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Growth Hacking Workshop Part 1 of 6

What is common?

Quiz: What is growth hacking?

A. Hiring a hacker to hack Google search and get on first page.

B. Getting likes and followers on Facebook, twitters etc. by hiring agencies.

C. Running ad campaigns on Google and Facebook.

D. Buying ad space on TV, print and outdoor space

Is growth hacking same as marketing?

Growth Hacking = Getting Network Effects at Zero Cost

Case Studies

Founders planting questions and

answers anonymously

Footer in email Invite your friends

10 $ to sender and receiver

Free space to sender and

receiver

Piggybacking on craiglist

Piggybacking on MySpace

What is Virality?

KPI= Key Performance Indicator

Downloads

Page visits Return Users

GMVEngagement

RevenueClicks, Likes, Followers

Profits

Is UX/UI important for virality?

Online Marketing StrategySocial Search Organic Referral

Landing Page App Store PageWeb Analytics-

MixPanel, GA, VWO, Crazy Egg, Wingify

Mobile Analytics- GA, Flurry etc.