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How to be Successful at Content Marketing 1. Plan of Action “Having a documented content marketing strategy is one of the key things that distinguishes effective content marketers from their less-effective peers” 2. Objectives What’s your strategy? Document It! 3. Strategy What’s your plan of action? What social channels will you use to reach objective? 4. Tactics Action Items for strategy What purpose does social media serve in this strategy? 5. Keywords Research and archive keywords Inject keywords purposefully Monitor and Test what works 6. HASHTAGS Research Create a Story Test & Drive Conversations 7. Recipe for Success Document Strategy Define Objectives and Purpose Strategize Action Items Keywords Research Drive Engagement Signup for beta early access to ExpressMango content marketing strategy tool. Harness the power of a content strategy at: expressmango.com
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HOW TO BE
SUCCESSFUL AT
CONTENT MARKETING
Guideline to Get Results with your Content Marketing
PLAN OF ACTION
“Having a documented content marketing strategy
is one of the key things that distinguishes
effective content marketers from their less-
effective peers”
B2B Enterprise Marketing: 2014 Benchmarks, Budgets, and Trends — North America
(Published April 2014)
OBJECTIVES
What’s your strategy?
Document It!
STRATEGY
What’s your plan of action?
What social channels will you use to
reach objective?
TACTICS
Action Items for strategy
What purpose does social media serve
in this strategy?
KEYWORDS
Research and archive keywords
Inject keywords purposefully
Monitor and Test what works
HASHTAGS
Research
Create a Story
Test & Drive Conversations
RECIPE FOR SUCCESS
1. Document Strategy
2. Define Objectives and Purpose
3. Strategize Action Items
4. Keywords Research
5. Drive Engagement
