Executive Summary

The plan we made for a certain business is obviously a part of social business. We have

named our company as NISIDIN. This is a product oriented company. There will different

kinds of products produced under this company. Nakshi Katha, Baby Katha and likewise

many other products will be produced. To produce these kinds of products we will use Shari,

lungi, Gens as raw materials. We will collect the raw materials from different sources like

home, garments etc. In order to produce the product we will follow these eight steps-

Planning, Source, Store, Produce, Process, Packaging, Quality Control, Dispatch. After the

production we will sell these products in such area where rich people live. After passing few

years we will take show room to sell our product. The main intention of our social business is

to eradicate poverty from the society. Therefore, in the beginning in our business we will

recruit five employees. We will select such kind of employees those who live in the street, do

not have any work to do but have the ability to do work. Gradually, we will increase the

number of employees and also increase the amount of wages. The price of the product will be

comparatively less than the market price. Our motto is to serve the people, remove the

poverty. We will give quality product at a minimum price. If we can bring out our plan to

reality hopefully in one day we will be able to eradicate poverty form our country.

What is our business Idea?

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To collect the wastage from household, factory, Garments such as- Shari, Lungi, Towal, jeans pants etc. After collecting the raw materials we will produce Nakshi Katha, Baby Katha, Mat, Eco-friendly bazaar bags, Papoose, Kitchen articles. Our employees will be street beggars, disables those who do not get any job. Our main customers will be rich people. Amount of money what will be given to the poor employees that will help them to lead minimum standard life.

What is the Social Problem?

Now problems raised in the society such as- unemployment, increase of street beggar. Just because of money every year many poor people are expiring without proper care. When we can solve this problem we can give them job and then they will be able to fulfill their needs. Poverty is considered as the main social problem. Because of poverty many people are derived from their fundamental needs.

How can it over come?

As we have created job opportunities for the street beggars, disables. As reason they will get job. So their financial problem will be solved as well as country economic side will strong. The street beggars & disables will not be burdened for their family as well as for country.

Company mission, vision & goal:

Vision: To Eradicate the poverty from the society. Mission: To solve social problems through financially sustainable social businesses

and not maximize profit. Goal: To ensure 50 jobs for poor unemployed people within 3 years.

To expand business in international market. To expand the branch in all divisions of Bangladesh.

Business Object: To overcome poverty. To expand business, not profit maximization. To create a co-operative credit union for them. To facilitate so that they can become entrepreneur. To open training centre so that they can be more skilled.

Brief Description of the Business1. Name of the Business :Nisidin Company Ltd.2. Nature of Business : Social Business 3. Employment : 05

Brief Introduction of the Entrepreneurs

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S.L

Name Address Educational Qualification

Percentage of Ownership

1 Xavier Rozario 97,Asad Avenue, Mohammadpur,Dhaka-1207

B.B.AEastern University

20%

2 Racy Daniel 97,Asad Avenue, Mohammadpur,Dhaka-1207

B.B.AEastern University

20%

3 Jabed Hossain 108/3,Arman goli,9/a dhanmondi.Dhaka

B.B.AEastern University

20%

4 Palash Roy 16/1 New P.M. Roy Road ,Tanbazar, Narayanganj.

B.B.AEastern University

20%

5 Md. Rakibul Islam 108/3,Arman goli,9/a dhanmondi.Dhaka

B.B.AEastern University

20%

Type of Ownership- Partnership

Total Investment

Fixed Asset Current Asset Total85000.00 627000.00 712000.00

Loan & Equity

Loan Equity Total430000.00 282000.00 712000.00

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Potential Market

Dhaka Area

Dhanmondi

Mohammadpur

Gulshan, BananiMirpurBaridharaBashundhara

Description of Product/ Service

Item Feature1.Nakshi Katha Exclusive design, color, Size2. Baby Katha Size3. Mat Exclusive design, color, Size4.Eco-friendly bazar bags Exclusive design, color, Size5. Papoose Exclusive design, color, Size6.Kitchen articles Exclusive design, color, Size7.House hold articles Exclusive design, color, Size

Marketing Plan

Competitors and their Position

Sl. Competitors Position1. Arong 012. Source 023. Dhaka Handicraft Ltd 03

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1. SWOT Analysis or Comparison of product/service with competitors

Sl.

Competitors Strength Weakness Opportunities Threat

1. Arong Brand name Location Exporting advantage

Others related competitors

2. Source Cheaper price

Unfamiliar to Customer

Outlet facilities

Branded Company

3. Dhaka Handicraft Ltd Popularity Promotion Exporting advantage

Others related competitors

2. Marketing Area : Reputed location- Gulshan, Banani, Dhanmondi,Baridhara.

3. Target Customer: Pregnancy women, House wife, Hospital, Showroom.

4. Price

Sl. Product Category Unit Price

1. Nakshi Katha 1000.002. Baby Katha 400.003. Mat 150.004. Eco-friendly bazaar bags 100.005. Papoose 200.006 Kitchen articles 150.007 House hold articles 200.00

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5. Sales Forecasting :

Projected Sales201…. Description of Product Quantity Unit Price Total Taka2015 Recycle Cloth Craft 2000.00 370.00 740000.002016 Recycle Cloth Craft 2500.00 350.00 875000.00

6. MARKETING STRATEGY

Marketing strategy is defined as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives.

Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, and by nation, however, time horizons are becoming shorter as the speed of change in the environment increases. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. See strategy dynamics. Marketing strategy needs to take a long term view, and tools such as customer lifetime value models can be very powerful in helping to simulate the effects of strategy on acquisition, revenue per customer and churn rate.

Marketing strategy involves careful scanning of the internal and external environments. Internal environmental factors include the marketing mix and marketing mix modeling, plus performance analysis and strategic constraints. External environmental factors include customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

Once a thorough environmental scan is complete, a strategic plan can be constructed to identify business alternatives, establish challenging goals, determine the optimal marketing mix to attain these goals, and detail implementation. A final step in developing a marketing strategy is to create a plan to monitor progress and a set of contingencies if problems arise in the implementation of the plan.

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7. Promotional Strategy :Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public.

Contests:Contests are a frequently used promotional strategy. Many contests don't even require a purchase. The idea is to promote your brand and put our logo and name in front of the public rather than make money through a hard-sell campaign. People like to win prizes. Sponsoring contests can bring attention to our product without company overtness.

Social Media:Social media websites such as Facebook and Google+ offer companies a way to promote products and services in a more relaxed environment. This is direct marketing at its best. Social networks connect with a world of potential customers that can view our company from a different perspective. Rather than seeing your company as "trying to sell" something, the social network can see a company that is in touch with people on a more personal level. This can help lessen the divide between the company and the buyer, which in turn presents a more appealing and familiar image of the company.

Mail Order Marketing:Customers who come into your business are not to be overlooked. These customers have already decided to purchase your product. What can be helpful is getting personal information from these customers. Offer a free product or service in exchange for the information. These are customers who are already familiar with your company and represent the target audience you want to market your new products to.

Others Activities: Billboard, Banner, Packaging design, Mail order catalogues, Trade shows etc.

Price Strategy :A market-based pricing strategy is also known as a competition-based strategy. In this pricing strategy, the company will evaluate the prices of similar products that are on the market. It is important to only consider those products that are similar to the product being offered. Depending on if the product has more or less features than the competition, the company sets the price higher or lower than the competitor pricing. For example, if this product has an extra feature over the competitor’s product, the

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company could either decide to price it the same, therefore making it the better value or could price it slightly higher to account for the additional feature.

Mainly we will follow 3 kind of pricing strategies in our Business. The demand of the product will also configure into the pricing of the product even with a market-based pricing strategy. With a higher demand, the company can offer the product at a higher price. When the demand falls, incentives and other discounts can be offered to keep customer interest. This is common with releases of sought-after products, particularly in the electronics industry. The price is high in the beginning and people are lined up for it, proving the company can charge higher prices as the customers care more about the prestige of owning the item than the attached price. As it becomes more common, people are willing to pay less for the same product.

1. Customer Segment Pricing: Customer segment pricing is when different customer pay different prices for the same product or service. E.g: For royal class people our product price will be different . Such for Dhanmondi, Gulshan, Banani area people.

2. Product form segment price: Product form segment pricing when different versions of the product are priced differently but not according to differences in cost. E.g: Production cost will be same but quality will be high.

3. Location pricing: Location pricing is when the product is sold in different geographic areas and priced differently in those areas, even thought the cost is the same. E.g: According to the area our product price will be different.

Market Expansion Strategy

After five years we will take our own showroom. After five years we will give advertisement throw bill board Billboard,

Banner. Then after ten years we will establish our outlet in all the district of

Bangladesh.

Distribution Strategy

Distribution channels in marketing are one of the classic “4 Ps” (product, promotion, price, placement a.k.a. “distribution”). There are key elements in our entire marketing strategy, which help us to provide our product. We are following such kind of Channel-

B2B and B2C companies can sell through a single distribution channel or through multiple channels that may include:

Wholesaler/Distributory Direct/Internet Direct/Catalog Direct/Sales Team Value-Added Reseller (VAR) Consultant Dealer

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Retail

Marketing Budget

SL. Item Budget1 Promotion 15000.002 Distribution of Products 15000.003 Sales Commission 12000.004 Others (Specify) 8000.00

Total 50000.00

Operations Plan

Stages in Production Process

Planning: Operational planning focuses on a firm's products and services and develops plans to maximize market share and develop financial projections. Operational planning focuses on the production, equipment, personnel, inventory and processes of a business. An operational plan uses an organization's financial ratios to analyze profitability. For example, the plan may include contribution ratio analysis to determine what processes are required to increase profits. This could include focusing on selling its premium products or reducing variable costs.

Source: To collect the wastage from household, factory, Garments such as- Shari, Lungi, Towal, jeans pants etc.

Store: We will use one of our partner’s home to store-up our products.

Process: By using land, labor, capital we will reshape the raw materials.

Packaging: we will use different packages depending on the products quality and size.

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Quality Control: Quality control emphasizes testing of products to uncover defects and reporting to management who make the decision to allow or deny product release. We will finally cheek the quality of the local competitive market.

1. Project Implementation:

SL. Activity DurationProject Implementation July2014 - Jan2015

2. Production Capacity

Products Unit Time Quantity Unit Price TakaRecycle Cloth Craft

2000.00 1 Year 2000.00 370 740000.00

3. List of Fixed Assets and their Depreciation

Fixed Assets Quantity Price Durability of Assets

Depreciation

Land (Own) 0 0 - -

Building(Own) 0 0 - -

Machinery & Equipment

Sewing Machine

3

10

30000.00

2000.00

8000.00

3 years 10000.00Scissors

Others

Furniture & Fixture 10 20000.00 3 years 1000.00

Decoration - 20000.00 - -

Others (Specify) - 15000.00 - -

Total 23 85000.00 - 20000.00

4. Repair and Maintenance Cost of Fixed Assets

Fixed Asset Repair & Maintenance Cost Machinery 5000.00

Total 5000.00

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5. Workforce Engaged in production

Designation Wages (Yearly)Employee 3120000.00

Total

6. Factory Overhead Cost

SL. Description Ref. Cost (Yearly)1 Utilities (gas, electricity, water) 36000.002 Depreciation of fixed assets 20000.003 Repair and Maintenance cost 5000.004 Rent (land, building, machine etc. if

any)00

5 Others (Specify) 25000.00Total 81000.00

7. Production Cost

SL. Description Ref. Cost (Yearly)1 Cost of Raw Materials Operation Plan 240000.002 Wages Operation Plan 312000.003 Factory Overhead Cost Operation Plan 81000.00

Total 633000.00

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Organization and Management Plan

1. Organizational Structure)

SL.

Name Designation Qualification

1. Xavier Rozario CEO BBA2. Racy Daniel Head of the Finance BBA3. Jabed Hossain Head of the Marketing BBA4. Palash Roy Head of the Accounting BBA5. Rakibul Islam Head of the HRM BBA

2. Associate/ Partner Organizational Yunus Centre, Easter University

3. Business Start-up Activities and Cost

SL. Business Start-up Activities Time Cost1 Business Plan preparation 3Month 2000.002 Registration and license for business 10Days 5000.003 Application for loan 5days 1000.004 Contract/ Agreement 1days 500.005 Purchase of land/ Rent (only time) 0 06 Connection of utilities (gas, electricity,

water)1Month 3000.00

7 Recruitment 1week 2000.008 Others 1week 1000.00

Total 14500.00

4. Office Equipment

Fixed Asset Cost Duration DepreciationMachinery 40000.00 10Days 10000.00Furniture 20000.00 10Days 10000.00Others 25000 .00 5Days 0

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Total 85000.00 25Days 20000.00

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5. Salary of the Employees

Designation Salary (Yearly)Employee 312000.00

Total 312000.00

6. Administrative Expenses

SL. Description Ref. Cost (Yearly)1 Depreciation of Office Equipment Operation and Management

Plan-520000.00

2 Salary of Employees Operation and Management Plan-5

312000.00

3 Office Rent 04 Office Utilities (gas, electricity, water

etc.)360000.00

5 Postage, Telephone etc. 6000.006 Stationeries 2000.007 Refreshment 6000.008 Others (Specify) 0

Total 382000.00

7. Monitoring and Evaluation (M&E)

By this process we will evaluate the performance of the employees of our organization. We will monitor public relationship with other, to measure the quality of our product.

8. Business Social Responsibility (BSR)

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As we have created job opportunities for the street beggars, disables. As reason they will get job. So their financial problem will be solved as well as country economic side will strong. The street beggars & disables will not be burdened for their family as well as for country. We will use our profit for the betterment of the poor student. We will help those who want to become a entrepreneur.

9. Research and Development (R&D)

In the beginning of our business we are not going to start this department after passing 5 years we will open this section in our social business.

10. Training & Development

We will send our employees to different training centre to get better skill in particular section of work, basis on the individual employee’s skill we will select them to go for higher training to be expert.

Financial Plan1. Fixed Assets

Item Ref. Present (TK.)Land Operation Plan-(4) 0Building Operation Plan-(4) 0Machineries & Equipment

Operation Plan-(4) 40000.00

Furniture & Fixture Operation Plan-(4) 20000.00Vehicle (Van, Truck if any)

Operation Plan-(4) 0

Others (Specify) Operation Plan-(4) 25000.00Total 85000.00

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2. Current Asset

Item Ref. Present (TK.)Raw materials expenditure Operation Plan-6 240000.00Wages Organization and

Management Plan-7312000.00

Factory Overhead expenditure

Operation Plan-7 81000.00

Marketing expenditure Operation Plan-8 15000.00Administrative expenditure Operation Plan-8 50000.00

Other (Specify) Organization andManagement Plan-7

10000.00

Total 708000.00

1. Income Statement

Items Current Year

Sales 740000.00

(-) Cost of Goods Sold 265000.00

Gross Profit 474500.00

(-) General Administrative

and sales Expend.

382000.00

Net Profit Before Interest &

Tax

92500.00

(-) Interest on bank loan 64500.00

Net Profit Before Tax 28000.00

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(-) Tax 0

Net Profit After Tax 28000.00

2. Projected Balance Sheet

Items Current Year

ASSETS AND PROPERTIES

Current Assets

Cash and Bank balance 0

Other current assets 627000.00

Total Current Assets 627000.00

Fixed Assets

Machinery & equipment 40000.00

Furniture & Decoration 40000.00

Other fixed Assets 5000.00

Total fixed Assets 85000.00

Total Assets 712000.00

LIABILITIES AND OWNERS EQUITY

Bank loan payable 430000.00

Total Long term liabilities 0

Total liabilities

Owner’s Equity 282000.00

Total Owners Equity

Total Liabilities & Equity 712000.oo

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3. Cash Flow Statement

Projected Cash Flow Current Year

OPENING BALANCE

Cash inflows

Sales 740000.00

Equity 282000.00

Loan 430000.00

Other income 0

Total Cash inflows 1452000.00

Cash outflows

Marketing Expenses 50000.00

Cost of raw materials 240000.00

Wages 312000.00

Utility, repairs &

maintenance, rent

36000.00

Start-up cost 14500.00

Office Equipment 20000.00

Salary 300000.00

Administrative expenses 382000.00

Total Cash outflows 1354500.00

Cash balance 97500.00

4. Performance of the Company (For existing enterprise only) (Mention what was the performance of the company during last 3 years)

Period Total Revenue Total Gross Profit Net Profit

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(TK.) Expenses (TK.)

(TK.) (TK.)

2015 92500.00 382000.00 474500.00 28000.00

ConclusionSocial business is not only just limited in word but also it is a matter of action. In order to

implement this plan we need certain amount of money. Our plan may seem to be silly but

after the implementation in one day it will be cause of huge matter. Today in present world

to remove various kinds of problem social business can keep great contribution for the

society and human being as well.

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