Facebook Page Checklist For Real Estate Agents

FACEBOOK PAGE CHECKLIST FOR AGENTSYour ability to generate quality real estate leads from Facebook starts with setting up your Facebook page so that leads flow easily from Facebook to you. Go through each section and review your page and make the changes suggested below.✥ Your Header PhotoYour header photo is the most important part of your page. Since the majority of people who “like” your page don’t actually come over to your page to like it (they like it in their newsfeed) your cover photo is your first (and often your last) opportunity to draw them in.

▢ Should be interesting▢ Should be relevant▢ Should be a local landmark or local place▢ Should be crystal clear▢ Should have a strong calltoaction on it▢ Should have a strong calltoaction in the description▢ Should have a clickable link in the description▢ Should size optimized for Facebook▢ Should be changed it often

✥ Your CallToAction Button▢ Activate your CallToAction button▢ Point it to a lead capture landing page

www.kmdigitalmarketing.co.nz 0800 273 363 [email protected]

http://www.kmdigitalmarketing.co.nz/

✥ Your Profile PhotoSecond only to your header photo, your profile photo expresses and identifies who you are, and that doesn’t necessarily mean it’s a photo of you or your logo.

▢ Should be interesting▢ Should be relevant▢ Should be crystal clear▢ Should identify who you are or what you are about▢ Must be size optimized for Facebook

✥ Your About SectionNext to your page name, your about section is what Google and Facebook use to pull your page up in searches. It’s what they use to “index” so you want to make sure you fill these out. As fully as possible.Your “Short” About Section…

▢ Use a strong calltoaction that resonates with your prospects▢ Display a clickable capture link in it▢ Encourage people to click on the capture link

Your “Long” About Section…▢ Keep it full of keyword rich information▢ Feature your website prominently several times▢ Stuff it full of testimonials▢ Keep your verbiage “them” focused not “I” focused

✥ Your Apps & Tabs▢ Review your apps & tabs▢ Only keep what you are using▢ Only keep what actually works for lead generation▢ Drive traffic purposely to your apps/tabs▢ The fewer apps/tabs the better

✥ Your PostsYour page posts (status updates) are integral to your presence in Facebook Graph Search and Google search. Make sure you are active and relevant.

▢ Post at least twice a week (In advance if need be) ▢ Post content that is relevant to your target market▢ Post content that is in alignment with your business



▢ Post a variety of types of content: text only, links, photos, video▢ Post good quality 3rd party content▢ Respond to every single like, comment & share posts on your page get▢ Delete spam comments on your posts▢ Run promotional posts as ads, do not post them on your page▢ Share your blog posts▢ Stop having your listings automatically post to your page.

✥ Your VideosVideos are extremely powerful on Facebook. Make sure you are taking advantage of this opportunity Facebook is giving you.

▢ Setup a featured video▢ Setup a playlist▢ Add a new video at least once a month



✥ Your PageThe name of your page is indexed and searchable with Facebook GraphSearch and in Google. You want your page name to reflect what they aregoing to receive or experience by connecting with your page.

▢ Get your custom page user name (URL)▢ Keep your URL short▢ Name your page something other than your name and/or brokeragename▢ Promote your Facebook page on your website with a like box (on your own profile page)▢ Respond to all posts by others on your page▢ Delete spam posts on your page

✥ Your AnalyticsWho “likes” your page and how they interact is important, both for page health and page growth. It is infinitely more important to have quality, targeted page likes than it is to have a high number of page likes.▢ Your page “likes” need to be targeted buyers & sellers not colleagues▢ Purge your page “likes” (get rid of colleagues)



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Facebook Page Checklist For Real Estate Agents