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When you’re staring at something and your friend says, "Take a picture it'll last longer," you get the hint thanks to your trained ability to distinguish sarcasm. But many companies struggle to understand the complex meanings behind casual mentions, complaints, and compliments of their brand on social media. How do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text? Using sentiment analysis tools, more organizations are accessing the true connotation of every word posted by their audience. Being able to make sense of sentiments guides product and service improvements, marketing, PR, and customer service actions. As online clutter and customer expectations grow, sentiment analysis is one of the keys to staying ahead of the competition. Join us on this webinar with Tracx, the leading social media management, monitoring, engagement, analytics, and actionable data platform. We’ll help you decipher: · How sentiment analysis works today · The benefits of sentiment analysis for your business · Bridging the gap between insight and action with sentiment analysis · The future of sentiment analysis and what it means for your organization
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What’s Next with Sentiment Analysis?
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Our Speakers
Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communi=es that connect large organiza=ons with people they want to influence. A veteran of the big-‐book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputa=on on architec=ng powerful strategies that delivered to blue-‐chip corporate clients and their agencies ways to connect with their customers, and equally importantly, their customers’ trusted influencers. @RobinCarey
Eric Forst serves as Vice President, Client Services for Tracx. Previously, he was Chief Sales Officer of Synapsify, Inc., a text-‐analy=cs company and he was VP business development for Banyan Branch (now DeloiTe Digital), a social media agency. Eric has deep experience in SaaS plaWorms for digital and social media marke=ng, having headed agency partnerships and territory sales for Visible Technologies, a social media analy=cs plaWorm. @eforst
Cheryl Contee, CEO at Fission Strategy and co-‐founder of ATen=ve.ly, specializes in helping non-‐profit organiza=ons and founda=ons use social media to create social good. She was also the co-‐founder of Jack and Jill Poli=cs wri=ng as “Jill Tubman” on one of the top black blogs online. Cheryl was recently named as an Affiliate of Harvard University's Berkman Center for Internet & Society. Cheryl is included in The Root 100 list of established and emerging African-‐American leaders. @ch3ryl
Frank Co?gnola. As part of Mondelēz Interna=onal’s CIS (Consumer Insight and Strategy) Group, Frank focuses on three key areas: (1) Global Analy=cs; (2) Social Media Listening and Measurement, and; (2) Media op=miza=on. His efforts to develop both free and paid listening plaWorms and insights have led to the integra=on and usage of such research into tradi=onal “asking” research and shopper insights at the company. @fco24
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Phrase Cloud “gluten free”
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Phrase Cloud “protein”
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Sentiment Phrase Clouds
“gluten free” “protein”
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Overlap Analysis
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Bridge the Gap with Deep Listening
Personalized Messages!Increased Engagement!
Identify Influencers!
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Imperfect science – don’t wait!!Deep listening!
Personalized Engagement!
Connect the Dots Now!
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Our Speakers
Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communi=es that connect large organiza=ons with people they want to influence. A veteran of the big-‐book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputa=on on architec=ng powerful strategies that delivered to blue-‐chip corporate clients and their agencies ways to connect with their customers, and equally importantly, their customers’ trusted influencers. @RobinCarey
Eric Forst serves as Vice President, Client Services for Tracx. Previously, he was Chief Sales Officer of Synapsify, Inc., a text-‐analy=cs company and he was VP business development for Banyan Branch (now DeloiTe Digital), a social media agency. Eric has deep experience in SaaS plaWorms for digital and social media marke=ng, having headed agency partnerships and territory sales for Visible Technologies, a social media analy=cs plaWorm. @eforst
Cheryl Contee, CEO at Fission Strategy and co-‐founder of ATen=ve.ly, specializes in helping non-‐profit organiza=ons and founda=ons use social media to create social good. She was also the co-‐founder of Jack and Jill Poli=cs wri=ng as “Jill Tubman” on one of the top black blogs online. Cheryl was recently named as an Affiliate of Harvard University's Berkman Center for Internet & Society. Cheryl is included in The Root 100 list of established and emerging African-‐American leaders. @ch3ryl
Frank Co?gnola. As part of Mondelēz Interna=onal’s CIS (Consumer Insight and Strategy) Group, Frank focuses on three key areas: (1) Global Analy=cs; (2) Social Media Listening and Measurement, and; (2) Media op=miza=on. His efforts to develop both free and paid listening plaWorms and insights have led to the integra=on and usage of such research into tradi=onal “asking” research and shopper insights at the company. @fco24
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Thank You to Our Sponsor
@Tracx
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