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2014 World CupTeam GERMANY enjoys a great deal of popularity in China's social media sphere and MESSI is the most mentioned player
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8,848,444 searches for “World Cup”
Germany is the most
popular team on Weibo
with 114,695 searches
and 658,278 followers
1.59 M
414 K
145 K
4.7 K
1.74 M
254 K
804 K
188 K
3.85 M
390 K
Followers
Sources: INDEX.WEIBO.com, June 15th , 2014; DATA.WEIBO.com, June 18th, 2014
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2014 WORLD CUP ON WEIBO
are the most mentioned
players on Weibo
509,535
WEIBO REACH OF FIFA
PARTNERS AND SPONSORS
428,947 46,557
Messi, C. Ronaldo and Neymar
