The Top 10 Landing Page BuildersDetermined from in-depth testing of 16 tools on over 50 factors

A MARTECH WIZ GUIDE

A MARTECH WIZ GUIDE

HOW WERANKEDThe four main categories we tested for:All weighted 25%

1. Design2. Usability4. Price3. Features

Full rankings details on www.martechwiz.com

THE TOP TEN LANDING PAGE BUILDERS

ARE YOU READY?

CLICKFUNNELSThe Good

The Bad

#10• Stacked with features• Sales funnels expertise• Tons of integrations

• Complex, may feel heavy• Some templates outdated• Not all features top-notch

Web-based SaaS | 14-day free trial | Column-based drag & drop

Design Usability Features Price Overall0

2

4

6

8

10

98

76

7.5

$ $$$$1,146/yr

Clickfunnels is not cheap but includes a lot www.martechwiz.com

UNBOUNCEThe Good

The Bad

#9• Stunning templates• Pixel-precise drag & drop• Some unique features

• Mobile responsive a pain• Editor UI is cramped• Basic things require code

Web-based SaaS | 30-day free trial | Pixel-precise drag & drop

Design Usability Features Price Overall0

2

4

6

8

10

98

76

7.5

$ $$$$539/yr

Unbounce is one of the more expensive tools www.martechwiz.com

BITBLOXThe Good

The Bad

#8

• Lovely style and design• Quick and easy to use• Unlimited pages, visitors

• Light on features• Minor bugs (note: it’s new)

Web-based SaaS | 30-day free trial | Page block editor

Design Usability Features Price Overall0

2

4

6

8

10

98

5

7.75

$ $$$$347/yr

Clickfunnels is not cheap but includes a lot

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NOTE: THESE SLIDES ARE JUST A QUICK RUNDOWN!

FULL IN-DEPTH REVIEWS WITH VIDEOS ARE ON MARTECHWIZ.COM

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WISHPONDThe Good

The Bad

#7

• Well-designed templates• Strong feature set• Intuitive, clean UI

• Mediocre editor• Can’t unbundle builder

Web-based SaaS | 30-day free trial |Column-based drag & drop

Design Usability Features Price Overall0

2

4

6

8

10

9

7

8.0

$ $$$$540/yr

Wishpond is pricey but includes robust tools like marketing automation

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INSTABUILDER 2.0The Good

The Bad

#6

• Great feature set• No recurring payments• Landing pages in WordPress

• Downsides of CDD editor• Mediocre templates

WordPress plugin| No free trial | Column-based drag & drop

Design Usability Features Price Overall0

2

4

6

8

10

7

108

8.25

$ $$$$97/yr

Instabuilder is a great value

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KICKOFF LABSThe Good

The Bad

#5

• Wonderful page styles• Clean, modern interface• Page blocks available

• 90% of pages for old editor• Bugs in new editor (in beta)

Web-based SaaS | 30-day free trial |Static and hybrid CDD/Page block

Design Usability Features Price Overall0

2

4

6

8

1010

88.25

$ $$$$324/yr

Kickoff Labs is slightly cheaper than the average price of builders

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AND NOW THE START OF THE TOP TIER…

#4 to #1

INSTAPAGEThe Good

The Bad

#4

• Elegant templates• Clean, intuitive editor• Extensive features list

• No timed or exit pop-ups• A/B testing requires Pro

Web-based SaaS| 30-day free trial | Pixel-precise drag & drop

Design Usability Features Price Overall0

2

4

6

8

10

7

8.5

$ $$$$348/yr

Instapage is priced almost exactly at the industry average

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THRIVE THEMESThe Good

The Bad

#3

• Massive feature set• Solid, well-built tool• 1-time payment option

• No A/B testing for pages• May be complex for some

WordPress plugin| No free trial |Column-based drag & drop

Design Usability Features Price Overall0

2

4

6

8

1010

8

8.75

$ $$$$228/yr

Thrive has competitive membership pricing and a one-time payment option

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ONTRAPAGESThe Good

The Bad

#2

• Creates beautiful pages• Intuitive and easy to use• Outstanding value

• Less features than others

Web-based SaaS| Free plan| Page block editor

Design Usability Features Price Overall0

2

4

6

8

10

98.75

$ $$$$99/yr

ONTRApages may be the best deal in landing page builders

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6

LANDINGíThe Good

The Bad

#1

• Excellent user experience• Strong set of features• All plans have all features

• No WordPress plugin

Web-based SaaS | 30-day free trial |Pixel-precise drag & drop

Design Usability Features Price Overall0

2

4

6

8

10

98.75

$ $$$$259/yr

Landingi is a fantastic value being 25% below the average industry price

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89

MARTECH WIZ AWARDSBest Overall:

Landingi

Best Style:ONTRApages

Best WordPress Plugin:Thrive Themes

Best User Experience:Instapage

Easiest to Use:ONTRApages

Most Feature-Packed: Thrive Themes

Best Free PlanWishpond/ONTRApages

(tie)Best for Enterprise

Instapage

Congratulations to all of the winners!

NEXT STEPS: 1. SEE FULL RANKINGS AND REVIEWS OVER AT MARTECHWIZ.COM

2. GET YOUR FREE PDF BUYING GUIDE

3. BECOME A LANDING PAGE WIZ!

www.martechwiz.com

Click here for free pdf guide