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New Delhi, India
www. tdiindia.com
www.mobileandinternetadvertising.com
MAD – Internet & Mobile Advertising
Private and Confidential
Integrated Business Model Providing Wide Range of Outdoor Solutions
Airport Advertising
Metro Advertising
Media Services
MAD Internet &
Mobile Advertising
■ Exclusive advertising rights for 9 airports across India
■ 5,500+ advertising sites spread across high visibility zones in airports
■ Exclusive advertising rights for 73 Delhi metro stations
■ 1800+ advertising sites spread across strategic locations at stations
■ Specialized out of home media agency offering advertising solutions
■ Services include strategic planning, media buying and media execution
■ 150+ clients and 680 websites across Mobile and Internet advertising
■ 3600 advertising solutions including ideation, conceptualization, media planning, media buying & execution of campaigns.
■ Partnerships with Google, Alibaba.com, Yahoo, Hot Star, major ad & affiliate networks etc.
1. An Experienced Premium Transit and Digital Advertising Company. Leaders in airport advertising for 29 years, with Exclusive rights to 9 airports, 73 metro stations
2. Outdoor, Internet & Mobile advertising agency with 20 offices, Largest outdoor inventory of 6500 display sites and over 500 customers
Introduction to TDI International India P Limited
Private and Confidential
PAN India presence to provide diverse options & nation-wide campaigns to clients
• Clients can roll-out a campaign nation-wide
without any implementation challenges
• All round visibility, diverse options and real
time service to the clients
TDI Offices
Partner offices
serving clients in
every part of India
including Rural, B/C
cities, SMEs
20 offices serving
clients in every part
of India
Private and Confidential
www.MobileAndInternetAdvertising.com
Introduction to Mobile and Internet Advertising Division
Founded in 2008, MAD has a dedicated team of professionals focusing on Innovations & Engagements through Social Media, Search marketing, online advertising and mobile advertising using latest advertising tools and techniques
MAD offers 360 degree advertising solutions on these media starting from ideation, conceptualisation, media planning, buying, designing, development, execution capabilities
150+ Clients & Associations with Alibaba,com, Google, Hotstar , Yahoo and major ad & affiliate networks
Clear “Processes, Checklists”
Passionate about Innovations, Quality, Service & Support
Dedicated Ideation (Pre-Sales) Team that Focuses on Creatives, Media Planning, Buying
Dedicated Social Media / Search / MIS / Operations team
MAD has fastest Campaign Execution Time
Private and Confidential
www.MobileAndInternetAdvertising.com
Partnerships with Global Giants in Internet & Mobile Media
India’s first Channel Partner of www.Alibaba.com World’s Largest B2B E-Commerce Portal. 455 Million + Members spread across 200+ Countries. 6:1 Buyer : Seller Ratio making it a paradise for Exporters seeking to expand their business across the world by Buying Gold Supplier Membership from us
We are Google Ad Words SMB Partners authorised to sell Text Advertising on Google Search, Banner Ads on Google Display Network, Video Ads on YouTube. The campaigns are created & optimized by Google Trained & Certified MAD Professionals
We are Globally the first Channel Partners authorised to sell Yahoo Native Advertising. The Campaigns are run by Yahoo & Yahoo trained MAD Professionals
We are Channel Partners Authorised to sell Advertising Inventory on HOTSTAR (the mobile TV offering from STAR TV). The campaigns are managed by us.
Private and Confidential
www.MobileAndInternetAdvertising.com
BRAND
CPM CPC/ PPC CPL
SEO/SEM Call/ Click to Action
Consulting
Banner Creation
Traffic Generation
Creative Agency
Ad Serving
Innovations
CPS
E Commerce Emailers
Reputation Management Newsletter
Web Site Roadblocks
2D / 3D Clips Google Adwords
Multilingual Content Ads
Facebook LinkedIn
Twitter You tube
Video pre & post roll
Campaign Ideation
Media Planning
Media Buying
Campaign Execution
mCoupon
WAP sites
Mobile Internet sites
Interactive SMS Blu-fi Zone
Sponsorships
Advertorial Ring Back
Tone
Out Bound Dial
Search Campaigns
Community
Game ads Placement Ads
Mobile apps Contextual/ Text Ads
Corporate Presentations
360 degree ad solutions
Augmented Reality
Social Media
ERP s/w
Website Design
Media Mix Website
Development
Virals Ad n/w
Interactive Voice
Response
Ringtone
Subscription Alerts
Brand Zone
Customer Care Zone
Bluetooth
Voice Portal Missed Call
Keywords
Longcode
Print / FM /TV – MAD
Ads USSD
Loyalty Solutions
Mobile/Interactive Apps
Instant Gratification
MMS - MMS Video
Gaming Shortcode
Wallpaper SMS / WAP PUSH
Mobile & Internet Media Options we offer (Partial List)
Private and Confidential
www.MobileAndInternetAdvertising.com
Our team of experts design & develop Creatives, Electronic Direct Mailers, SEO
Friendly Websites and increase the volume and quality of traffic to client’s website
for targeted keywords by improving its rank in the search results
Social Media Optimisation & Reputation Management are used to enhance
Brand on the Social Networking sites and also to remove the negative search results
about the Brand
Creatives, Designing, Development, SEO, SMO & Reputation Management
Creatives
Private and Confidential
www.MobileAndInternetAdvertising.com
MAD has the Fastest Execution Time – Case Study
MAD adopted 60
creative in NIGHT as
per display size and
got the client approval
Creatives created and sent
to Yahoo, Bharat
Student, Zapak, Orkut,
Ad Network
Yahoo, Bharat Student ,
Zapak QC done
Yahoo, Bharat Student ,
Zapak went live
Proof of
deployment/Screenshots
sent
5:00pm; 22-Sep 10:00am; 23-Sep 10:19am; 23-Sep
3:16pm; 23-Sep 2:00pm-3:00pm; 23-Sep 1:00pm-2:00pm; 23-Sep
Contract Signed
Total Turnaround Time from signing the contract to deployment at 5 different websites/ad networks: : 17
hours
Private and Confidential
www.MobileAndInternetAdvertising.com
B2C Case Studies : Social Media Engagement & 360 solution
Phase – I : Teaser Campaign for a week
Phase –II : Answer and meet Big Boss
Result – 31,031 likes in 20 days.
Facebook “Big Boss Ke Saath”
Build awareness of HCL ME Laptops
Execution through Microsite, Contests, Banners,
Social Networking, Email
Outcome : 25m impressions, 1m registrations of
potential customers
3 step Campaign
Register with the microsite, Name the mascot, Winner gets the latest HCL ME Laptop, free
HCL ME – Name the Mascot
0
360 Solution - Ideation, Creation, Media Panning, Media Buying & Implementation 0
Private and Confidential
www.MobileAndInternetAdvertising.com
Moneycontrol
Indiainfoline
Business-Standard
(SmartInvestor)
Monster
Indianexporters
TradeIndia
FranchiseIndia
EnterpreneurIndia.in
B2B Case Studies : EDM – Cheil (Samsung), PPC for Hughes
EDM activity for Samsung Laptops Search Campaign for Hughes Global Education
Keyword: Business management
Private and Confidential
www.MobileAndInternetAdvertising.com
SME, SMB, Retail Case Study
To increase the enquiries of the Telecom products from SME, SMB, Retail segments
Spread Knowledge about the advantage of the Products :
Objective of the Campaign
— Broadband
— Content Delivery Network (CDN)
— Internet Leased Line (ILL)
— InstaOffice
— Managed Hosting
— MPLS – VPN
— Secure Connect
Scope of the Campaign Media Vehicles
— Banners
— Text
— Search
— Placement
— EDM
Websites
— Affiliate Network for Lead Generation
— Run On Network on the Ad Network
— Google adwords (Search)
— Google adwords (Placement)
SME Organizations between 1-500 employees
Private and Confidential
www.MobileAndInternetAdvertising.com
• Banner Ads were done for the promotion of above brands on www.irctc.co.in
• Banners were displayed on the fixed locations of the website
• The banners were run for fixed durations
Internet Advertising Banner Inventory Buying :Case Studies
* Through agency
*
*
* *
• Banner Advertisement on timesofindia.com
• Duration two months
• Banner Ad was done on ww.indianrail.gov.in respectively • Duration one month
Private and Confidential
www.MobileAndInternetAdvertising.com
• SMS Activity was done for Bata Store Gurgaon Sec 17 for the promotion of the Anniversary offer for Flat 10 % off
• 85,000 SMS were sent
• SMS Promotion was done for the launch of 22 “DIGIWORLD STORES”
• 22 lacs Bulk SMS were sent with 30 days
validity
Mobile Advertising : Case Studies
Some other companies - sms / obd / email campaigns
Private and Confidential
www.MobileAndInternetAdvertising.com
MAD - Partial List of Clients
……and many more
Private and Confidential
www.MobileAndInternetAdvertising.com
Sanjay Sharma
Global Head
TDI International India P Limited
42, Rani Jhansi Road,
New Delhi 110055. India.
Tel: +91 11 4253 4300
Handphone: +91 98184 53031
This material is exclusive property of TDI. No part of this presentation may be used, shared, modified and/or disseminated without permission.
© 2015 TDI. All rights reserved.
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