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Why Use Twitter?
How Twitter Can Help Your Business?
Making The Most Of Your Twitter Profile
When Twitter Goes Wrong
Top Twitter Take-Aways
1st tweet sent in March 2006
241 million monthly active users
Fastest growing demographic is 55-64 year olds
188 million monthly active users on mobile
170 minutes - average time spent per month on Twitter
WHY USE TWITTER?
Connect with Customers
Feedback
News
Marketing
Monitor Trends
Promotions
Build Brand Loyalty
HOW CAN TWITTER HELP YOUR BUSINESS?
Brand Awareness
Be Human
Provide Quality Customer Service
Add Value
Build relationships
Drive traffic to your website & blog
Connect your other Social platforms
HOW CAN TWITTER HELP YOUR BUSINESS?
Brand Awareness
Be Human
Be Personal
Add Value
Build relationships
Drive traffic to your website & blog
Connect your other Social platforms
TWITTER PROFILE
Who you are
What you do
An area of expertise
Services you provide
Shows personality
Link to other Social channels or Websites
TOP TWITTER TAKE-AWAYS
Post “rich” content regularly
Engage and share with followers
Use shortened /custom links
Cross promote website and other social channels
Only re-tweet what’s relevant
Avoid #Hashtag #Hell
Say “Thank You”