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Text Poll!What social media platform is projected to have the largest growth of users over the next four years?
https://www.polleverywhere.com/multiple_choice_polls/H94L7oztmaINm8C
Projected Growth16.8 Million (9.9%) 17.7 Million (26.5%) 42 Million (39.6%)
Source: http://totalaccess.emarketer.com/Results.aspx?dsNav=N:1236
Instagram: The Future
Andrew Miller, Billy Mucha, Erin Moore, Emily Muscarella
It’s All About The money
Source: http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001624&dsNav=Ntk:basic%7cinstagram%7c1%7c,Ro:1,N:499-686
It’s All About The money
Source: http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001624&dsNav=Ntk:basic%7cinstagram%7c1%7c,Ro:1,N:499-686
Top 25 Instagram influencersWhy do these people succeed on Instagram?
What kind of money is behind their posts?
Source: http://simplymeasured.com/blog/who-is-the-most-engaging-influencer-on-instagram/#sm.bovokz2dldmvu1v6w628at7i
success stories ● Individuals, corporations, celebrities, activism
○ all different motives and beginnings, but all successful
● Found ways to connect with a niche audience○ different than someone else’s
success stories ● Straight Outta Compton
Source: http://www.theneeds.com/music/n9142626/the-straightoutta-social-movement-has-taken-over-xxl
Promotional
Chris Ozer
○ Amateur Photographer turned pro
○ 667,000 followers
○ Entrepreneur launched by the application
individual
Source: http://www.huffingtonpost.com/michaelprice/heres-how-an-amateur-used-instagram-to-become-a-pro-photographer_b_5687621.html
Photo Credit: http://www.chrisozer.com/
success stories
success stories
activism
success stories ● Ben and Jerry’s
○ 594,000 followers
○ Post enticing pictures of their product
○ 50,000 new followers after only 4 posts
○ Topical- Marriage Equality & Climate Change
Source:https://www.instagram.com/p/8BN4P2xkEm/?taken-by=benandjerrys
http://www.skyword.com/contentstandard/enterprise-marketing/5-brands-with-highly-successful-instagram-marketing-strategies/
Foodie/corporation
success stories
● Ben and Jerry’s
Instagram Video Mastery
Source: https://www.instagram.com/p/8BN4P2xkEm/?taken-by=benandjerrys
http://www.skyword.com/contentstandard/enterprise-marketing/5-brands-with-highly-successful-instagram-marketing-strategies/
Foodie/corporation
Questions or comments?
Reference Listhttps://www.polleverywhere.com/multiple_choice_polls/H94L7oztmaINm8C
http://totalaccess.emarketer.com/Results.aspx?dsNav=N:1236
http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001624&dsNav=Ntk:basic%7cinstagram%7c1%7c,Ro:1,N:499-686
http://simplymeasured.com/blog/who-is-the-most-engaging-influencer-on-instagram/#sm.bovokz2dldmvu1v6w628at7i
http://www.theneeds.com/music/n9142626/the-straightoutta-social-movement-has-taken-over-xxl
http://www.huffingtonpost.com/michaelprice/heres-how-an-amateur-used-instagram-to-become-a-pro-photographer_b_5687621.html
http://www.chrisozer.com/
https://www.instagram.com/p/8BN4P2xkEm/?taken-by=benandjerrys
http://www.skyword.com/contentstandard/enterprise-marketing/5-brands-with-highly-successful-instagram-marketing-strategies/