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#LEANSTARTUP applied to social good.
2013 version, first draft:)
● What It Means to Be Lean● Why Startups Fail
● Running a Lean Startup for Social Good
What do you WANT to do?What are you WILLING to do?
What does the world want now?What will the world want (when?)What is the world willing to do?
(if you wear them down, convince them, take a huge financial risk, etc)
Everyone who changes the world is
crazy.
BUT, not everyone who is crazy changes
the world:(
Goldilock$
it’s a tradewhat they think they are giving up
for what they think they are getting
make it reliable
you want them acknowledging value for your solution not for you, your sales pitch, their guilt, etc
bluffyou want them to call your bluff BUT THEN IT IS UP TO
YOU TO DELIVER
PCS$? ? ? ?
$0,000?
($30,000)
To do good, you actually have to do something
LEAN =
SCIENCE
Social Enterprise =
“An organization or venture that advances its primary social or environmental mission using
business methods”
LEAN Social Enterprise =
“An organization or venture that advances its primary social or environmental mission using
business methods”
Eliminating waste.
Don't buildsomething
no one wants
?
Test assumptions, not products
Scientists do not coddle ideas. They crash test
them. They run them into a brick wall at sixty miles
per hour. If the idea is sound the pieces will be
of the wall.
Isolate your variables and assumptions
Test the riskiest ones first
Lean is MATH.
Lean is FAST.
Lean is FLEXIBLE.
Lean is LOGIC.
Lean is ACTION.
IS NOT:EASY, CHEAP, A RELIGION,
MAGIC...
IS: SCIENTIFIC
METHOD, FAST, SCAVENGER HUNT
@adamberk@neighborrow@n/Succ
Customer DevelopmentProblem/Customer fit. No solutions
1. Find Problem2. Sell Solution3. Deliver Solution
3 steps to problem/solution fit.
WHY?
Not because it is easy, but because it is hard. -JFK
Exploration
WRONG
what you are building is probably...
Cure tunnel vision
Don't let your idea...
Get outof your comfort zone
Find Co okie Monster
How?Action, not theory.
GOOB,ATTARFHB(ten actually)
Pulldon't push - it's harder than it seems.
PAST
not future
LISTEN
do you hear that? you have 2 ears and only one mouth for a reason. Listen at least 2x as much as you talk.
PRACTICEDo you get junk mail? How many loyalty cards do you
have? How did you find this restaurant?
Record data, find patterns
RINSE & REPEAT
until you find the real problem and the corresponding early adopters...
STOP
Do not ask for $, do not write code..
They may not know WHAT they want, but they have to want SOMETHING
NOsolutions, selling, friends, family, surveys
It's not about youIt's about them
PitchProve demand. {period}
SOLUTION
WHY?
Does anyoneCARE
(but you)
It Should Look Like This...
Not This...
Field Of Dreams
Field Of DREAMS
Field Of REALITY
Field of LEAN
No Tire Kickers
Settle Debates
Win Bets
How?Evidence. Learn first, build second.
selling is allowed
its the ONLY thing allowed
The more the merrier| make it hard:Types of currency.
● Money● Time and attention● LOI● Effort● Social ● Saliva
MVPs:
● A phone call● A Facebook post or Tweet● Landing page● Flier with a CALL TO ACTION
Just has to seem real
Will they walk in the door?
Test Demand NOT SUPPLY
Unbounce
NOharm, copyrightbuildingadwords
ConciergeDeliver Solution Manually. Learn. {period}
WHY?
Don't build this.
“If you can’t get them to adopt your idea with high-
touch, face-to- face service, they will not buy into your cold web page.”
-Manuel Rosso
LEARN
How?Just do it.
Manual Labor
Do things that don't scale
Manual
Only one way through
Wizard of Oz
Tools
NOharm, copyrightbuildingadwords
