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www.act-on.com | @ActOnSoftware | #ActOnSW
4 Ways To Get The Real Benefit Of Social
MediaJahvita Rastafari | Paige Musto
January 2015
www.act-on.com | @ActOnSoftware | #ActOnSW
Hello – My Name Is…
Paige Musto Director of Communications
Act-On Software@PR_Maven
Jahvita RastafariSocial Media Manager
Act-On Software@JRastafari
www.act-on.com | @ActOnSoftware | #ActOnSW
AGENDA
Search & Social
Thought Leadership
Lead Generation
Social Un-Selling
www.act-on.com | @ActOnSoftware | #ActOnSW
How Social Impacts Search
Social signals (RTs, Likes, Shares, +1s) to a URL correlate to higher search rankings
Social media helps you get your brand out. Results in more searches for company/product. Higher the search query volume in Google, the better you rank
A company’s social media profiles rank high for brand terms. Allows company to control SERP real estate & ensure they have full branded coverage on Google 1st page
www.act-on.com | @ActOnSoftware | #ActOnSW
A Marketers Conundrum
How do I use social media to generate high quality leads?
www.act-on.com | @ActOnSoftware | #ActOnSW
Social Lead Generation Framework
How to organize your social marketing programs:
www.act-on.com | @ActOnSoftware | #ActOnSW
Paid MediaPay to Leverage 3rd-Party Channel
Pro: You control the message (if not the context). Immediate, scalable, highly targeted.
Con: Expensive; pay to play for time/space. Not necessarily the most trustworthy.
www.act-on.com | @ActOnSoftware | #ActOnSW
Organic MediaLeverage a Channel You Create and/or Control
Pros: Totally control the message, and publish what you choose. High degree of control over the context. Can be integrated with other channels easily.
Con: Steady content creation and refresh a must. Takes time to scale.
www.act-on.com | @ActOnSoftware | #ActOnSW
Earned MediaArticles, quotes, reviews, endorsements by customers & press
Pros: Most credible and trustworthy. Can have huge impact. Immediacy.
Con: You can seed, you can massage, but you can’t control.
www.act-on.com | @ActOnSoftware | #ActOnSW
THANK YOU / QUESTIONS
Grow your business at LikeableDemo.com. Mention #LikeableWebinar for $200 off
Thanks for joining us! Are you ready to grow your business on social media?Call us at 212-359-4347
Fill out Act-On’s Marketing Benchmark Survey for a chance to win a free Apple iMac. bit.ly/surveyactonThe winner will be announced on January 31st!