We all know that Facebook has become a dominant player in social media with over 1.7 billion users around the world. And these users access it at least once in a day. 1.7 billion is not a small figure & there are more possibilities of a business where the users are joined & active. Startups have got the biggest boost with the help of Facebook. They are using Facebook as their biggest medium to find the business. Further, it is completely free and gives one, a access to connecting people from all around the globe. The demographic restriction gets eliminated which facilitates growth in business to a great extent. Now the question is how you can boost your business through Facebook marketing? We are going to discuss few features of Facebook which can help your business (startup and mid-big size business) to increase reach and growth over a period of time. First, be on Facebook is not just enough; you have to be engaged with the target audience & share the updated information. 1. Free Advertisement Facebook is a free website and provides you the opportunity to connect with whoever you wish to from around the world. It is the second most popular website after Google with around a billion users. If a business wishes to promote its brand, product, service to a wide range of people then Facebook can essentially be called as the best platform for creating great business opportunities. The biggest advantage about all of this is that it is absolutely free and does not cost a single penny. But, I would say you have to be creative & innovative to be engaged with your target audience without sales pitches. See how Osteoporosis has shared a creative post by using a quote.

There are a lot of methods through which you can promote your business like running a contest, informative or how to articles, special discounts etc. Alternatively, your target audience should feel to be involved in to either like, comment or share it.

2. Build and Maintain Relationships The most exciting opportunity which Facebook provides is the chance to build and maintain relationships with your current or potential clients.

How you can leverage it? It is something like happens in the reality. If you meet someone just once, that person wouldn’t accept you as a friend. It takes some time to build a trust. The same happens here. Your friends or potential clients who are not interested now may change their mind in the future and support to your brand, product or service over the time. You make sure to keep posting likeable content that will form a genuine bond with prospective clients.

3. Improves Your SEO SEO is gaining its importance as businesses are moving in the digital space. Therefore, there is more competition in terms of improving your website SEO. There has been a hot topic for discussion within industry experts of whether social media marketing impacts on your website SEO or not. The one part of them says it doesn’t impact it but does on business branding. The other part of it says it impacts. Have a look at an article has been published on moz.com

We also believe that it helps in SEO but it depends upon how you promote your business on the Facebook page.

4. Drive Traffic to Your Website Facebook provides an option of linking your business website with your Facebook page which helps in redirecting traffic. Even if a small chunk gets redirected successfully from the Facebook page to your website then it can contribute in a considerable way to better your business.

Actually, it doesn’t happen immediately after setting up Facebook page. The first step for your business is to brainstorm with the team to create engaging content and make the calendar to share. Your target audience would start to like/comment/share and the posts’ reach would increase over the time. As it attracts more target audience, it helps to drive traffic to your website.

5. Strengthens Customer Relations Facebook provides you with an opportunity to connect with your customers in a great way. It gives you the advantage of connecting in a casual setting rather than a business setting. One important thing to strengthen customer relation is to keep an eye on your social media accounts. Whenever the prospective clients comment on the post or send an inquiry, you or your Customer Care Department should reply to them humbly within business hours ASAP. This strengthens the relationship with your existing clients & leaves positive impact on the prospective clients who visit or go through your Facebook page. Look at below, how Aamchi Mumbai response to comments asked by Facebook fans.

Some of them wouldn’t like to post directly on the comment so they will send you the private message. You should keep checking your notification on regular internal to response within a tentative time. Look at the message we received for one of our client Pinopen. This creates an opportunity to build trust with the prospective clients.

In this way, you can remain in constant touch with your customers through Facebook.

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