Coffee shop

Gentjan ULAJ and Merve NALBANT

1

Coffee shopIts not pay and get coffee,

Its contribute and get coffee

Gentjan ULAJ and Merve NALBANT 2

Social problem definition-1Albania is a country that have a lot

of social problems. Social problems are related with internal and external factors such as economic situation, politic situation, post-communist period ect…

The problems that I would like to give my contribution are a lot, but I would select that one that I feel more and is about orphan children.


Social problem definition-2They are not treated good and for

most of them is not a bright future that is waiting.

Most of them live in terrible conditions in orphanages and people are abusing with them.

One important problem is their education and other more important is their preparation for the work life after being 18 and walk in their feet.


Social problem solution-1There are a lot of problems for

orphanage children and it will cost to much to solve all of them but I would like to give my contribution for helping them to have a better live and be more prepared for work-life.

My idea is to open a coffee shop in my city as a pilot-project that will help some of them to be employed in it and the profits that will be generated from activity to donate in orphanages


Social problem solution-2I choose coffee-shop for my social business

because for some reasons. First of is that most of citizens in Albania consume a coffee in morning and one in afternoon. This could be a successful business in economic terms.

Second reason is that there is not a coffee-shop in my city, all are bars and stuff like this.

The third reason is that orphans that will work there will stay at least 8 hours away from alcohol that is a big problem for them in following years.

Everyone knows bad affects of alcohol in young ages especially in teenagers without one parent or both


Canvas model 1-Key partnersIn my planned business plan there will

be partners suppliers such companies that trade coffee or milk and stuff like this.

Another key partner can be companies that sell plastic glasses

Or a main partner can be the company that will do furnishing for our business

Banks with they loans and shareholders are really a key partner.


Canvas model2- key activitiesThe main activity of our business

will be offering different coffee products with better quality than competitors and offer a new model for costumers.

Other activity that our business will deal with is the part when all profits will be donated to orphanages.


Canvas model3- key resourcesMost important resource will be

the machines that produce different types of coffee but also human resources will not be less important.

Other resources can be a lot and different but I mention most important.


Canvas model4- Value propositionsOffering the best quality of coffee

and new type of coffees can be a good value proposition of our business.

Also donating all profits for an orphanage is a value that will do main difference with other competitors.


Canvas model5- costumer relationsCoffee is a product that can be

consumed everyday or even more than once a day. So is very important for us to create a good relation between our product and the costumers. Its vital that when costumers will leave the coffee shop they will be satisfied from our service and our coffee product and feel welcome there.


Canvas model6- channelsOur business will be not a big one

or even a chain of coffee shops so it will be just our place for costumers to taste our products.

Maybe after same years it can be a good opportunity to make a chain of coffee shops in every city and help more children.


Canvas model7- costumer segmentationCostumer segmentation it is really an

important tool for have a good business. Costumers will be segmented in some categories such as : teenagers that would like to have morning coffee, students that want to study during their studies, working people that want to have a quick coffee or take with themselves. Another segmentation can be drivers who take a long road.


Canvas model8- cost structureCost structure will be separated

in fix cost and variable cost.Rent, wages, bills and stuff like

this will be considered as fix cost.Otherwise coffee components,

milk, plastic glasses, bonuses and similar stuff will be our variable costs.


Canvas model9- revenue streamsMain revenue channel will be

from selling coffee and similar product to costumers.

Another revenue channel can be if we add small sweets and similar stuff.

Donations and tips can be consider also as direct profit even if they cannot be revenue.


Start up founding-1First of all, while I am the creator

of this business ideas I must invest my collected money in years. Other funding can be by family or friends that like your idea.

Total of above money collection cannot be enough so we have to look for financial institutions that can help us to make our idea alive.


Start up fonding-2So to make clear we are looking for

long term loans or shareholders. Banks are a good option for long term loans while shareholders can be also good in their way.

I would like to list our business in stock exchange but there is no one like this in Albania but government financial institutions maybe can help us in founding up our idea.


Investors returnInvestors return is close related with

from who and how we will get our start up founding's.

Me as investor and entrepreneur I would care more about the impact that profit.

While we can say maybe the same for shareholders who care about the social impact.

Banks would not really care about the impact and will look for their monthly money to be paid.


Social Impact measurementWe know that social impact is very difficoult

to be calculated but is in general for like input divided by output.

In our case is more easy to calculated output becouse we will have a certein number of workers that do not have parents (8-10) and the profit will be given to orphanage in which live 80-100 childrens.

We can say that we will have an impact in their life but for workers is more big, while for childrens staying in orphanage is more less.


Communicaton StrategyWhen we do communication for a business is

imporant to set objective and strategy of communication.

In setting the communication objective of our coffee shop are playing important that are advertising and other integration marketing communication tools

communication strategy applies through publicity, advertising, launch offers, using media, sales promotion, social sponsorship, public relation and expenditure. These are the important to get close to the customers. These are the source to pull customers to make a final decision to buy the product


Replication and growth strategies-1It is important to be mention that when a business is becoming bigger, doesnt mean that they must give to costumer better product or services. There are lot of examples which proves us that expandition is not a better product.Even in our business is important if we decide to growth and the stretegy of growthing.


Replication and growth strategies-2I belive that franchising is a good option for

our business in growth strategies.I will answer question why with same

arguments belowFist of all we will give other people right to

do the same social business and more people will profit from our social strategy.

Another reason is to increase number of social enterpreneurs in Albania and turn it on trendy way to invest.

Product and service will not have too much big changes.


Long Term StrategyThe main goal of our first 5 year will be to

remain in market and create a familiar brand for costumer segments.

After remaining and building a brand name that is famous for good quality coffee and it’s a social entrepreneurship, we should look forward to extend our company or our idea.

This will require a long period of time to make our brand well-known and good evaluated more than in our city.

Financial resources that we will get will be increased and number of children's that will be helped will be more.


Exiting StrategyAbout exit strategy, hope that we

will not need one :PBut if in cases that anything can

happened, the best option for our company would be to sell to a SBB and let SBB to develop our business idea.

Important thing here is that they will go on with our idea and our business plan.


GENTJAN ULAJ AND MERVE

NALBANTThank you a lot

Small Business & Entrepreneurship

Coffee shop