Ditrinco texting campaign

BETSY DITRINCO

Driving the Cause to the Capitol

Driving the Cause to the CapitolTweet us to Madrid!

Driving the Cause to the Capitol Tweet us to Madrid!


WE HAVE A PROBLEM IN MADRID


WE HAVE A PROBLEM IN MADRID BUT IT DOESN’T STOP HERE.


MADRID


MADRID CAPITAL


MADRID CENTER OF SPAIN


MADRID CENTER OF CULTURE


MADRID


MADRID

WE HAVE A


MADRID

WE HAVE A RESPONSIBILITY


CONCEPT


CONCEPT

WE CONTACT TEENS WHO HAVE LOST A FRIEND


CONCEPT


TO “DISTRACTED DRIVING”


CONCEPT


TO “DISTRACTED DRIVING”

ALL THROUGHOUT SPAIN


CONCEPT

ROAD TRIP!


CONCEPT

FIVE TEAMS OF FOUR PEOPLE


CONCEPT

FIVE TEAMS OF FOUR PEOPLE EACH DRIVING IN MEMORY OF A FRIEND


CONCEPT

FIVE TEAMS OF FOUR PEOPLE EACH DRIVING IN MEMORY OF A FRIENDLEAVE HOME MONDAY


CONCEPT

FIVE TEAMS OF FOUR PEOPLE EACH DRIVING IN MEMORY OF A FRIENDLEAVE HOME MONDAY MEET IN MADRID FRIDAY


CONCEPT

FIVE TEAMS OF FOUR PEOPLE EACH DRIVING IN MEMORY OF A FRIENDLEAVE HOME MONDAY MEET IN MADRID FRIDAYNO MONEY


CONCEPT

FIVE TEAMS OF FOUR PEOPLE EACH DRIVING IN MEMORY OF A FRIENDLEAVE HOME MONDAY MEET IN MADRID FRIDAYNO MONEYNO TWEETING


CONCEPT

FIVE TEAMS OF FOUR PEOPLE EACH DRIVING IN MEMORY OF A FRIENDLEAVE HOME MONDAY MEET IN MADRID FRIDAYNO MONEYNO FACEBOOKING


CONCEPT

FIVE TEAMS OF FOUR PEOPLE EACH DRIVING IN MEMORY OF A FRIENDLEAVE HOME MONDAY MEET IN MADRID FRIDAYNO MONEYNO TEXTING


CONCEPT

FIVE TEAMS OF FOUR PEOPLE EACH DRIVING IN MEMORY OF A FRIENDLEAVE HOME MONDAY MEET IN MADRID FRIDAYNO MONEYNO CALLING


CONCEPT

FIVE TEAMS OF FOUR PEOPLE EACH DRIVING IN MEMORY OF A FRIENDLEAVE HOME MONDAY MEET IN MADRID FRIDAYNO MONEYNOTHING WIRELESS UNTIL STOPPED FOR THE NIGHT


WAIT...NO MONEY?


YOU’RE NOT ALONE.


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CAN


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___THE MORE TWEETS


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___THE MORE TWEETS THE MORE €€


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___THE MORE TWEETS THE MORE €€CHECK YOUR POINTS ONLY WHEN YOU STOP


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___THE MORE TWEETS THE MORE €€CHECK YOUR POINTS ONLY WHEN YOU STOPTWEET YOUR LOCATION WHEN STOPPED


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___THE MORE TWEETS THE MORE €€CHECK YOUR POINTS ONLY WHEN YOU STOPTWEET YOUR LOCATION WHEN STOPPEDCHECK IN ON FOURSQUARE


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___THE MORE TWEETS THE MORE €€CHECK YOUR POINTS ONLY WHEN YOU STOPTWEET YOUR LOCATION WHEN STOPPEDCHECK IN ON FOURSQUAREMAKE NEW FRIENDS ALONG THE WAY, GAIN SUPPORT


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___THE MORE TWEETS THE MORE €€CHECK YOUR POINTS ONLY WHEN YOU STOPTWEET YOUR LOCATION WHEN STOPPEDCHECK IN ON FOURSQUAREMAKE NEW FRIENDS ALONG THE WAY, GAIN SUPPORTTHIS WILL BE YOUR RESOURCE FOR GAS


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___THE MORE TWEETS THE MORE €€CHECK YOUR POINTS ONLY WHEN YOU STOPTWEET YOUR LOCATION WHEN STOPPEDCHECK IN ON FOURSQUAREMAKE NEW FRIENDS ALONG THE WAY, GAIN SUPPORTTHIS WILL BE YOUR RESOURCE FOR HOTEL


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___THE MORE TWEETS THE MORE €€CHECK YOUR POINTS ONLY WHEN YOU STOPTWEET YOUR LOCATION WHEN STOPPEDCHECK IN ON FOURSQUAREMAKE NEW FRIENDS ALONG THE WAY, GAIN SUPPORTTHIS WILL BE YOUR RESOURCE FOR FOOD


CONCEPT

SPREAD THE MESSAGE WHEREVER YOU CANGET PEOPLE TO TWEET #drivethecause #TEAM___THE MORE TWEETS THE MORE €€CHECK YOUR POINTS ONLY WHEN YOU STOPTWEET YOUR LOCATION WHEN STOPPEDCHECK IN ON FOURSQUAREMAKE NEW FRIENDS ALONG THE WAY, GAIN SUPPORTTHIS WILL BE YOUR RESOURCE FOR EVERYTHING


CONCEPT

SPEND EACH NIGHT IN A DIFFERENT CITY IN SPAIN


CONCEPT

SPEND EACH NIGHT IN A DIFFERENT CITY IN SPAINONE BANK CARD ISSUED TO EACH TEAM


CONCEPT

SPEND EACH NIGHT IN A DIFFERENT CITY IN SPAINONE BANK CARD ISSUED TO EACH TEAMTRACKS LOCATION


CONCEPT

SPEND EACH NIGHT IN A DIFFERENT CITY IN SPAINONE BANK CARD ISSUED TO EACH TEAMTRACKS LOCATIONMONEY ADDED ACCORDING TO SUPPORT


IN MADRID


CONCEPT

ARRIVE IN MADRID BY 8PM FRIDAY


CONCEPT


RECEPTION


CONCEPT


RECEPTION

CELEBRATION


CONCEPT


RECEPTION

CELEBRATION HONOR LOST FRIEND


CONCEPT


RECEPTION TELL STORIES

CELEBRATION HONOR LOST FRIEND


CONCEPT



CELEBRATION LIVE TWITTER FEEDHONOR LOST FRIEND


CONCEPT



CELEBRATION LIVE TWITTER FEEDHONOR LOST FRIEND DISTRACTED DRIVING SIMULATION


CONCEPT



CELEBRATION LIVE TWITTER FEEDHONOR LOST FRIEND DISTRACTED DRIVING SIMULATION DOCUMENT EVENT


CONCEPT



CELEBRATION LIVE TWITTER FEEDHONOR LOST FRIEND DISTRACTED DRIVING SIMULATION DOCUMENT EVENT


KEEP IT VIRAL


CONCEPT

PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIP


CONCEPT

PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIPFOCUS ON FUN WITH FRIENDS YOU’RE ACTUALLY WITH


CONCEPT

PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIPFOCUS ON FUN WITH FRIENDS YOU’RE ACTUALLY WITHLIBERTIES OF DRIVING WITHOUT BEING CONNECTED


CONCEPT

PASSENGERS FROM EACH TEAM WILL DOCUMENT TRIPFOCUS ON FUN WITH FRIENDS YOU’RE ACTUALLY WITHLIBERTIES OF DRIVING WITHOUT BEING CONNECTEDDOCUMENT TELLING STRANGERS ABOUT THE CAUSE


CONCEPT


WE WILL EDIT THE VIDEOS AND SHARE ON YOUTUBE


CONCEPT


WE WILL EDIT THE VIDEOS AND SHARE ON FACEBOOK


CONCEPT


WE WILL EDIT THE VIDEOS AND SHARE ON TWITTER


CONCEPT


WE WILL EDIT THE VIDEOS AND SHARE ON VIMEO


STYLE


STYLE

KEEP IT SIMPLE


STYLE

KEEP IT SIMPLEONE LINE OF TEXT ON BLANK SCREEN


STYLE

KEEP IT SIMPLEONE LINE OF TEXT ON BLANK SCREENFOOTAGE FROM TRIP SPED UP FOR EXCITEMENT


STYLE

KEEP IT SIMPLEONE LINE OF TEXT ON BLANK SCREENFOOTAGE FROM TRIP SPED UP FOR EXCITEMENTMUSIC UPBEAT AND INSPIRATIONAL


STYLE

KEEP IT SIMPLEONE LINE OF TEXT ON BLANK SCREENFOOTAGE FROM TRIP SPED UP FOR EXCITEMENTMUSIC UPBEAT AND INSPIRATIONALHONOR LOST TEENS THROUGHOUT VIDEO


STYLE


STYLE

SHOT LIST1. STATISTICS2. PHOTOS OF DECEASED3. PARTICIPANTS TALK ABOUT LOST FRIEND4. “DRIVE THE CAUSE TO THE CAPITAL”5. DECORATING CAR6. DAYS 1 - 5 (ALTERNATING TEAMS)7. ARRIVE IN MADRID 8. RECEPTION: HONOR LOST ONES9. RECEPTION: SIMULATION10. “DON’T TEXT AND DRIVE” 11. PARTICIPANTS EACH SAY “IT CAN WAIT”12. LAST PARTICIPANT SAYS “IT CAN WAIT” pause with emotion “TRUST ME.”11. PHOTO MONTAGE OF DECEASED12. “#DRIVETHECAUSE www.madrid.es/distracteddriving”


BUDGET


BUDGET

Canon 7DGas LodgingFoodReception Venue Catering SimulationVideo Editing

1000€ 4 4000€700€ 4 2800€100€ 4x7d 2800€300€ 4x5d 6000€

300€ 1 300€300€ 1 300€1000€ 1 1000€2000€ 1 2000€

ITEM COST QTY TOTAL

TOTAL 19,200€


BUDGET

Canon 7DGas LodgingFoodReception Venue Catering SimulationVideo Editing

1000€ 4 4000€700€ 4 2800€100€ 4x7d 2800€300€ 4x5d 6000€

300€ 1 300€300€ 1 300€1000€ 1 1000€2000€ 1 2000€

ITEM COST QTY TOTAL

TOTAL 19,200€

REMEMBER: No production team Nation-wide benefit Gas, food, lodging may come in cheaper. This is a maximum allowance.


MOTIVATED TO HONOR LOST FRIEND


MOTIVATED TO HONOR LOST FRIENDWILL GO VIRAL


MOTIVATED TO HONOR LOST FRIENDWILL GO VIRALWILL IMPACT ENTIRE COUNTRY OF SPAIN


MOTIVATED TO HONOR LOST FRIENDWILL GO VIRALWILL IMPACT ENTIRE COUNTRY OF SPAINPOTENTIAL TO CROSS BORDERS


MOTIVATED TO HONOR LOST FRIENDWILL GO VIRALWILL IMPACT ENTIRE COUNTRY OF SPAINPOTENTIAL TO CROSS BORDERSPEER-TO-PEER COMMUNICATION


MOTIVATED TO HONOR LOST FRIENDWILL GO VIRALWILL IMPACT ENTIRE COUNTRY OF SPAINPOTENTIAL TO CROSS BORDERSPEER-TO-PEER COMMUNICATION

TEENS SAVING TEENS


TEENS SAVING TEENS


DRIVE THE CAUSE


#DRIVETHECAUSE

BETSY DITRINCO

Documents

Ditrinco texting campaign