How to Design a Logo

The Creative Process

Your logo is an instant visual reminder of your company and products. Your logo is the basis of any branding. You want it to be versatile and stand the test of time. The challenge is to express the company visually. That dose not mean it should be complicated. Simple is best.

Why a Great Logo is important

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Listen to your client’s. Find out who they are, and what their goals are. First get a feel for what they like, then find out who their perfect client would be. Their age, gender, and interests, this will help you find a appropriate style.

Time for a BrainstormBrainstorming can be done many different ways. I usually use a technique

called mind mapping. Here is an example. I start by writing out a few words that come to mind when thinking about the company and their goals. I will

show an example from naming an designing our own company logo. I wanted my company to be full of clean and crisp designs. Designs that are visually

appealing and beautiful. Our company creates designs in a variety of mediums.

Design Photo Web

These are the first words to come to mind.

Time for a BrainstormI than build upon those and upon those. These are the next words

that I associated with the first. They can be anything.

Design Photo Web

ImagineUplift

ChildrenHelping Companies

Time for a BrainstormI then build upon those and upon those. Until I have a large amount of words to work with. I might cross some out that I no longer like and highlight the ones

that I do. This helps sort through the clutter.

Design Photo Web

ImagineUplift

ChildrenHelping Companies

Decision Memories

Vision/visualize

eye-catching

Perceptual Conjure

Amazing Wonderful

MajesticElevated

OmegaEvolution

reviled

Success

Dynamite

Spectacular

IdeasIncredible

Stunning

Conceptual

Essence

Dynamic

Plan Solution

Biz Spark

Inspiration SublimeDivine CharmingOmni

Appealing

Alluring Marvelous

Doodle

Divinity Simple

Beautiful

Frame

Dot

Particles

Pure

Great

Natural

Research is fun

For me this usually means surfing the web. I also look for things all around me. Using the mind mapping I “Google” different words, just looking for ideas. It is easy to use too much time on the web, so watch your time. I start drawing simple sketches as I’m surfing.

Sketching it outI do many sets of simple sketches. This is one set. They are very quick sketches.

Present the best ideasDepending on your client this may already be narrowed down to one design or you may need many different ones. Present your

work knowing why you chose certain ideas, colors, and concepts. You are showing why this is the best design for their company.

Complete the logoMake any changes that might need to be done and pay attention to detail

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