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TextingThe new, new thing in paid search and social
What is Click to Message?
Allow customers to text your business from paid search
and social media with a single click.
80%Consumers prefer to be
contacted by a business via texting over a call.
Big companies like and
are using Click to Message.
Trending
Google AdWords
December 2016
New feature allows you to add a “text” extension to your
mobile search ad.
Customer clicks the TEXT extension in the ad.
Their smartphone’s messaging app appears
with a pre-written message.
InstagramOffers business users an option to text
through Instagram Business Tools
Example: Your favorite restaurant posts a pic of a new lunch option. Now you can text in your order.
...but it’s a broken experience. 😫
“I want to use the click to message extension, but what number can I connect it to?”
“How can I use my existingbusiness number if it’s a landline?”
“I don’t want to use my cell phone.”
Business owners are saying...
Zipwhip: The Missing Link
Text-enable your existing business phone number with Zipwhip. Receive and reply to the texts your
customers are sending you from a user-friendly web app. Just like email!
Source: Click-to-message ads bring a new and easy way to talk to customers. October 2016. Google.com.
Results“The conversion rate on message extensions is
41% higher compared to other ad extensions.”
“Five separate clients saw click through rate (CTR) improvements from message extensions, averaging 50% higher CTR
than the mobile ad alone.”
Source: How Customers Will Soon Message You Right From Google Search Results. December 2016. Poweredbysearch.com.
Source: Click-to-message ads bring a new and easy way to talk to customers. October 2016. Google.com.
"...we've seen a 80% higher conversion rate.”
Zipwhip in the Press
Google AdWords Click to Text Campaigns Show Huge Potential
Google AdWords Testing Click to SMS Ad Extension
Zipwhip nabs $9M from
Microsoft + others to let
landlines send and receive SMS
texts
What’s Next?• Google My Business is adding texting to business profiles
• Bing is adding message extensions to search ads• Zipwhip is creating click-to-text widgets for websites.
About Zipwhip
Zipwhip is a Seattle-based business texting SaaS provider who pioneered the concept of utilizing the cloud to enable existing landline, VoIP, and toll free numbers to send and
receive text messages from any connected device. Zipwhip has contracts with each of the tier-1 wireless operators for toll
free message routing. Zipwhip believes that the status quo five years out will be that every business number will have the capacity to receive and respond to text messages, making
texting even more ubiquitous than it is today.
Contact
Media inquiries:Jennifer KaramiPR [email protected] or Call: (206) 422-9747
Sales inquiries:Mike VandenbosEntrepreneur in [email protected] or Call: (206) 856-6586
