself,everbody else is already taken

  • How to shareValuable Content

  • Build aStreamofValuable Content!

  • Alltop.comLinkedInPulseTEDvideosPaper.liKloutPinterestColleagues

    How to findvaluable content

  • Reshare Your PalsPostIf they dont provide valuable content,you followthe wrong people

  • Perfect Your Posts

  • Using Images=2xmoreengagementsSource:https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers

  • E.g.,useCANVA

  • Selectsocialmediatype

  • Createyourimage

  • Learnhowtodesignimages

  • FreeSourcesofgreatprofessionalimages

    http://www.verveuk.eu/graphic-design-news/27-superb-sites-with-royalty-free-stock-images-for-commercial-use/?utm_content=buffera8d52&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

    http://dustn.tv/find-free-images/

  • How toInteract

  • Be Thankful andFollow-Up

  • E.g.,useCommun.it tothankyourfansandfollowup

  • How toReact to Comments

  • Use @mentions not#hashtags

  • Fight?Gothree rounds1. Commenter comments2. You respond3. Comenter responds to respond

    Stop here, endof fight

  • Stay Positiveand NiceIf you cant stay positive,agree ondisagreeing

  • How toAutomate

  • E.g.,useIFTTT(If-This-Then-That)

  • IFTTTAutomatizeinteractionwith people

    http://www.ifttt.com

  • Createarecipetocollectpeopletalkingabouta#HotTopic

  • ClickTHIStoconfigurethetrigger

  • YoullbetriggeredbyTwitter

  • SelectNewtweetfromsearchastriggertype

  • Enterthetopicforwhichyouwanttobuildthelist

  • ClickTHATtoconfiguretheactionafterthetrigger

  • YouwanttodoanactionwithTwitter

  • Selectaddusertolistasaction

  • Setthelistname

  • Setrecipetitleandchecknotificationsfortesting

  • YourIFTTTworkflowiscreatedandactivated

  • Eventually,thelistiscreatedandpeoplearecollected

  • Use anEditorialCalendar

  • When to post onFacebook,Twitter,LinkedIn

  • When to post onPinterest,Tumbler,Google+

  • E.g.,useBuffer

  • BufferPlanyouractivities

    Reshare oldpost

    Analytics

    http://www.buffer.com

  • Content:Manageyourcontentqueue

  • Schedule:Postattherighttimes

  • Analytics:Identifyvaluablecontentandrepostthem

  • Always ReshareValuable Content

  • Passthe Reshare TestReshare is the ultimate compliment,because peoples reputation is atstakewhen they share your content

  • How toMeasure

  • E.g.,useKlout

  • KLOUTHow tomeasureyourinfluence

    http://www.klout.com

    WorldRankings:http://ranking.influencer.world/

  • Settings Connectyournetworkstomeasureyourinfluence

  • Measure Monitoryourinfluenceandimpact

  • 505560Activist Influencer Leader

    Meaning ofKLOUTScorehttp://ranking.influencer.world/

  • Avoid the FollowingMistakes

  • Sharewhateveryouwouldalsoput

    intoyourCV

  • If you cant saysomething nice,dont say anythingatall

  • Dont tell peoplewhat to share

  • Dont buy followers

  • Dont ask people tofollowyou

  • Dont ask people toreshare your posts

  • Dont announce yourunfollows

  • Dont ask why peopleunfollowed you

  • Dont promote(too often)

  • Dont call yourselfguru or anexpert

  • If you wouldnt say itinpublic,dont say itonthe net

  • Social MediaNetiquette

  • Stay niceBe authenticKeepit simpleAnswer allquestionsShareknowledge,dont sellAlways name sources and referencesStay relevantto your target audienceOnly post useful or rather valuable contentPersonalthings can be shared,e.g.,reading tips

  • Interested instarting withyour personalbrand?

    Your CHOICE!

  • Good Read:TheArtof Social MediaPowerTips for PowerUsers

    by

    @GuyKawasaki@PegFitzpatrick

  • Letsconnectandexchangeideas

    Dr.AmancioBouzaSocialMediaCoach,Intrapreneur

    Letsconnect:https://ch.linkedin.com/in/amanciobouza

    Followme:https://twitter.com/AmancioBouza