Facebook For BusinessAdvanced Workshop

Presented by Trish Forant

@DayngrZoneMedia

Facebook/DayngrZoneMedia

Facebook Advanced

You have a Facebook page in place with 30+ fans and could use a deeper understanding of how to market more effectively

– Content Strategy, Creation and Scheduling– Insights and Demographics– Monitoring Platforms – Managing and Building Community– Facebook Ad Basics

Think Like a Prospect

If I came to your Facebook page TODAY without knowing anything about you or your business, would I quickly be able to know how your business could benefit me?    

Content StrategyHave a content strategy in place – Creating a Facebook page and posting to it, is not the same as having a strategy.

• What will you post? How often will you post?• Create a content calendar • Use scheduling• Tie current events into your marketing • We’re visual, so use photos and videos

– 53% more clicks, 104% more comments, 84% more click-throughs• Include calls to action• Use content to build your mailing list

Check out PostPlanner, WooBox,Hootsuite, OfferPop, ShortStack,and Canva!

15 Content Creation Ideas1. Pose a problem & ask for advice (people love to help!)2. Create a contest post (Check out Heyo, Tabsite & ShortStack)3. Share inspirational images (photos account for 93% of the most

engaging posts)4. Fill in the blanks. Keep them simple. (Fill In The Blank: I’m glad I

____ today!)5. Create seasonal posts (holiday pictures, quotes and greetings) 6. Include blog post excerpts7. Use Hashtags Strategically – Don’t stuff, not every post, don’t

use senseless hashtags, don’t hijack8. Give them a reason to be there – Contests, create exclusivity,

coupons, etc. 9. Cross-promote with other businesses (think complimentary

services/products)10. Link to a tutorial 11. Provide expert tips12. Share behind the scenes13. Customer testimonials, stories14. Share industry content & relevant news15. Your thoughts, in the form of a video

Insights & DemographicsMonitor Insights – Think Analytics. What’s working and what isn’t? What does it all mean?

Post Reach: Post Reach shows the number of unique people who have seen your Page posts (meaning: any content associated with your Page, including ads, during the last 7 days). Reach might be less than impressions since one person can see multiple impressions.

Engagement: People Engaged is the number of unique people who have clicked, liked, commented on or shared your posts during the last 7 days.

Page Likes: Total Pages Likes is number of unique people who like your Page. New Page Likes shows the number of new likes your Page received during the last 7 days, compared with the previous 7-day period.

Impressions: Impressions are the number of times a post from your Page is displayed, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.

Let’s take a look!

Monitoring Platforms

Monitoring platforms come in all sizes and prices based on your needs. Be sure to check out …

– SocialMention (FREE)– SproutSocial 59/mo– Rignite $28/mo– Hootsuite $9/mo– Mention 29/mo

Building Your Online Community

• Determine your voice and tone• Keep the social in social media• Be a part of the conversation• Respond to positive AND negative feedback • Become a regular (set expectations)• Be a connector, make introductions• Don’t be shy• Be polite• Break away from cliques• Share your content• Cross promote• Don’t use auto-DMs• Don’t push everything to Twitter• Don’t obsess over numbers

Facebook Ad Basics

Promoted posts are a form of Facebook advertising that allow you to pay for additional exposure of the posts you create on your Facebook page’s wall. Another term for this is "Boosting your post".

Boosting your post increases the likelihood that people will:

– See your message in their newsfeed– Respond to a discount or sales promo

Let’s take a look!

Let’s Connect & Get Social!

@DayngrZoneMedia

Facebook/DayngrZoneMedia

www.DayngrZone.com