Don’t Get Caught With Your Digital Assets Hanging Out!

Dont Get Caught With

Your

DIGITAL ASSETS

Hanging Out

[email protected]

(865) 242-1700

Important Points Of Discussion Domain Registration Who REALLY OWNS Your Company Name?

Websites Know your back up plan, Who, What, When, Where, & WHY!

Social Media - Who is Admin, Are you an assigned Admin?

Digital Media Assets Do you have hard copy, tangible/ high resolution copies of all files?

Future of Web Where is the Future of Web headed and Why?

Office Computers Do you have a recovery plan, have you discussed with your IT person? Good managers know and practice fire drills with staff.. A Recovery plan is your Digital Fire drill.

Reservations Servers Is your customers data backed up and Secure, remember breaches in security could leave you Liable.

Outline

How BIG Is The Internet?

Domain

September 2014 total number of websites

Exceeded 1 billion.

As of January 2015:

There are over 876

million websites - 284

million registered

domains

Source = tekeye.biz/

A Reduction of

224 Million Websites

Internet Corporation for Assigned Names and Numbers

Much of its work is the Internet's global Domain Name System, including policy development for internationalization of the DNS system.

They are the GLOBAL Record-Keeper of URLs, they keep track of who is the registered owner of each website.

If ICANN send you an E-mail verification, please answer them. If you dont answer them, your site will get shut down in about 45 days.

ICANN

Who Really Owns Your Domain?

Registrar He Who is the Owner of Record.

Only the designated registrar may modify or delete information about domain names in a central registry database.

Domain

Worst E-mail You Will Ever Receive

A Bad Day!

Updates R Crucial

Attacks In Progress

What is Malware? Malware, short for malicious software, is

any software used to

1. Disrupt computer operation

2. Gather sensitive information

3. Gain access to private computer systems.

Know The Terms

Your Computer Allows Hackers To Launch Attacks Your Server Allows Hackers Spread Their Virus

Hacking Is It Really A Big Deal?

10,000 x 31 = 310,000 NEW Hacked

Websites Per Month

Internet ETV

How Do I Know If My Website

Has Been Hacked?

Google Safe Browsing

www.google.com/safebrowsing/diagnostic?site=

Safe

How Do I Know If My Website Has

Been Hacked?

Hacked

Ways Hackers Can Get In?

Operating System

Browsers

Update Update Update

Anti Virus

Updates Are Crucial

Organize Social Media Assets

Social Media

Make Owner of Companys E-mail, the admin account of record for all Social

Accounts

Assign Roles FB allows Admins and Editors. Twitter allows Contributors.

Organize Your Social Media Assets

Keep a Logbook Google Doc Spreadsheet Excel Spreadsheet

These should include all E-mails associated with social accounts. Be sure

to include current Logins and Passwords,

and any Answers to security questions.

Top 5 Questions

Asked of CIA On Twitter

Funny But NOT

Top 5 Questions


Gaining access to Twitter Account once you have

misplaced your Login & Password is so difficult, people will

reach out to the CIA for help.!

An up to date account of ALL Company passwords for social

accounts is CRUCIAL step in not getting caught with your digital

assets hanging out!

Question 1

Top 5 Questions


Question 3

Question 4

Question 5

What Are Digital Assets? Hi Res Logo,

All Hi Res Photos form Photo Shoots

Backups of your E-mail Database

Copies / Database Files of Website

Copies of Videos Raw & Finished

Save Your Work

The Present & Future Of Websites

Great Content Race

Interesting Facts About WordPress

48% of Technoratis Top 100 Blogs Are Managed With WordPress

74.6 Million Sites Depend on WordPress

WordPress-Related Keywords Score 37 Million Searches Per Month

40 Translations of WordPress

22% of New U.S. Registered Domains Run on WordPress

Why We Use Word Press

https://managewp.com/14-surprising-statistics-about-wordpress-usage

WordPress.com Gets More Unique Visitors

Than Amazon (Us)

6 New WordPress.com Posts Every Second

29,000 WordPress Plugins and Growing

Daily

WordPress Is Most Popular With Business

Websites


https://managewp.com/14-surprising-statistics-about-wordpress-usage

Source http://trends.builtwith.com/cms#


Pros Of Open Source CMS

Ease of Use

Community Support

Plugins for Almost any Function

The common person can now take control of

their own digital destiny. These factors can be

attributed for much of the rise/ increase weve seen in the growth of websites until 2014.

**Just be sure to have a host and admin that

knows how to update and backup everything.**

Cons Of Open Source CMS

Hackers Love Open Source CMS Sites

Ease of use, has prompted a lot of

Novice web development. Users who can blog, but fail to be detail oriented and leave

holes of opportunity in their digital assets, their

content management systems. They fail to

update Plugins, Operating Systems, Browsers

& Anti-Virus, leaving their servers & systems

vulnerable.

**Just be sure to have a host and

admin that knows how to update

and backup everything.**

What Happens

When

Everything

Goes Wrong

Develop Backup Scheduled This can be Monthly Weekly

or Daily depending on type

of business.

Copy all files to external

hard drives, USB flash drives

or DVDs, or Utilize Cloud

Assign task to only most

trusted employee or staff

PC & Web Backup Plan

A Safe Place for all Backup's

Sentrysafe has just released their

waterproof and fireproof safe in

Japan. The safe has a USB cord/slot

which allows you to safely store

your hard drive inside the safe but

still have access to the data. So, as

long as your data is properly

password protected The safe will

retail for about $1800 US.

Sentry Fire-Safe SFW123GDC Media storage safe

$229 The SentrySafe Electronic Safe is designed to

protect documents, digital media and other

valuables from fire, water and theft.

Reservation Systems

Update Servers on a Regular basis

Anti Virus Must Be kept unto date

Property Management System

Point of Sale System and /or

Reservation System

Contingency Plan

Who You Gonna Call?

Hard Copies of Contact Info

THANK YOU To obtain a copy of this presentation, or contact Rich Benjamin for

additional Public Speaking or Marketing / Consultation Services

Call (865) 242-1700

E-Mail [email protected]

Website www.therichestweb.com