Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

HOW ONLINE FURNITURE COMPANY USED SHOUTLET TO DRIVE OVER $400,000 IN SALES BALLARD DESIGNS REWARDS LOYAL FANS AND TRACKS SOCIAL SALES

GOALDRIVE SALES AND TRACK TRAFFIC FROM SOCIAL MEDIA

HSN home furnishings brand, Ballard Designs, looked to reward their loyal fans

and track the sales associated with the campaign to assign a social ROI. They

also aimed to gather new customer data and append current data to use for

future marketing efforts.

CAMPAIGNNIFTY GIFTY GIVEAWAY

Ballard Designs ran a two-part promotional

giveaway. The first part offered all Facebook

fans a 20% discount coupon once they reached

80,000 likes. The second part included the

chance to win $2,500, $600, or $100 in Ballard

Bucks upon completing the sweepstakes entry

form. To promote the contest, Ballard scheduled

Facebook posts leading to the entry page.

In addition, when a fan completed the

sweepstakes form, they were prompted to

share the contest with social share buttons.

Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

With Shoutlet, we created a

social promotion that drove over

$400,000 in revenue in just 5 days,

and collected over 31,000 new

contacts for our customer database

for future sales opportunities.

James Pope

Director of Brand Marketing and Retail

Ballard Designs

HOW SHOUTLET HELPEDBallard Designs worked strategically with their

Account Director to create the campaign plan and

execute the social promotion. Shoutlet Canvas

allowed the team to design a customized promotion

page with custom fields that automatically funnel

the customer data into their Shoutlet Profiles.

Canvas also empowered the team to create the

Thank You page encouraging fans to share with

their friends. Social Analytics and Contest Analytics

showed the team their entries, network growth, and

link tracking results for quick campaign reporting.

RESULTS

Ballard’s Nifty Gifty Giveaway was a huge success for the company. Through coupon redemption,

the Ballard team attributed a vast increase in sales to this social promotion. Over 850 fans

redeemed the 20% coupon, grossing over $400,000 for the company.

Another measurable increase included social data. Not only did the social contest grow Ballard’s

Facebook fan count by 72%, the company also collected thousands of new names and email

addresses for its e-marketing database. Because Ballard is an online vendor, collecting data to

support promotional efforts is vital to their success.

ABOUT SHOUTLET, INC.Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that

enables marketers to publish, engage, and measure social marketing campaigns and activities

on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its

industry-leading, enterprise class functionality includes tools for social CRM, creative design,

social listening, ads, workflow management, contest design and execution, and top-notch

analytics for easy integration with the industry’s leading web analytics tools from Google

Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives

customers the control and flexibility they want and need, and is rooted in a strategic partnership

that provides the necessary resources and counsel to execute successful social campaigns.

72% INCREASEIN FACEBOOK FANS

$471 AVERAGEORDER PURCHASE

OVER $400,000IN SALES IN 5 DAYS

OVER 31,000CONTACTS ADDED TOCUSTOMER DATABASE