CONTENT DEFINITION CHECKLIST
1. Audience, need
2. Goal, purpose, desired change
3. Theme, keyword, association
4. Topic, spin, title, story
5. Format, media, channel
6. Style, tone of voice
7. Source, visible author
8. Interaction, call to action
9. Spin-offs
10. Promotion
Copyright © 2013 Sim D’Hertefelt – [email protected]
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