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Presented for the Mid-Atlantic FCU Small Biz University Seminar
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Presenter: Melanie SpringSisarina | [email protected] | twiter.com/sisarina | sisarina.com
presents
web marketngless hassle, more happy
less hassle, more happy
1: get branded
2: let your website sell for you
3: use your newsleter
4: blog, blog, blog
web marketng
get branded
less hassle, more happy
just say no! (to templates)
get branded
BAD:- stock photos- stock logos- stock website designs- Wordpress themes- Microsof themes- Apple themes
custom = real business
get branded
GOOD:- local photographers- logo that's your own- branded website- website fts your needs- no one else has it
branding isn't just your logo
get branded
- overall messaging- marketng materials- elevator pitch- tagline- ofce look/feel- sales pitch
does your logo match your brand?
get branded
- is it clear?- do your clients get it?- does it make sense?- does it tell your story?- does it ft your business?
does all your marketng ft your brand?
get branded
- proposals- website- statonery- content- social media- print materials
let your website sell for you
less hassle, more happy
is your website easy to fnd?
let your website sell for you
- keywords- branded domain- optmized content- setup in HTML, not fash- many content pages
is your site branded?
let your website sell for you
- looks like you- feels like you- reads like you- recently updated
is it clear what you do?
let your website sell for you
- service listng- headlines- focused content- not a lot of verbiage- not just industry speak
is your website up-to-date?
let your website sell for you
- write blog posts- update news area- change your homepage- update pictures- update portolio- add new services- keep it updated!
Do your case studies or portolio sell well?
let your website sell for you
●
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- professional- variety- informatve- use of photos- descriptve text
is there a clear & simple call-to-acton?
let your website sell for you
- contact link- contact page- contact info on each page- sign up for newsleter- form, not email address
get users to follow you & send them back to site
let your website sell for you
- add social media butons- add social media feeds- stay actve- engage users- provide great content- take them back to site
use your newsleter
less hassle, more happy
getng people to opt-in to your newsleter
use your newsleter
- show an example- prove you're worth it- create a campaign- give away something- use a newsleter service- personalize your opt-in
getng people to open your newsleter
use your newsleter
- make it from you- never use: Newsleter #8- write a catchy subject- create wonder
making your newsleter readable
use your newsleter
- make sure it's branded- simple, catchy headline- engaging content- links to your site- give snippets, tell story- stop selling!
getng people to click through to your website
use your newsleter
- make sure there are links- links are a diferent color- highlight links- lead in w/great content- give a call-to-acton- keep it simple
blog, blog, blog
less hassle, more happy
blogging is easier than you think
blog, blog, blog
- short posts- list of how to's- steps to success- teach something- don't write too much- great for SEO- gives fresh content
promise posts & deliver them
blog, blog, blog
- post as ofen as you can- don't overpromise- your realm of knowledge- write multple posts- spread out posts- tell everyone about them
setup a series
blog, blog, blog
- set a deadline- ask others to share- add guestbloggers- give credit where due- ask for help- keep with core practces
it gives you something to talk about
blog, blog, blog
Share it via:- social media- newsleter- friends- colleagues
less hassle, more happy
fnal business tps - Stop convincing - If you truly love what you do, people will hire you - Stop complaining - If you build it, they will come - Be clear about your who you want as clients - Get everything in writng - Help the litle guys - Be yourself - Take a vacaton (without your electronics) - Get out of the ofce - Love yourself enough to say no
resourcesYour Biz Cards are a Billboard. What do they say?: htp://bit.ly/bizcardbillboard Want to Tweet? First, Teach Your Brand How to Speak: htp://bit.ly/brandspeakingBusinesses Find They Can't Grow Without Branding: htp://wapo.st/bizbrandinggrowth10 Questons to Ask Before Hiring a Designer: htp://bit.ly/hiringdesignerHOW TO: Write Your Own Design Scope: htp://bit.ly/designscopeHOW TO: Write Your Own Website Development Scope: htp://bit.ly/devscopeNewsleters That Work: htp://bit.ly/newsletersthatwork
less hassle, more happy