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ServicesWe are a versatile firm with a 360 degree outlook on services and products related to branding, marketing, advertising and communication. We are growing with achievement and recognition with our proven capabilities and work, along with satisfied and drawn towards clientele.
Our varied approach advances towards the following aspects :- Brand Strategies Channel Marketing Brand Promotions Event Management Exhibition Management OOH Brand Merchandise POP Production Design & Copy Video Production Media Buying, Selling & Planning Public Relations Digital Marketing : Social Media, Search Engine Strategies, Link Building, Local
Search, PPC, Content Creation, and Conversion Website Design & Management Response Center / Call Center Technology Integration – Application development on multiple platforms (Operating
Systems)
Services
Integrated
Marketing Services
(IMS)
Customer Response Managem
ent(CRM)
Managed Manpower Services
(MMS)
Interactive Brand
Promotions (IBP)
Design, Copy & Content (DCC)
Verticals
Integrated Marketing Services
Venue Selection & Suggestion
3rd Party Procurement
Guest / Audience
CoordinationApp / Game Development
Media Planning /
BarterMarketing Strategies
Event / Exhibition Fabrication
Artist management & Entertainment
Thematic Deco
Technical Solutions
Print Solutions
Channel Marketing Services
Research & Development
Augmented Reality
Marketing Integrations
Mystery Shopping
Client Distributor
Enterprise
Mid Market
SMBs
SOHO
Channel Partners End Customers
Multi-disti offsiteChannel launches,Channel trainings, Channel meets
Large tech conferences, Product launches, Exhibitions & Tradeshows, Focused seminars for CIO's / IT Pros / Developers, Academia events, International Offsites
Loyalty programs, reward programs, contests
Loyalty programs, Reward programs, Contests, Channel schemes
Profiling, Lead generation, Reward programs for high-touch accounts, Marketing campaigns, Case studies on high-touch account success stories
Events
BusinessEnhancement Services
Content WritingSoftwareDevelopmentGraphic Design
Supporting Services and in-
house Resources & Expertise
Database
Channel Marketing Service
Channel Marketing Showcase
Dealer meets in over 50 cities within a timeframe of 2 months to engage with channel partners across the length and breadth of the country. Challenges included managing logistics in multiple cities to provide a high quality, zero error experience
Grand award night for a leading insurance company, the challenge was to break the monotony of the usual stage designs as it involved the presence of their CXO’s.
Channel meets in 12 cities to convey new business propositions and engage the audience. The biggest challenge was to manage an average crowd of 5000 pax / event and then choosing an appropriate outdoor location.
Technical Solutions - Audio
Sound Crown IT 12000 HD /
5000 HD / Labgroupen / Mackie SRM 450 / Martin F12 / RCF ART Speakers JBL VRX 932 – Line Array with JBL 918 Base JBL Vertec 4889 line array system
Amplification Crown IT 12000 HD /
5000 HD / Labgroupen
Audio Mixer Yamaha M7CL-48 /
Yamaha LS9-32 Soundcraft / Midas
Microphone Shure / Sennheiser UHF
wireless hand & Lapel Mic
Processor Klark Technique
DBX Processor
Wedges & Monitor JBL VRX915M
RCF – NX 12- SMA
DJ System Pioneer CDJ1000MK3
Denon - DN S3700
Technical Solutions - Lights
Moving Heads / Wash / Beam Scanner Follow Spots LED Block / Palco LED Par / LED Wash Profile / Fresnel Strobe Smoke / Haze Par 64 City Colour (Outdoor Lighting) Aveolite Console SGM Console
Technical Solutions - Visuals
LED Wall For indoor we use 4 mm and 6 mm pixel pitch Video Wall. For Outdoor we use 10 mm and 12 mm
pixel pitch. Different signal resources input are acceptable, such as TV, HDTV, S Video, NTSC/PAL, DVI, VGA, SDI and HD-SDI
Projectors BARCO PANASONIC CHRISTIE HITACHI SHARP
▪ From 2000 Lumens to 15000 Lumens,From SVGA to HDTV resolution, From LCD to Single chip DLP to 3 chip DLP, We have complete range of Projectors to suit your requirement.
Watch-Outs The giant screen size is 48 Feet X 12 Feet with one single image. We will create breathtaking presentation on a huge backdrop by combining multiple projectors. You can unveil the product with animated backdrop behind and laser show running in the front, simultaneously
unveiling your product.
Plasma / LCD TV 19” LCD TV 32” LCD TV 42” LCD TV / Plasma Monitor 50” Plasma Monitor 65” Plasma Monitor
Technical Solutions – Augmented Reality
As we realize that the advertising industry is moving on and so are the ways in which it is being incorporated to reach out to the target audience. In this competition, a brand to survive has to grab attention and stand out amongst the rest. Augmented Reality being our forte, we have taken the whole digital and advertising experience to new dimensions. Being a leading Integrated Marketing Communication Agency in India solutions provided by us are vast and versatile.
SIMI provides clients with multiple AR solutions. There are varied scope of integrating SAR in to your brand.
Mobile & Web AR ApplicationWith mobile getting smarter, the scope of it has multiplied. AR mobile apps are available on both Android and IOS devices. With this technology we make, 3D objects with live video on tablets and mobile phones. The video has been digitally processed and ‘augmented’ with the 3D components. Hence, this digital processing integrates real and virtual world in real time. It’s like bringing alive a car, an animated character, games etc. Clients can now build challenging communication and ideas using this technology. For the past year, large brands in India and abroad have been keen on increasing the user’s interaction with their product which in return helps them in maximizing sales.
On Ground ActivationPeople queuing up at malls, museums, public place, airports to be part of the experience of interactive events is a regular sight at promotional campaigns powered by SIMI.
Types of On Ground Activation Augmented Product Displays: In corporate On-stand kiosk and environment, consumers can visualize physical products live. Interactive Kiosk: Augmented content is used to allow consumers to interact and immerse themselves with the brand. Retail Technologies has created new opportunities for retailers to sell their products. AR can be used by retailers in various ways. Some of them are mentioned below. AR online shopping Virtual Retail Stores with help of AR app Product with markers to increase sales with augmented reality AR Adverts with additional web content, product video, coupons etc. 3D Product Preview at stores Display Additional information about the products Visualize Product Catalogs AR-enabled store windows
Gaming:The world of gaming has taken a completely new turn. The recent trend of augmented reality gaming has changed gaming used to be. This technology is one of the most prominent feature for game developers and designers today. These AR games can be played on smart phones and tablets by individuals.
Print:Publishers and advertisers both are looking up to the idea of print-to-mobile activations. This trend is catching up soon, the reason being the engagement level heightened with the use of image recognition. Print is no longer now restricted to just reading. Print-to-Mobile AR Activation is one of the best examples of increasing reader engagement.
Technical Solutions – Augmented Reality
IMS Gallery – Events
IMS Gallery – Events
IMS Gallery - Events
Fabricated stages: In-house designs and carpentry
IMS Gallery – Dealer Meets
Tier 2 / 3 Cities across the country – Turnkey solution: Event – Technical – Manpower – F&B – Venue – RSVP – Post Event
IMS Gallery – Conventions & Seminars
Multi city road shows: Turnkey Solution – Technical / Venue / Menu / RSVP / Kits etc.
IMS Gallery – Themed Events
IMS Gallery - Entertainment
IMS Gallery - Entertainment
IMS Gallery – Artist Management
IMS Gallery – Artist Management
IMS Gallery – Exhibition Stalls
IMS Gallery – Exhibition Stalls
IMC Gallery – Exhibition Stalls
IMS Gallery – Sports Events
IMS Gallery – Sports Event
IMS Gallery – Public Transport Branding
IMS Gallery – Public Transport Branding
IMS Gallery – Public Transport Branding
Sr No. Depot Coverage1 BACKBAY Covering south Mumbai, mainly Nariman point, Mantralaya, Cuffe Parade, C'gate stn, Colaba2 COLABA Covering Colaba, Navy nagar, Walkeshwar, Malabar Hill, 3 MUMBAI CENTRAL Fort, Lamington rd, Ballard Pier, Mazgaon, Tardeo, Nehru center, Byculla 4 WORLI Covering Worli, Worli Naka, Prabhadevi, Lower Parel5 WADALA Plying via Dadar TT, Dadar(W), Wadala, Worli, Prabhadevi, 6 BANDRA Bandra internals, Khar, reclamation, Mount Mary, Linking Rd, CBD Belapur7 SANTACRUZ Plying via Wadala, Walkeshwar, JVPD Juhu, Colaba, BARC8 OSHIWARA Covering Andheri (W), Lokhandwala, Juhu, Versova,4&7 bunglows, Mantralaya 9 GOREGAON Plying Thru Link Rd. via G'gaon, Andheri, S'cruz, V.Parle to Mantralaya, Hutatma Chowk.
10 MALAD Plying Thru Link Rd. Malad (W) Station,Mindspace, Goregaon Station11 POISAR Covering Kandivili, Malad, Borivili till Andheri Juhu.12 MALWANI Mainly covering Malad area only. Certain buses plying to Antop Hill & Wadala too13 GORAI Mainly Borivili areas west, certain buses plying to Mulund also14 MAGATHANE Mostly covering the North Mumbai areas Kandivili, Borivili, Dahisar, Mira Rd, Bhayander (eastern belt)15 DINDOSHI Again covering eastern belt plying thru Malad, G'Gaon, Andheri and also Vashi16 MAJAS Mostly covering the Andheri east area plying thru Chakala, Mahakali caves, Powai, Chandivili, SEEPZ17 MAROL Covering Andheri east via Airport, Colaba, Worli also Vikhroli, Ghatkopar and Mulund
18 DHARAVI Mainly Bandra east covering Bandra-Kurla complx, also covering Mahim, Kurla, Byculla , VT and Mantralaya19 ANIK Mostly long distance routes covering Mantralaya, Mazgaon, Trambay, WTC, Wadala20 PRATIKSHA NAGAR Again Long distance routes covering Byculla, Mantralaya, Worli, Dadar, Walkeshwar21 KURLA Covering eastern areas Kurla, Mulund, Andheri E, Vidya Vihar, chembur, Worli.22 GHATKOPAR Areas covered is Vashi, Vikhroli, Town, Andheri east, Nerul, Bandra23 SHIVAJI NAGAR Long distance routes going to town Mantralaya, Fort, Borivili, Bandra, WTC, Worli, Andheri east24 DEONAR Long distance routes covering Colaba, Ballard Pier, Byculla, Wadala, Thane, Nerul, vashi25 VIKHROLI Short routes covering Vikhroli, Ghatkopar, Mulund, Chembur26 MULUND Covering Mulund, Bandra, Thane, SEEPZ, Andheri east, Bhandup
IMS Gallery – Railway Station
* Have exclusive rights for table space rentals on all western
railway stations – 12X12 / 18X18 Space at Churchgate station,
Andheri Elevated Zone to conduct activations like malls.
Outdoor – Some Inventories (Mumbai)
HOARDING SIZE: 40x40NAME OF ROAD: Western Express Highway ET
LANDMARK: next to Jog FlyoverTYPE OF AREA: Highway Traffic &
CommercialTRAFFIC FROM Andheri signal
FACING TRAFFIC To JogeshwariLIT/NONLIT: LIT
BOARD LOCATION ANDHERI W.E. HIGHWAYCURRENT DISPLAY: SONY TV
Outdoor
Outdoor
OutdoorHOARDING SIZE: 40x40NAME OF ROAD: Western Express
HighwayMTLANDMARK: before Jog Bridge
TYPE OF AREA: Highway Traffic & Commercial
TRAFFIC FROM JogeshwariFACING TRAFFIC To Andheri
LIT/NONLIT: LITBOARD LOCATION ANDHERI W.E. HIGHWAYCURRENT DISPLAY: Lokhandwala Buiders
Outdoor
Outdoor
OutdoorHOARDING SIZE: 145' X 8'NAME OF ROAD: Mira Road Highway
LANDMARK: KashimiraTYPE OF AREA: TRAFFIC FROM Mira Road Highway
FACING TRAFFIC To MumbaiLIT/NONLIT: Non-Lit
BOARD LOCATIONPLEAZANT PARK (GANTRY)
FACING KASHIMIRA
Outdoor
Outdoor
HOARDING SIZE: 40x20NAME OF ROAD: LINK ROAD
LANDMARK: opp Goregaon Sports Club
TYPE OF AREA: CommercialTRAFFIC FROM Link Rd
FACING TRAFFIC To BorivaliLIT/NONLIT: LIT
BOARD LOCATION MALAD LINK ROADCURRENT DISPLAY: Cyber Café
Outdoor
Outdoor
Outdoor
HOARDING SIZE: 30x20NAME OF ROAD: T Junction
LANDMARK: Bandra T-JunctionTYPE OF AREA: CommercialTRAFFIC FROM Mahim
FACING TRAFFIC To SionLIT/NONLIT: LIT
BOARD LOCATION BandraCURRENT DISPLAY: Milliniore
Outdoor
IMS Gallery - OutdoorHOARDING SIZE: 40x40NAME OF ROAD: Western Express Highway ET
LANDMARK: next to Jog FlyoverTYPE OF AREA: Highway Traffic &
CommercialTRAFFIC FROM Andheri signal
FACING TRAFFIC To JogeshwariLIT/NONLIT: LIT
BOARD LOCATION ANDHERI W.E. HIGHWAYCURRENT DISPLAY: SONY TV
IMS Gallery – Branding Scope at Malls
Elevator Branding
IMS Gallery – Branding Scope at Malls
Escalator Branding
IMS Gallery – Branding Scope at Malls
Boards at Cinema Hall
IMS Gallery – Branding Scope at Malls
Billboards at Mall
CRM Services 20 FTEs product team for up
gradation, promotion and updates calling all states in India speaking native languages along with Hindi and English.
30 FTEs delegate acquisition team acquired 500 paid delegates in a span of 60 days.
20 FTEs RSVP team to ensure event attendance
Dedicated knowledge center facilities
Dedicated Program manager and HR
CRM – Lead Generation Program
CRM – Snapshots
Predictive Dialer for auto call allocation to agents
Call logging technology, records each calls dialed from agent stations.
State of art delivery center accommodating 30 FTEs
Dedicated Program Manager, QC and QA team for each project.
Complete database support Supported by high speed PRI (E1) lines for
optimum up-time & voice clarity.
CRM - Technology
Call Recording & Real time Call monitoring System
CRM - Technology
Real Time CRM Report in your Outlook
In order to simplify the registration process - a Simple, easy to remember - Toll Free Miss Number was offered – “9595-56-5544", to which a call gets disconnected after one ring causing no burden to caller.
Each audition received on ground was transferred on a real time basis to a remote database server through cloud thus providing “REAL TIME” Access to voice files.
The above mentioned toll free number was publicised via on-ground promotions
Each individual that called on the aforementioned number were called back by the expert lead generation team, to audition over the phone for the event.
Every time an individual was registered over the phone, an audition voice file was recorded over the phone by a state of art call monitoring system
A call-center number : 022-67255295 was also offered to the individuals registering for the event to provide support, answer queries and provide timely notifications about the event.
The above technogies eliminated the clutter of physical handling of data, chances of data manipulation and loss of data.
CRM TECHNOLOGY – Story Board
Super Singer – Reality Singing Show – Managed with technology integration.
Missed Call Monitoring System Dash Board
CRM - MISSED CALL
1. All missed calls generated by promotions were recorded here2. Live reports generation 3. Caller carrier and location details
MISSED CALL
Custom SMS sent out to every number that gave a missed call @ 9595-56-5544
CRM - AUDITION VOICE DATABASE
Systematic Date wise data management system.
Easy nomenclature for data dump – YYYYMMDDXXXXXXXX-PHONENO.wav
CRM - AUDITION VOICE DATABASE
Easy click to play function on dashboard, no download necessary
CRM - VOICE RECORDING
Professional voice recording system for optimum voice clarity
CRM - CALL CENTERParticipant Dials
9595-56-5544 for Toll free missed call
Caller Data Stored in Missed Call
Repository
Call Centre Agent Calls back the
Participant
Participant Auditions over the phone
through the automated recording
system
Data recorded & Stored via Synergy Rec
.Technology
MMS ServicesChannel Sales Executive Program – An outsourced arm of the client’s sales team, the channel executives met partners and drove sales of specified products with specific sales targets.
Onsite promotions - 500 plus manpower to promote and sell mobile handsets in retail outlets across Tier I, II and III cities in the country
Technical sales specialists - 40 plus team to sell high-end business phones to discerning customers and provide technical training to retailers and promoters.
Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for a leading FMCG in the country, including recruitment, classroom training, management and setting and achieving of sales targets.
MMS GallerySales Staff For Snap Deal
Crew for RJ Hunt Radio Mirchi 98.3 FM
MMS Gallery
Contractual Sales Staff for FMCG Brand
Where Are We?Brand Vision/Mission
Strategies/TacticsBrand Foundation
Brand Platform
Creative BriefBig Ideas
Creative Expressions
ArchitectureTone/FeelElementsExecution
Planning(Foundatio
n)
The Planning Process has Three Phases: 1. Planning Foundation Work2. Communicating 3. Executing.
Communicating
(Briefing)
Execution(Aligning
w/strategy)
IBP Services
IBP Services
Canter Activation
Mall Activation
College Activation
School Activations
Residential Activations
Corporate Activation
Public Transport Branding
In-Shop Branding
Corporate Gifting
Merchandising & Give Aways
Outdoor Media & Branding
Rural Campaigns
IBP ShowcaseA mega BTL activation for a radio program that completed 10 years of broadcast, it involved 8 cities of activation for a period of 30 days in multiple malls, colleges, traffic signals, Corporates. The biggest challenge was to carry out minimum of 6 events in a day.
A cricket event that involved right from short listing 8 league grounds to the finale venue, executing multiple cricket matches in different zones of the city to identify the best “Gully” team, 1 month of activation for a leading radio station to boost their RAM ratings
A continuous college activation that was carried out in 56 colleges in Mumbai, the challenge was to get inside colleges with sound, DJ, Emcee and promote sales INSIDE the college.
IBA Services – CSR / PR Activations
IBP Gallery – In Store
IBP Gallery – In Store
IBA Gallery – In Store
IBA Gallery – In Store
Trained, reseller installation staff: Posters, Danglers, Festoons and Gifts Quick Halt time – Average 3 mins / Shop Excellent photo capture Superior Data Capture and Reporting Maximum Coverage
IBA Gallery – GT / MT Branding & Production (FMCG)
IBP Gallery – GT / MT Branding & Production (FMCG)
Side Kick Trolley Branding
IBP Gallery – GT/MT Branding & Production (FMCG)
IBP Gallery – GT/MT Branding & Production (Technology)
IBA Gallery – GT/MT Branding & Production (Technology)
IBA Gallery – Mascot
IBA Gallery - Mascot
200+ Man-days of Mascot activity in 62 GTs & 87 MTs across the country
IBA Gallery – Brand Promotions
IBP Gallery – Brand Promotions
IBP Gallery – Brand Promotions
IBP Gallery – Street Kiosk
IBP Gallery – Street Kiosk
Castrol FIFA LCV Road Show Activity 2010
IBP Gallery – Dealer Installations
Castrol FIFA LCV Road Show Activity 2010
IBP Gallery – Vehicle Branding
Canter Designs
IBP Gallery – Vehicle Branding
IBP Gallery – Vehicle Branding
IBP Gallery – Corporate Activation
IBP Gallery – Corporate Activation
Fire & Safety Association of India
IBP Gallery – School Contact
Nestle POLO
IBP Gallery – College Activation
IBP Gallery – Residential Activation
Eureka Forbes Aquaguard Promotion
IBP Gallery – Residential Activation
IBP Gallery – Medical Campaigns
IBP Gallery – Medical Campaign
Godrej LED TV
IBP Gallery – Mall Activation
Indian Cricket League
IBP Gallery – Mall Activation
IBP Gallery – Mall Activation
12 Malls across MumbaiTurnkey Activation: • Creative• Technology• AR Game Development• Venue Barter• Set Up• Fabrication• Manpower
16 Malls Across 16 Cities in India – 360 degree Solution
IBP Gallery – Movie Promotions
IBP Gallery – Movie Promotions
IBP – Turnkey Auditions
360 degree solution: Creative I Concept I Call Center I Missed Call I Set Up I Coordination I Manpower I Database Generation
IBP – Channel Training & Retention
IBP – Channel Training & Retention
IBP Channel Training & Retention
IBP – Store Installation
IBP –Merchandise & Collaterals
IBP – Essentials Production
IBP Gallery – Corporate Gifting
We have the most varied and interesting items for gifting and give away, please check on our website: www.synergymarcom.in or ask for our gifting catalogue for more details.
Design & Content - Standees
Design & Content - Standees
Design & Content - EDM
Design & Content - Stalls
Design & Content - Stalls
Design & Content - Stages
Design & ContentDesign & Content - Stages
Design & Content - Kiosks
Clientele
IT Space Unified Communication Providers Cloud Computing Providers Networking Solution Providers Data Center Solution Providers Computer Peripheral Manufacturers Security Solution Providers Power Protection & management solution providers Business Continuity Service Providers
Clientele
Generic Radio Station FMCG Cellular Provider Consumer Electronic Providers 5 Star Hotels Breweries & Liquor Companies Cosmetic & Care Companies DTH Providers BFSI Pharmaceutical Manufacturers & Distributors
Media Speak
Media Speak
Thank You!
Mumbai Offices:
Sales & Marketing:123, V Mall,Above Royal Enfield,W.E Highway, Kandivali - EastMumbai – 400 101
Operations: B – 301, Excel Ark, Mercy Nagar, Mira Road – East Thane – 401 107
Telephone : 022 – 67255935Hunting : 022 – 8048 409 466Email : [email protected] : www.synergymarcom.in
