Masala LibraryComprehensive

Social Media Strategy

Table of Contents

Facebook Marketing

Instagram Marketing

Twitter Marketing

Other Social Sites

Facebook Marketing

7 Facebook

Tips

Change Cover Image • Cover image: You have 851x351 pixels to market your

business, for free.

• Include delicious photos of your food, or people having a good time while eating with friends.

• You could change your cover image whenever you have a menu change, and market the new items or specials.

Use Facebook Tabs

Facebook Tabs: Use tabs on your Facebook Page to entice people to visit your eatery.

The first four tabs in particular are key – these are the tabs that show up on your front page (without clicking to open them all).

Share Photos Of Food

Photos of Food: The most shared posts on Facebook are images. You’re in the business of food, and food is a very visual thing.

Be sure to include lots of images of your food in your regular Facebook updates. You could even create a lookbook of your current menu items.

Exclusive Offers and Deals• Deals: Post exclusive offers on your

Facebook Page. Give deals to patrons if they “like” your Page.

• Give group deals (using a third party app, as per Facebook rules), to entice your Fans to share your deal with their friends - and get those friends to become Fans of your Page too.

• A group deal can lead to immediate foot traffic into your establishment too!

Contests and Sweepstakes

– Use social sweepstakes and contests on your Facebook Page.

– These social promotions add excitement, and a great reason to get your customers coming back to both your Facebook Page, and your restaurant.

Geo-Target Ads

• Facebook ads lets you do all kinds of very specific,niche targeting. For restaurants and diners, this is ideal.

• You can target your ads to be seen only by Facebookers in your particular geographic location.

• You can also target your ads to be seen by those with specific likes, and by those who like certain pages.

Embed Videos

• Videos look awesome when embedded directly into an Update, or in a tab.

• If you have videos about how your food is made, or You have an interview with your chef/ food suppliers/ happy customers - include them in an update.

Instagram Marketing

• Instagram is a hugely popular photo sharing site.

• With its seamless integration with Facebook, it’s used about 95% of the time when your patrons are posting images to their Facebook friends.

• You can use Instagram in conjunction with your Facebook tactics, or you can use the site on its own.

• Here are seven tips for using Instagram marketing, on its own.

Trending Hash tags

• To increase awareness about both your Instagram profile, and your restaurant, include relevant trending hash tags.

• For example, if it happens to be #nationalcheesecakeday, and your culinary delights include cheesecake, post a scrumptious photo of it.

Niche• Get found more easily by your niche market by

using specific hash tags. For example, if you’re a Indian restaurant in Dubai, use geographic specific tags, like #IndianMealsDubai.

• Instagram is a mobile social site. Including a specific location in your tags can get found by foot traffic looking to eat, just outside your door.

Campaign Specific Hashtags

• When you’re running a particular marketing campaign (such as a contest or group offer), create a tag just for that promotion.

• This lets your followers - and anyone else - engage with your campaign by using your hashtag in their posts, too.

• For example #MasalaLibrarySundayRecipe can be used to popularize the recipes, campaign & brand name.

Photos of Menu

• Instagram is a site of photos. Use this opportunity to post delicious photos of your menu items.

Engage With Menu Items

• Take photos of your menu one step further - get your customers to upload their favourite items, to help build your menu of images on the site.

• This type of user generated content not only gets your customers involved with you socially, it creates a stronger bond and customer loyalty.

Employee Appreciation

Take a photo of your staff working with your product or menu items. It could be a chef, a waitress, or even a busboy. Post them to your company Instagram feed, with a short description.

Use these types of photos to show that you’re an establishment that values the people that work for you.

At the same time, you’ll likely create a cool working environment for your staff! It also shows that you’re a fun place, and likely with great customer service.

Photo Contests

• If you want to gain a lot of user generated content (UGC), set up a photo contest - on Instagram. A photo contest can motivate your customers to engage with you, your menu items, and your restaurant.

• They can generate a lot of customer loyalty, as someone who takes a photo and submits it in your contest will care if they win or not. They will likely think about that photo and your menu item and your place for a least a little bit of time. Smple Image

Sample Image

Include Images Of Your Food

• Although Twitter is a text based site, updates with photos in them get shared, can get you more followers on Twitter , and can drive traffic into your establishment.

Group offers

• Promoting your establishment through coupons and discounts has long been a part of successful marketing.

Time your Tweets

• Send out tweets close to breakfast, lunch and dinner times.

• Unlike Facebook, your tweets will show up in Followers’feeds immediately as you send them.

• Invite your followers to join you for your special deal for Twitter followers.

• And use hashtags for the meal times, like #lunch or #dinner. It makes it even easier to find you on a Twitter search. Remember: think like your customer!

Use Promoted Tweet

• Choose your best tweets, and pay to promote them to a targeted audience.

• This is particularly effective for your timed updates being sent out around meal times.

Geo-Target Your Ads

• It is incredibly important to geo-target your ads on Twitter. If your place of dining is located in Seattle - make sure you check off the geo-targeting location of Seattle when you are paying for your promoted tweets.

• Getting your message to the right patrons in the right location is particularly true for your mobile users. You might just reach your customers as they are walking by your door!

5 Other Social Media Sites

For Restaurants

•1 Pinterest•2 Blog•3 YouTube•4 Yelp•5 FourSquare

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