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With the help of the KAWO (www.kawo.com) platform, The International Table Tennis Federation (ITTF) increased their fans in China by over 300,000 in 90 days.
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Acing Chinese Social Media
CASE STUDYInternational Table Tennis Federation
COPYRIGHT 2013 KAWO
www.kawo.com
Although table tennis is one of the most
popular sports in China there was no
awareness of the International Table Tennis
Federation (ITTF) brand.
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www.kawo.com
However, they have a very active Facebook profile,filled with content that was both rich and engaging.
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China usually wins all the Olympic gold
medals and the majority of the World
Championships, so there is a big pool of
potential followers.
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www.kawo.com
With Facebook & Twitter blocked in China…
How could ITTF bridge the gap?
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www.kawo.com
>300posts translated
into Chinese
In only 90 days...
+300knew followers across
Sina & Tencent
75average number of
reposts per post
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● KAWO translated and broadcast over
300 posts (averaging 3 posts a day),
syndicated from Facebook to Chinese
social media from the KAWO platform.
● Fans numbers increased from 0 to
190,000 on Sina Weibo.
● Fans numbers increased from 30,000 to
100,000 on Tencent QQ Weibo.
● Engagement on both platforms
dramatically increased.
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KOLsengaged key
opinion leaders
How we did it...
Designredesigned profileson Sina & Tencent
Contestsran contests to
engage fans
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Launched contests and campaigns to drive awareness
and gain virality.
Translated & aggregated Facebook content and
uploaded videos & pictures to drive and grow social
engagement.
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www.kawo.com
Designed profile and background images to make ITTF
more appealing and relevant to China for Sina Weibo
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Worked with Key Opinion
Leaders (KOLs), influential
websites, platforms and
microblogs to build
exposure and to drive
legitimacy around the
brand.
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www.kawo.com
By bridging the Chinese social media gap,
KAWO was able to establish ITTF as the
official body in China, boost their followers,
and engage with them!
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www.kawo.com
Discover if your brand is popular in China,
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kawo.com/free-report
