Backlinks are the most important component of your SEO. Before you start link building, make sure your website has a natural backlink profile. With Google initiating more than 400,00 manual actions each month, don't let your website fall victim. It could take years to regain the traffic and ROI your website once had. Take a look at our tips for link evaluation!
2. Are yougambling withGoogle?@JKrzyzanowski 3. Did you
knowGoogle initiatesmore than400,000 manualactions@JKrzyzanowski
every month? 4. PICTUREJeanine Krzyzanowski@JKrzyzanowskiDirector
of Link Building Strategy @ TeknicksExecuting quality link building
since 05 5. @JKrzyzanowski 6. IdentifyingRed FlagsPHASE1 7. Monthly
Accumulation of Linking Domains6,000-4,000-2,000-0-Jul Oct 11 Apr
Jul Oct 12 Apr Jul Oct 13 Apr Jul Oct 14 Apr Jul Oct 11
AprReferring domains@JKrzyzanowskiBacklinkGrowthTrends 8. Monthly
Accumulation of Linking Domains6,000-4,000-2,000-0-Jul Oct 11 Apr
Jul Oct 12 Apr Jul Oct 13 Apr Jul Oct 14 Apr Jul Oct 11
AprReferring domains@JKrzyzanowskiBacklinkGrowthTrendsA large spike
in links is typicallya sign of link manipulation 9.
@JKrzyzanowskiAnchorTextDiversityExact Match
Keyword170%Branded5%Partial & Broad Match9%URL7%Other9% 10.
@JKrzyzanowskiAnchorTextDiversityBranded5%A backlink profile with
high percentageof keywords with exact match anchortext
(non-branded)Exact Match Keyword170%Partial & Broad
Match9%URL7%Other9% 11. @JKrzyzanowskiReferringdomainsvs. links 12.
@JKrzyzanowskiReferringdomainsvs. linksA website with thousands of
links pereach referring domain 13. DataCompilationPHASE2 14.
@JKrzyzanowskiDataCompilation 15. @JKrzyzanowskiFilterDataDomain
and Page Authority 16. @JKrzyzanowskiFilterDataCitation and Trust
Flow 17. EvaluationPHASE3 18. Red = HarmfulYellow = SuspiciousGreen
= Healthy 19. Widely distributed links in the footers/templates
Low-quality directory or bookmark site links Large-scale article
marketing Blog comment spam Paid links@JKrzyzanowskiNOLink Value!
20. Authority@JKrzyzanowski 21. Relevancy 22. Heavywith adsPoor
UserExperiencePoorContentQualityQuality
ofwebsite@JKrzyzanowskiQuality ofwebsite 23. LinkNeighborhood&
Surrounding@JKrzyzanowski Text 24. 1 Would I want Matt Cutts
&the webspam team to seethis link?2 Is this link helpful to
readers,& my brands targetaudience?3 Is this link relevant tomy
brand & products?4 Does this link have potentialto drive
referral traffic??@JKrzyzanowskiKeyquestions toask
whenevaluatinglinks 25. Issue: Loss in rankings&
trafficSolution: Backlinkanalysis & link removalCaseStudy 26.
91,980 Links evaluated42,196Linksremoved60%increasein page
1rankings33%increase inorganictraffic 27. Tweetabletips1 When
analyzing backlinks, export GWT data for up to 7-10 days to ensure
you have the mostcomprehensive data set #pubcon2 Establish
thresholds for authority and trust scores when filtering backlink
data #pubcon3 Removing low quality links is an important strategy
in #linkbuilding #pubcon4 Almost time for beer thirty! #pubcon
#thristythursday #drinkup #lasvegas@Jkrzyzanowski @Teknicks 28.
www.teknicks.com@[email protected]@ @JkrzyzanowskiThank
You/ Q&AFull Presentation & additional
resourcesinfo.teknicks.com/pubcon2014
