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CONTENT DEFINITION CHECKLIST 1. Audience, need 2. Goal, purpose, desired change 3. Theme, keyword, association 4. Topic, spin, title, story 5. Format, media, channel 6. Style, tone of voice 7. Source, visible author 8. Interaction, call to action 9. Spin-offs 10. Promotion Copyright © 2013 Sim D’Hertefelt – [email protected]

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Page 1: Content definition checklist

CONTENT DEFINITION CHECKLIST

1. Audience, need

2. Goal, purpose, desired change

3. Theme, keyword, association

4. Topic, spin, title, story

5. Format, media, channel

6. Style, tone of voice

7. Source, visible author

8. Interaction, call to action

9. Spin-offs

10. Promotion

Copyright © 2013 Sim D’Hertefelt – [email protected]

mailto:[email protected]
mailto:[email protected]

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