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The City Hall of Curitiba uses a good sense of humor and pop culture references to speak to its citizens via social media channels. Official announcements that would otherwise go unheard are attracting more attention (including international) because they are illustrated in a fun way, wich generates an expressive engagement that keeps roughly 40% of the fan base engaged. An impressive achievement, especially when it comes to a local public administrative body. With an average reach of 1.2M users on Facebook the cheerful posts comes with excellent attending services. Each request is answered in an unique and presonalized fashion. This ensures the credibility of channels (300K likes on Facebook, 30K on Twitter) that have grown exclusively organically, without ads. The entertainment brought by the City Hall of Curitiba to its SM channels has been used to invite the local population to well-intentioned actions, making a bridge across the abyss that separates a government and its people.
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Now we are doing the same with our social media communications.
We actually have a bus line called Inter.
It doesn`t go to Westeros tough.
We use a good sense of humor and pop culture references to speak to our citizens via social media channels. This way, official announcements that would otherwise go unheard are attracting more attention.
As you can guess, dívida means debt. A few months ago we cleared ours.
Some;mes we celebrate our pop culture references. This helps the City Hall to become closer to its ci;zens.
Yoda at a Tube Sta;on, our futuris;c bus stop
Unlike other public administra;ve bodies, we love to talk about small daily stuff (just like normal people do). Everyone needs conversa)on starters.
The hoIest day ever. Let`s talk about the weather and bring our musical references into it.
When our ci;zens do nice stuff (and they do it very oMen) we praise them. This way,a good example is not onlyshared but mul;plied.
HoIest day ever. A couple of girls gave lots of popsicles to garbage collectors
working under the scorching sun. This remarkable feat deserved special praise.
We also keep an eye on what's trending and we try to be a part of every trend.
Pharrel Willians` Happy was a big
oportunity to show our city. We made a very successful
music video.
See the video
Some;mes we start our own trends. We chose the capybara as a city mascot. In the end, our capybara was invited to Google`s Proud to Play, a worldwide campaign against prejudice in sports.
Thanks to a capybara,Curi;ba was the only brazilian city invited
to Proud to Play
See the video
Educa;onal messages that would be ignored can be widely shared with just a liIle bit of imagina;on (and a baby capybara).
All children should ride in the back seat.
During the World Cup,we wanted the interna;onal media to check on how beau;full our parks are. Clairvoyant capybaras predic;ng tournament`s matches were baits to aIract journalists.
But capybaras are not the only ones making it to the headlines.
Against the boring bureaucracy the City Hall of Curi;ba bets in a 2.0 relashionship with its citzens
A City Hall that makes an exemplary use of social media
Curi;ba is now Brazil`s funniest city
Thanks to a good sense of humor, the City Hall of Curi;ba gets more followers
Giving incen;ve to good deeds a [facebook] page goes beyond local audiences
Here are a few headlines about us
hIp://www.adnews.com.br/internet/a-‐prefeitura-‐que-‐e-‐exemplo-‐de-‐social-‐media-‐bem-‐feito
hIp://g1.globo.com/pr/parana/no;cia/2013/11/prefeitura-‐brinca-‐com-‐capivaras-‐e-‐nome-‐de-‐curi;ba-‐nas-‐redes-‐sociais.html
hIp://www.sedentario.org/universo-‐digital/o-‐desafio-‐das-‐redes-‐sociais-‐se-‐e-‐dificil-‐pra-‐marca-‐imagina-‐pra-‐gestao-‐publica-‐70250
hIp://www.sedentario.org/universo-‐digital/o-‐desafio-‐das-‐redes-‐sociais-‐se-‐e-‐dificil-‐pra-‐marca-‐imagina-‐pra-‐gestao-‐publica-‐70250
hIp://www.digai.com.br/2013/12/as-‐10-‐melhores-‐acoes-‐de-‐sac-‐2-‐0-‐de-‐2013/
hIp://www.adnews.com.br/index.php?url=publicidade/o-‐que-‐um-‐publicitario-‐deve-‐assis;r-‐na-‐campus-‐party-‐2014
hIp://www.adnews.com.br/index.php?url=internet/cpbr7-‐prefeitura-‐de-‐curi;ba-‐e-‐as-‐midias-‐sociais
hIp://pr.ricmais.com.br/its/videos/conheca-‐quem-‐esta-‐por-‐tras-‐das-‐redes-‐sociais-‐da-‐prefeitura-‐de-‐curi;ba/
hIp://g1.globo.com/tecnologia/no;cia/2014/04/prefeituras-‐comecam-‐usar-‐app-‐para-‐receber-‐reclamacao-‐de-‐cidadaos.html
hIp://no;cias.uol.com.br/co;diano/ul;mas-‐no;cias/2014/04/17/em-‐rede-‐social-‐prefeitura-‐de-‐curi;ba-‐usa-‐humor-‐para-‐passar-‐informacoes.html
hIp://exame.abril.com.br/brasil/no;cias/curi;ba-‐e-‐hoje-‐cidade-‐mais-‐engracada-‐do-‐brasil-‐veja-‐razao
hIp://www.brainstorm9.com.br/48559/an;cast/an;cast-‐128-‐entrevista-‐com-‐prefeitura-‐de-‐curi;ba/
hIp://www.brasilpost.com.br/2014/05/14/prefeitura-‐curi;ba-‐no-‐facebook_n_5325436.html
hIp://g1.globo.com/pr/parana/no;cia/2014/07/prefeitura-‐de-‐curi;ba-‐entra-‐na-‐onda-‐de-‐piadas-‐pela-‐derrota-‐do-‐brasil.html
hIp://www.bluebus.com.br/dps-‐de-‐reclamacao-‐nas-‐midias-‐sociais-‐prefeitura-‐de-‐curi;ba-‐apoia-‐pra;ca-‐de-‐parkour/
hIp://www.gazetadopovo.com.br/vidaecidadania/conteudo.phtml?tl=1&id=1410063&;t=Prefeitura-‐lanca-‐aplica;vo-‐para-‐ver-‐horarios-‐e-‐i;nerarios-‐de-‐onibus
hIp://www.gazetadopovo.com.br/vidaecidadania/conteudo.phtml?tl=1&id=1421716&;t=Redes-‐sociais-‐da-‐prefeitura-‐reduzem-‐ligacoes-‐ao-‐156
hIp://www.em.com.br/app/no;cia/tecnologia/2014/03/06/interna_tecnologia,504960/pagina-‐que-‐incen;va-‐acoes-‐humanitarias-‐extrapola-‐audiencia-‐local.shtml
