- 1. Evaluation of Links &Link ValuePresented by:Jeanine
KrzyzanowskiTeknicks@jkrzyzanowski |
@[email protected]
2. Are yougambling withGoogle?@JKrzyzanowski 3. Did you
knowGoogle initiatesmore than400,000 manualactions@JKrzyzanowski
every month? 4. PICTUREJeanine Krzyzanowski@JKrzyzanowskiDirector
of Link Building Strategy @ TeknicksExecuting quality link building
since 05 5. @JKrzyzanowski 6. IdentifyingRed FlagsPHASE1 7. Monthly
Accumulation of Linking Domains6,000-4,000-2,000-0-Jul Oct 11 Apr
Jul Oct 12 Apr Jul Oct 13 Apr Jul Oct 14 Apr Jul Oct 11
AprReferring domains@JKrzyzanowskiBacklinkGrowthTrends 8. Monthly
Accumulation of Linking Domains6,000-4,000-2,000-0-Jul Oct 11 Apr
Jul Oct 12 Apr Jul Oct 13 Apr Jul Oct 14 Apr Jul Oct 11
AprReferring domains@JKrzyzanowskiBacklinkGrowthTrendsA large spike
in links is typicallya sign of link manipulation 9.
@JKrzyzanowskiAnchorTextDiversityExact Match
Keyword170%Branded5%Partial & Broad Match9%URL7%Other9% 10.
@JKrzyzanowskiAnchorTextDiversityBranded5%A backlink profile with
high percentageof keywords with exact match anchortext
(non-branded)Exact Match Keyword170%Partial & Broad
Match9%URL7%Other9% 11. @JKrzyzanowskiReferringdomainsvs. links 12.
@JKrzyzanowskiReferringdomainsvs. linksA website with thousands of
links pereach referring domain 13. DataCompilationPHASE2 14.
@JKrzyzanowskiDataCompilation 15. @JKrzyzanowskiFilterDataDomain
and Page Authority 16. @JKrzyzanowskiFilterDataCitation and Trust
Flow 17. EvaluationPHASE3 18. Red = HarmfulYellow = SuspiciousGreen
= Healthy 19. Widely distributed links in the footers/templates
Low-quality directory or bookmark site links Large-scale article
marketing Blog comment spam Paid links@JKrzyzanowskiNOLink Value!
20. Authority@JKrzyzanowski 21. Relevancy 22. Heavywith adsPoor
UserExperiencePoorContentQualityQuality
ofwebsite@JKrzyzanowskiQuality ofwebsite 23. LinkNeighborhood&
Surrounding@JKrzyzanowski Text 24. 1 Would I want Matt Cutts
&the webspam team to seethis link?2 Is this link helpful to
readers,& my brands targetaudience?3 Is this link relevant tomy
brand & products?4 Does this link have potentialto drive
referral traffic??@JKrzyzanowskiKeyquestions toask
whenevaluatinglinks 25. Issue: Loss in rankings&
trafficSolution: Backlinkanalysis & link removalCaseStudy 26.
91,980 Links evaluated42,196Linksremoved60%increasein page
1rankings33%increase inorganictraffic 27. Tweetabletips1 When
analyzing backlinks, export GWT data for up to 7-10 days to ensure
you have the mostcomprehensive data set #pubcon2 Establish
thresholds for authority and trust scores when filtering backlink
data #pubcon3 Removing low quality links is an important strategy
in #linkbuilding #pubcon4 Almost time for beer thirty! #pubcon
#thristythursday #drinkup #lasvegas@Jkrzyzanowski @Teknicks 28.
www.teknicks.com@[email protected]@ @JkrzyzanowskiThank
You/ Q&AFull Presentation & additional
resourcesinfo.teknicks.com/pubcon2014
