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McKinsey Global Institute MEDA 2014 Fall Conference October 2014 Advancing manufacturing in Maryland: What matters

McKinsey Global Institute MEDA presentation - Fall Conf 2014

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Page 1: McKinsey Global Institute MEDA presentation - Fall Conf 2014

McKinsey Global Institute

MEDA 2014 Fall Conference October 2014

Advancing manufacturing in Maryland: What matters

Page 2: McKinsey Global Institute MEDA presentation - Fall Conf 2014

1

Maryland’s manufacturing base is diverse–but relatively small compared to the rest of the US

SOURCE: US Census; Brookings Institution; McKinsey Global Institute analysis

8.2

12.4

4.0

5.8

Share of

employment

Share of

GDP

MD US

Manufacturing in the US

versus in Maryland

Percent

692.0

-14.4

Ongoing recovery in

the US vs. Maryland

Thousands of jobs in

manufacturing sector

Salisbury

High tech

Aerospace

Electrical goods

Appliances

Baltimore

Diversified mfg

Computers and

electronic

products

Cumberland

Resource-intensive

Furniture

Apparel

Wood products

Hagerstown

Resource-intensive

Leather goods

Textile mills

Beverages

Washington DC

Diversified mfg

Biotech and life

sciences

Computers and

electronic

products

Major manufacturing clusters in the state

Page 3: McKinsey Global Institute MEDA presentation - Fall Conf 2014

2

Maryland’s employment gains are not in traditional manufacturing industries

SOURCE: US Cluster Mapping Project, Institute for Strategy and Competitiveness, HBS; McKinsey Global Institute analysis

0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

5.5

6.0

6.5

7.0

7.5

-0.8 -0.7 -0.6 -0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 1.1 1.2 1.3 1.4

Change in employment since 1995 Percent

Share of US employment Percent

IT services

Insurance

Logistics

Publishing

Electrical equipment

Biopharmaceuticals

Apparel

Fabricated metals

Furniture

Paper products

Chemical products

Automotive

Upstream metals

Plastics

Construction products

Food processing

Aerospace

Capital goods

Communication equipment and services

Hospitality

Finance

Education

Business services

Employment size in MD

Page 4: McKinsey Global Institute MEDA presentation - Fall Conf 2014

3

Manufacturing

matters—but not

just for jobs

Page 5: McKinsey Global Institute MEDA presentation - Fall Conf 2014

4

Manufacturing matters—but as a driver of competitiveness

SOURCE: McKinsey Global Institute analysis of various US state, federal and European data sources

Direct economic contributions

Productivity gains are

passed on to

consumers as lower

prices

Technology innovation

results in spillover

effects

Provides solutions

to societal

challenges such as

reducing energy and

resource consumption

Indirect contributions

Exports 70% 61%

R&D spending 77% 67%

Productivity growth 37% 30%

90%

N/A

24%

Value added 16% 12% 6%

Employment 14% 8% 4%

Value-added growth 20% 12%

Employment growth -24% -22%

6%

-16%

Page 6: McKinsey Global Institute MEDA presentation - Fall Conf 2014

5

0

5

10

15

20

25

30

35

40

0 5,000 10,000 15,000 20,000 25,000 30,000

Manufacturing employment % of total employment

GDP per capita 1990 PPP-adjusted dollars

United States

United Kingdom

Taiwan

South Korea

Mexico

Japan

India

Germany

Canada

Brazil

Employment follows inverted U-shape as an economy prospers

SOURCE: McKinsey Global Institute analysis

Page 7: McKinsey Global Institute MEDA presentation - Fall Conf 2014

6

Local and regional

demand matters

Page 8: McKinsey Global Institute MEDA presentation - Fall Conf 2014

7

US manufacturing employment trends

SOURCE: US Bureau of Labor Statistics; McKinsey Global Institute analysis

US manufacturing employment

Million

12

11

15

13

9

14

16

17

10

18

20

19

2014

Sept

2010 2000 1990 1980

January

-1.5

-0.5 -5.8

+0.7

Page 9: McKinsey Global Institute MEDA presentation - Fall Conf 2014

8

-3

-2

-1

0

1

2

3

4

5

6

7

Productivity

Real value added

2010 05 2000 95 90 85 1980

US manufacturing value added and productivity growth

5-year moving average of annual growth, 1980–2010

Demand growth did not match productivity in the last decade

SOURCE: US Bureau of Economic Analysis; US Bureau of Labor Statistics; McKinsey Global Institute analysis

Page 10: McKinsey Global Institute MEDA presentation - Fall Conf 2014

9

Four demand-driven industries are driving recent US job growth

SOURCE: US Bureau of Labor Statistics; McKinsey Global Institute analysis

Gross and net job gains in US manufacturing in the recovery

Thousand jobs, Jan 2010 to Sep 2014

2638

96102

4552

54156

204

239

693

Net

gains

Other Electr-

onics

Printing,

textiles

Gross

gains

853

Other Rubber

and

plastics

Food,

bever-

age

Primary

metals

Mach-

inery

Fabri-

cated

metals

Autos,

other

transport

35% of 2010 employment

80% of new jobs since 2010

Page 11: McKinsey Global Institute MEDA presentation - Fall Conf 2014

10

105

100

95

90

85

80

75

70

65

60

55

50

0

14

51

58

63

68

73

80

12 11 10 13 09 08 07 06 05 04 03 02 01 00 99 1998

Diverse industries with very different employment trajectories

SOURCE: US Bureau of Labor Statistics; McKinsey Global Institute analysis

Manufacturing employment by industry group in the United States, 1998–2013

Index: 100 = January 1998

Energy-/resource-

intensive commodities

Labor-intensive

tradables

Global technologies

Manufacturing

overall

Global innovation

for local markets

Regional processing

Page 12: McKinsey Global Institute MEDA presentation - Fall Conf 2014

11

Suppliers matter–

not just large firms

Page 13: McKinsey Global Institute MEDA presentation - Fall Conf 2014

12

Net exports, 2012

Nominal $ billion

-34

151

-246

-45

-195

-276

Total

1

-23

306

-27

-69

Health, education,

and public services

Services

Knowledge-intensive

manufacturing

Capital-intensive

manufacturing

Labor-intensive

manufacturing

Primary resources -321

7

98

-104

-499

280

425

-645 -133 207

Advanced economies run a large trade surplus in knowledge-intensive manufacturing but the United States is an exception

SOURCE: IHS Global Insight; McKinsey Global Institute analysis

Page 14: McKinsey Global Institute MEDA presentation - Fall Conf 2014

13

The US trade deficit in knowledge-intensive manufacturing has grown since the mid-1990s

Net exports, 1980–2012

$ billion, real (2005)

-150

-200

-250

-300

0

-100

150

-50

100

50

2000

Chemicals, including pharmaceuticals

Medical, precision, and optical

Non-automotive transport equipment

2012 10 05 95 90 85 1980

All knowledge-intensive manufacturing

Motor vehicles, trailers, and parts

Semiconductors and electronics

Computers and office machinery

Machinery, equipment, and appliances

Electrical machinery

-0.2 -0.6 -0.1 -0.7 Overall trade balance

as a share of GDP -1.3 -2.0 -2.0

SOURCE: IHS Global Insight; McKinsey Global Institute analysis

Page 15: McKinsey Global Institute MEDA presentation - Fall Conf 2014

14

What’s coming

next matters

Page 16: McKinsey Global Institute MEDA presentation - Fall Conf 2014

15

Innovation used to be (and still is) dominated by large firms

SOURCE: Bureau of Economic Analysis; US Department of Commerce; NSF Science Resource Statistics, 2009;

McKinsey Global Institute analysis

All other

16

Govern-

ment 10

Multinationals

74

Aggregate US R&D spend in manufacturing

100% = approximately $300 billion

Larger capital requirements for

manufacturing R&D than for

software or Internet innovation

Longer cycle times in hardware

Limited access to advanced

technology platforms

Low VC activity in hardware vs.

software and Internet solutions

Small manufacturers embedded

in supply chains of large firms

Disadvantages for small firms

in manufacturing innovation

But new technologies

disrupt the status quo

Page 17: McKinsey Global Institute MEDA presentation - Fall Conf 2014

16

Disruptive technologies can transform manufacturing

SOURCE: McKinsey Global Institute

Smarter, cheaper

robots

More flexibility in

labor vs.

automation

Less scope for

labor arbitrage

Internet of Things

New source of

value—from

“intelligence”

Importance of

software, services,

solutions

Additive

manufacturing

Faster to

prototype,

customize, go to

market

Shorter innovation

cycles

Advanced materials

Opportunity to

optimize design to

value

Ability to customize

performance and

products

Page 18: McKinsey Global Institute MEDA presentation - Fall Conf 2014

17

Transformative impact of technology in manufacturing

Change in economies of

scale—variety of scale options

New source of value from

information-driven intelligence

Proliferation of product

variants, faster response

times, efficiency, and tailoring

BOTTOM LINE:

Democratization of innovation—

not just large firms any more

Page 19: McKinsey Global Institute MEDA presentation - Fall Conf 2014

18

A new perspective on manufacturing: Next-shoring

Proximity to demand

Proximity to innovation

SOURCE: McKinsey Global Institute

Long-term

competitiveness

Healthy supplier

ecosystem

Local and

regional demand

Technology and

innovation

Page 20: McKinsey Global Institute MEDA presentation - Fall Conf 2014

19

Five examples to revitalize manufacturing ecosystems

SOURCE: “5 things the U.S. could do to revitalize manufacturing”, WSJ, June 6 2014; McKinsey Global Institute

Productivity and Innovation Credit provides tax credits or payouts

for investments in IP, automation and IT, R&D, workforce training

Follow Singapore’s lead

Link up SMEs with large firms and education providers to support

workforce development, especially where firms don’t have scale

Model Germany’s business links

Help firms attract FDI, esp. from emerging economies looking to

invest but that need help navigating the manufacturing landscape

Tap new investors from China

Support direct exports through online platforms, aggregation, and

assistance with supply logistics, customs and market rules, etc.

Consider the eBay and Alibaba model

Create “technology access centers” to allow access to advanced

technology platforms for R&D, prototyping and even basic learning

Adopt Canada’s technology approach

ILLUSTRATIVE

Page 21: McKinsey Global Institute MEDA presentation - Fall Conf 2014

20

@mckinsey_mgi

Download these and our other

reports at

www.mckinsey.com/mgi

[email protected]

An economy that works: Job

creation and America's future

(June 2011)

Disruptive technologies: Advances

that will transform life, business,

and the global economy

(May 2013)

Manufacturing the future: The next

era of global growth and innovation

(November 2012)

Next-shoring: A CEO’s guide

(January 2014)