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As B2B sales consultants and trainers we are constantly faced with the challenge of finding new customers so we can drive growth of our firms. A trend to stimulate growth is to do this organically via thought leadership. Matt Sunshine—the president of LEADG2—defines thought leadership this way: when a business or a person is recognized as a resources and an authority in a specific area or discipline. To obtain thought leadership requires the thought leader to commit to answering the biggest questions on the minds of the people who are in the specific category or business sector. When you are a thought leader: -People seek you out when they need help—this could be a business opportunity for you -Others use your thinking in their conversations and it leads to referrals back to you -You are seen as a trusted resource not just a product peddler
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28 Ways to Become a
Thought Leader in Your Industry
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1. Start a Blog
2. Share Content Socially
3. Speak at Conferences
4. Speak at Sales Meetings
5. Present to the Chamber of Commerce
6. Publish a Whitepaper
7. Document a Success Story
8. Gather Quotes & Referrals from Happy Clients
9. Have a Killer Personal Marketing Resume
10. Become a Board Member and Share Your Expertise
11. Serve as a Panel Speaker at a Trade Show
12. Join Local Trade Groups
13. Volunteer
14. Speak to Local Schools, Colleges, and Universities
15. Write an ebook
16. Create a SlideShare!
17. Communicate via Email with Current Clients
18. Host Webinars
19. Teach Nonprofits How to Raise Awareness
20. Forward Articles that Match Your Thoughts
21. Submit Articles to Trade Magazines
22. Organize Local Networking Events
23. Mentor Students
24. Host a Podcast
25. Get on Advisory Panels
26. Write a Book
27. Comment on Other Blogs in Your Niche
28. Guest Blog on Other Sites
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