FENOMENERSOM FENGER

2 DAGER

Definere Belønne Flokk Overbevise

"We need to violate people’s expectations.” Chip & Dan Heath - Made to stick

ICE BUCKET CHALLENGE

“Social diffusion is made easier when there are at least a few agents who

choose individually and others who amplify those decisions

through social imitation”

Mark Earls

I’ll have what she’s having

UTFORDRING AKSEPTERT!

3 TIPS FOR Å UTNYTTE FENOMENER SOM FENGER

VÆR FORBEREDT PÅ DET UVENTEDE

OVERVÅK SAMTALENE

TØRRE Å GJØRE FEIL