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FIND YOURBRAND’S VOICE
ANDIE KATSCHTHALER
YES, EVEN IF YOU’RE “JUST” A FREELANCER!
WWW.KATSCHTHALER.COM
YOU THEM
PERSONALITYIMAGE
BUSINESS STYLE
DEMOGRAPHICSINTERESTS & DISLIKES
BUSINESS STYLE
[Brand name] speaks casually but respectfully. A sense of
humour is welcome as long as it doesn’t veer too far
towards sarcasm. [Brand name] is optimistic, but also tries
to humanise the person behind the brand.
WWW.KATSCHTHALER.COM
EXAMPLE:
Mailchimp voice guide: voiceandtone.com
WWW.KATSCHTHALER.COM
START FINDING YOUR VOICE:
BIT.LY/GRUMPYVOICE
THANK YOU!
