Harvest Selects – The Sexy Bread

Index Content Strategy

Custom Applications:1) Diwali Campaign2) Valentines Day campaign3) Quiz: Easy Tone Fitness Center 4) Recipe of the Week contest5) My Lunch Box Contest

Twitter Contest

Developing a Content Strategy

• Social media is built on creating dialogue with users

• Social Media Conversations are driven by users flocking around Preferred Interests & NOT around Brands

• Content should inspire people to talk about it and the business is then woven into the conversation contextually

• Ideally Brand Updates should be less than 10% of the Overall Content Plan

Yrals develops Monthly Content Plans in the following formats:

1. Brand Updates: Brand and product focused updates that will highlight various aspects of the properties, services, offers, events etc.

2. Category Updates: Share content that resonates with the interests and sensibilities of the TA yet maintaining brand perspective

Our Content Strategy

3. Engagement Updates: Build INVOLVEMENT & further Virality - Puzzles, Games, Memes, Parodies etc. that trigger a high response ratio with respect to reach

Workout Motivation

quotesEngagement Updates

Content Labels

Healthy Recipes

Monday Morning Blues

Celebrity Diets

Calorie Count

Food Quiz

Food Art

Pair It Up

Face-Off

Harvest Puzzle

Fancy Lunchbox

Harvest Selects

Highlights

Celebration

All you need is our Sexy Bread for that Sexy Body. Eat Up!

Harvest Selects Highlights

Do it for the body you have always

wanted!!

Workout Motivation quote

Engagement Update

Here's a good health tip for

the ones suffering from

high blood pressure.

This is one helpful recipe.

Try it!

These bacon-and-egg toasts make for a fun

breakfast or easy dinner. Try them

today, here is the recipe http://bit.ly/V8typA

Healthy Recipes

You can’t go wrong with

this Cranberry-Sweet Potato Quick Bread on a Monday

Morning.

Here is the recipe http://bit.ly/TSOI0g

Monday Morning Blues

Celebrity Diets

Celebrity diets

Do you wish to have a figure like Deepika Padukone??

Here’s her Diet Plan. http://bit.ly/17TJmni

Calorie Count

Did you know there are only 52 calories in a Cucumber Salad?

So how about you indulge in it today?

Celebration

Wishing you a Merry Christmas and a Happy New Year

Food quiz

This fruits will help quench your thirst because it contains 93% of water.

Can you guess the name of this fruit?

Food art

How creative are you in your kitchen?

Pair it up

You can’t go wrong with the

heavenly combination of

Bread and Chocolate Spread.

Don't you agree?

Fancy Lunchbox

How cool is this multi functional

lunch box?

Face off

Who has the sexiest body: Eva Longoria vs Jennifer Lopez.Take your pick!

Harvest Puzzle

Find the Multigrain Bread!!

App1 Diwali Campaign

Diwali Campaign 2014

• Diwali Campaign for Harvest Selects is designed to enhance the overall viewership and interaction for the Brand. We made sure that the 3 C’s are completely in sync with the Brand Image.– Concept– Creative– Content

• The slides ahead will give you a better idea, as to what we’re talking!

Targeted Medium: Facebook

What we have planned for?

• Diwali seems to be a perfect holiday to catch hold of people (Mainly Women) getting active on Facebook. Shopping, exchanging wishes & gifting is the Agenda that everyone has, during this time of the year!

• We tried to encash the same, and built a “SEND DIWALI GREETINGS” app via Facebook apps.

• Incorporating a simple liner in the contest, to be creatively completed by the fans

• You are my BAG full of happiness, because………………………….. (As people post Diwali wishes all through the week, we need to ask them to post similar Diwali wishes for their friends via Harvest Selects Diwali App, inclusive of the keyword, that forms the Brand’s Product USP – “#BAGS”

Idea: Creative| Content | Concept

I. Creative: Interactive Cover Photo & App icon

II. Content: Facebook updates & tweets

III. Concept: Facebook appFan gate to make the non fans like the page, before they access the contest “Click Like to enter the contest”Fan gate to existing fans: “Send Diwali Greetings to loved ones Click to continue”

Reference - Da milano

Step 1

Step 2

Step 3

Final post on Facebook Timeline

App2 Valentines Day Campaign

“Make your Valentine's day special by associating the brand with the users. Making them feel special. Users have

to upload their image with their special someone they would spend

this Valentine's Day.

Flow: Before- Like page: non-fan they have to first like the page After like page- Instruction page, Here all the instructions & info about the contest is

given including prizes along with T&C’s. User clicks the "Get Started" button Give permissions Upload Page - Here the user uploads his/her image along with a special person they

want to spend this Valentine's Day. (pics can be uploaded from PC / FB albums) Share Page - User can share this activity with their friends on Facebook. User can also invite his/her friends to play this contest. Users can view their entries in the gallery. They can also see other entries as well.

Benefits– More Brand loyalty will be instilled in the fans.– Will make the page more exciting.– Since the users will stand a chance to win some cool prizes they will participate &

engage more with the page

Gratification: We can excite users by giving away goodies

Step 1

Step 2

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Step 4

App3 Quiz:

‘What’s Your Move’

App 3 – Easy Tone Fitness Center Quiz

Enter your Height and Weight to calculate your BMI (Body Mass Index)

Height:

Weight:

BMI:

Fitness

CalculatorCheck out Reebok’s fitness

calculator to tone your body out

Features:

• The Easy Tone Fitness Center Application is an extension to the Reebok Easy tone Application

• User has to enter the following details:(1) Physical Attributes like Height and Weight(2) Food Intake(3) Intervals of food intake(4) Exercise Routine(5) Habits like Drinking and Smoking

• Based on User’s details, a result gets published advising the user steps to take in order to maintain a fit and healthy lifestyle

Easy Tone Fitness Center Quiz

‘What’s Your Move’ Application

Choose the frames for YOUR MOVE and share it with your friends to complete the Dance

Your Move

Select your friend to

share YOUR MOVE

‘What’s Your Move’ Application

Features:

• User can choose 4 to 5 frames to perform a part of his ‘Move’

• User then has to share the first part of his ‘Move’ for his friend to complete the next part

• Finally the friend sends the first and second part to a 3rd mutual friend to complete the move which is published on all 3 users’ Facebook wall

• The ‘VIRALITY’ lies in friends collaborating to complete the ‘Move’!

• Maintenance: Status Updates will revolve around themes chosen specific to the brand

communication

Standard updates that revolve around typical brand communication will happen simultaneously

‘What’s Your Move’ Application

App4: Recipe of the Week Contest

Facebook Application 4: Photo Voting AppName: Recipe of the week!

Goal: To get more Fans & engagement on the Harvest Select’s page

Duration: At least for a month

Mechanism: 1. Like the Page2. Fill in the details of the fun experiment3. Upload the picture/ recipe of the same4. Share it with your friends for votes5. Invite friends to play the app6. View gallery page

Frequency: Once in a week, we need to announce the winners.Reference – more.Megastore contest

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Step 2

Step 3

Step 4

Step 5

Step 6

App5My Lunch Box Contest

Name: My Lunch Box Contest!

Goal: Stimulate first user experience Increase the Engagement Index on Facebook & Twitter Break the Clutter, by encourage Users Involvement

Mechanism:

Before Like page: for new fans After Like : Instruction page After get started – Users need to select Harvest select Bread from

various types of bread Add veggies Add sauces Dedicate / Send it Sandwich to another Facebook friend

Expectation: Increase in page visits

1] Retweet & Follow: FLOW: A simple contest where participants stand a chance of winning by following and Retweeting the brand’s tweets. PRIZE: After the duration of the contest is over, the winners can be chosen on a lucky draw basis / the one who has maximum interaction with the brand

2] Photo Upload Contest:FLOW: In this contest, users need to send in a photo of theirs and associate it with the designated hashtag #DedicateADessertUsers get an opportunity to strike on interesting conversations with your followersPRIZE: The best or most popular picture can become an ambassador on Social Media.

Twitter Contest