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©2015 Scion Advisors. All rights reserved. A PROVEN APPROACH DRIVING PROFITABLE GROWTH FOR PRIVATE BUSINESSES

June 2015 Who is Scion Advisors?

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©2015 Scion Advisors. All rights reserved.

A  PROVEN  APPROACH    DRIVING  PROFITABLE  GROWTH  FOR  PRIVATE  BUSINESSES  

TRACK RECORD: OVER 130 TOP BRANDS

o  Seasoned general managers from world class organizations •  We have walked in clients’ shoes and managed businesses

o  Proven approach to building stronger, more viable businesses •  Specialize in mid-sized private enterprises

o  Track record with over 100 companies across several industries •  Taking businesses to the next stage

BUSINESS AND STRATEGY ADVISORS

“In a rapidly changing world, Scion Advisors is one of the best firms at developing strategies and a financial plan that translate to success.”

Rob McMillan, Executive Vice President Silicon Valley Bank

©2014 Scion Advisors. All rights reserved.

o  Track record launching and building businesses •  Wine, grape and food producers •  Retail, Food Service, Restaurant •  Consumer Package Goods •  General Manufacturing •  Tech with emphasis in Ecommerce

o  Broad range of general management experience from start up to Fortune 100 •  C level •  Marketing, sales and business development •  Product development •  Financial management

OUR TEAM

©2014 Scion Advisors. All rights reserved.

TAKING BUSINESSES TO THE NEXT STAGE

o  Positioning for business growth o  Preparing for exit (pre/post)

©2014 Scion Advisors. All rights reserved.

HOW TO BEAT THE ODDS

o  On growth – ‘Even in better times, at least 75% of startups fail; only 6% grew to $10 million. Fewer than 2% hit $50 million.’*

o  On family continuity– ‘75% do not transition to the 2nd generation. Less than 1% survive past the 3rd generation.’

*Boston Consulting Group

©2014 Scion Advisors. All rights reserved.

THE SCION APPROACH

Proven process: a framework that delivers results

Assess Align Plan Execute

We manage your process, assemble the team and work alongside you to assess problems, clarify decisions and drive strategies.

©2014 Scion Advisors. All rights reserved.

“Deborah has an amazing ability to process a tremendous amount of data within a business and then distill that information into clear ideas that can pin point key issues and tactics that need to be implemented within your organization. She is an exceptionally articulate person who possesses solid industry insight along with a deep understanding of family owned wineries and the challenges they face. I would recommend her as a key resource to any growing winery business seeking to manage transition and improve performance.”

Tony Stewart, CEO, BACAS FAMILY ESTATES

CURRENT WORK

FOOD,  WINE,  CONSUMER  TECHNOLOGY  

•  Interim  CMO  for  a  diversified  consumer  porHolio.  Led  cross-­‐func-onal,  na-onal  and  interna-onal  teams  through  planning  process  driving  25%  growth  for  five  brands.    

•  Stronger  contribuMon  margins.  Realigned  brand  and  product  por@olio  grows  cash  flow  by  factor  of  5  in  4  years.  

•  Post  acquisiMon  integraMon.  Simplified  team  structure,  less  silos  and  transparent  communica-ons  drive  faster  results,  more  accountability  and  mo-vated  execu-on.            

•  BoOom  line  growth.  Situa-on  assessment,  financial  scenarios  and  expert  guidance  enable  spin  off  of  non  profitable,  non  core  opera-ons.  

•  Succession  (ownership,  board  and  business  teams).  Realigned  business  team  and  board  structure  reduces  risk  and  ensures  accountability  for  business  results.  

RE-ALIGNING FOR GROWTH

WINE  

Case  Study  #1  Reposi-oned  business  leads  to  5  -mes  growth  in  cash  flow  (EBIT)  in  3  years;  stable  organiza-on  during  solid  decision-­‐making  and  communica-ons;  divided  owners  working  as  cohesive  company.  

'The entire Scion Advisors team has been an excellent resource in helping us organize around key planning, financial and personnel decisions. They are a great resource to anyone considering a detailed analysis, reorganization, or review of their family wine company. We would not be the success we are today without them.' 

James Hall, Owner-Winemaker Patz & Hall Wine Co. ©2014 Scion Advisors. All rights reserved.

BUILDING EQUITY FOR AN EXIT

FOOD  

Far exceeded our expectations!  Got done in 3 months what we could not accomplish in 3 years. Plus you believed in our success, which gave us confidence.

CEO Premium Confectionary Producer for William Sonoma

Case  Study  #2  Strategic  roadmap  for  growth  enables  business  reposi-oning  with  more  diversified  channel  strategy  and  product  por@olio  focusing  on  high  margin  specialty  retail.    Opportunity  to  double  in  three  years  and  sell  for  a  higher  mul-ple.  

©2014 Scion Advisors. All rights reserved.

EXPANDING DIGITAL SALES CHANNEL

Case  Study  #3  Strategic  reposi-oning  of  business  model  and  brand,  enables  re-­‐launch  of  an  online  marketplace.    Opportunity  to  move  from  $25  to  $40  million  in  three  years,  increases  customer  base  and  product  skus  ten  fold.  

CONSUMER  TECHNOLOGY  

'I retained Scion Advisors to engage in strategic planning for our Vinesse online business. The entire process was exceptionally well-executed. The results have been characterized by professionalism, quality insight and recommendations, and full breadth and understanding of the complexity and challenges of our niche. They brought a marriage of passion and excellence to our project.’

  Nicholas Perdiew, CEO Vinesse Online ©2014 Scion Advisors. All rights reserved.

Seattle,  WA  98110  www.scionadvisors.com  

707.246.6830  

©2014 Scion Advisors. All rights reserved.