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Andy Crang
Sky Movies – Marketing Director
@Crang0
Hello
Connecting the dots
Digital Integration
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Connecting the dots – Integrated Marketing
Andy Crang
Sky Movies – Marketing Director
Data
Management
Platform
Systems
Integration
(Multi-channel)
Entertaining
Marketing
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Entertaining marketing that drives participation
connects the dots in such a powerful way that
customers will be drawn to your brand
They’ll show greater resolve to join, buy, re-buy and stay
or will be prepared to pay more
Could you be making your advertising more
entertaining?
7 Join in on LinkedIn – search Andy Crang
Your top tips for entertaining marketing
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Entertaining advertising that drives participation connects critical dots
• Originators/authorities on the science & insight: Festinger 1957, Jonathan Haidt 2006 & Mark Earls 2007
Harmony Popularity
+ = Step change in
Positive action
towards your brand
In the Head In the Herd
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LinkedIn post page
Mobile
Head down
Millennials PVR’s
OD
consumption
(TV & News)
Mainstream
Social
Easy to share
Advertising now has
way more competition
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Is entertaining marketing right for you?
ALS Association Virgin Trains Three
Compare the Market Sport Club Recife (Brazil) Old Spice
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3 “Must have’s”
Clear brief
Big Idea
Collaboration
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Xmas 2014
TV Digital Social
Creative Route
Step into the adventure with Sky Movies
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Entertaining marketing that drives participation…
Leverages the head and the herd
Is more important than ever in light of new consumption
behaviour
Benefits from clear brief, big idea & collaboration
Could your advertising be more entertaining?
Share your top tips for your business on LinkedIn
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Andy Crang
Sky Movies – Marketing Director
Goodbye for now
https://uk.linkedin.com/in/andycrang
@Crang0