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Robin  Carey  founded  Social  Media  Today,  LLC,  one  of  the  first  companies  to  manage  online  B2B  communi=es  that  connect  large  organiza=ons  with  people  they  want  to  influence.  A  veteran  of  the  big-­‐book  print  media  world  that  included  Fortune,  Newsweek  and  BusinessWeek,  she  had  built  her  reputa=on  on  architec=ng  powerful  strategies  that  delivered  to  blue-­‐chip  corporate  clients  and  their  agencies  ways  to  connect  with  their  customers,  and  equally  importantly,  their  customers’  trusted  influencers.  @RobinCarey  

Eric  Forst  serves  as  Vice  President,  Client  Services  for  Tracx.  Previously,  he  was  Chief  Sales  Officer  of  Synapsify,  Inc.,  a  text-­‐analy=cs  company  and  he  was  VP  business  development  for  Banyan  Branch  (now  DeloiTe  Digital),  a  social  media  agency.  Eric  has  deep  experience  in  SaaS  plaWorms  for  digital  and  social  media  marke=ng,  having  headed  agency  partnerships  and  territory  sales  for  Visible  Technologies,  a  social  media  analy=cs  plaWorm.    @eforst  

Cheryl  Contee,  CEO  at  Fission  Strategy  and  co-­‐founder  of  ATen=ve.ly,  specializes  in  helping  non-­‐profit  organiza=ons  and  founda=ons  use  social  media  to  create  social  good.  She  was  also  the  co-­‐founder  of  Jack  and  Jill  Poli=cs  wri=ng  as  “Jill  Tubman”  on  one  of  the  top  black  blogs  online.  Cheryl  was  recently  named  as  an  Affiliate  of  Harvard  University's  Berkman  Center  for  Internet  &  Society.  Cheryl  is  included  in  The  Root  100  list  of  established  and  emerging  African-­‐American  leaders.    @ch3ryl  

Frank  Co?gnola.  As  part  of  Mondelēz  Interna=onal’s  CIS  (Consumer  Insight  and  Strategy)  Group,  Frank  focuses  on  three  key  areas:  (1)  Global  Analy=cs;  (2)  Social  Media  Listening  and  Measurement,  and;  (2)  Media  op=miza=on.  His  efforts  to  develop  both  free  and  paid  listening  plaWorms  and  insights  have  led  to  the  integra=on  and  usage  of  such  research  into  tradi=onal  “asking”  research  and  shopper  insights  at  the  company.  @fco24  

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Phrase Cloud “gluten  free”    

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Phrase Cloud “protein”    

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Sentiment Phrase Clouds

“gluten  free”     “protein”    

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Overlap Analysis

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Bridge the Gap with Deep Listening

Personalized Messages!Increased Engagement!

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Imperfect science – don’t wait!!Deep listening!

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Our Speakers

Robin  Carey  founded  Social  Media  Today,  LLC,  one  of  the  first  companies  to  manage  online  B2B  communi=es  that  connect  large  organiza=ons  with  people  they  want  to  influence.  A  veteran  of  the  big-­‐book  print  media  world  that  included  Fortune,  Newsweek  and  BusinessWeek,  she  had  built  her  reputa=on  on  architec=ng  powerful  strategies  that  delivered  to  blue-­‐chip  corporate  clients  and  their  agencies  ways  to  connect  with  their  customers,  and  equally  importantly,  their  customers’  trusted  influencers.  @RobinCarey  

Eric  Forst  serves  as  Vice  President,  Client  Services  for  Tracx.  Previously,  he  was  Chief  Sales  Officer  of  Synapsify,  Inc.,  a  text-­‐analy=cs  company  and  he  was  VP  business  development  for  Banyan  Branch  (now  DeloiTe  Digital),  a  social  media  agency.  Eric  has  deep  experience  in  SaaS  plaWorms  for  digital  and  social  media  marke=ng,  having  headed  agency  partnerships  and  territory  sales  for  Visible  Technologies,  a  social  media  analy=cs  plaWorm.    @eforst  

Cheryl  Contee,  CEO  at  Fission  Strategy  and  co-­‐founder  of  ATen=ve.ly,  specializes  in  helping  non-­‐profit  organiza=ons  and  founda=ons  use  social  media  to  create  social  good.  She  was  also  the  co-­‐founder  of  Jack  and  Jill  Poli=cs  wri=ng  as  “Jill  Tubman”  on  one  of  the  top  black  blogs  online.  Cheryl  was  recently  named  as  an  Affiliate  of  Harvard  University's  Berkman  Center  for  Internet  &  Society.  Cheryl  is  included  in  The  Root  100  list  of  established  and  emerging  African-­‐American  leaders.    @ch3ryl  

Frank  Co?gnola.  As  part  of  Mondelēz  Interna=onal’s  CIS  (Consumer  Insight  and  Strategy)  Group,  Frank  focuses  on  three  key  areas:  (1)  Global  Analy=cs;  (2)  Social  Media  Listening  and  Measurement,  and;  (2)  Media  op=miza=on.  His  efforts  to  develop  both  free  and  paid  listening  plaWorms  and  insights  have  led  to  the  integra=on  and  usage  of  such  research  into  tradi=onal  “asking”  research  and  shopper  insights  at  the  company.  @fco24  

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