investing over 100% of additional revenue

after membership payments, per annum

the super member

‘the gym club’ example

total members: 2000!total revenue: 125000!!existing membership fees: 91250!fitness revenue: 23750!new membership sales: 8750!other revenue: 1250

‘the gym club’ is a fictional case study used to demonstrate the impact of defining the super member group

monthly

! 200 super members (10%)!

! total revenue: 19813 (16%)!

!• existing membership fees: 9125!

• 43% of total fitness revenue: 10213!

• 38% of other revenue: 475

‘the gym club’ is a fictional case study used to demonstrate the impact of defining the super member group

‘the gym club’ example monthly

average yield

99

63

‘the gym club’ is a fictional case study used to demonstrate the impact of defining the super member group

the super membertotal members

opportunity

increasing the average yield !of all members by ‘1’

increasing the average yield of the existing super members by ‘3’

creating ten additional super members

2%

3%

5%annual revenue increases

‘the gym club’ is a fictional case study used to demonstrate the impact of defining the super member group