Blending Traditional Fundraising Strategies with New Internet-enabled Tactics

George StevensPresident/ CEO

Christine BeddiaDirector of Marketing & Communications

Tina ArnoldiDirector of Information Management

The Basics

Building Relationships• Awareness• Involvement• Commitment• Legacy

Building and Nurturing Relationships

Building Trust• I’ve heard of you• What a cool idea• Keep in touch• Show me you know me

VIDEO

Integrating Social Media into Marketing Strategy

Strategies:• Raise Brand Awareness• Cultivate Relationships• Build Trust and Credibility• Engage Donors

Tools:• Facebook• Twitter• Blogger

So, you have a new tool in your toolbox?

Before You Dive Into Social Media

Develop Marketing Framework

• Branding• Target Audience• Market Segmentation• Differentiation • Messaging

Be Prepared

• Squatters• Misinformation• Fundraising using your name/logo

Avoid social media identify theft:• Secure organization name• Develop safeguards and internal policies

Image of Success

Prioritize

Print Website Social media Meetings, presentations, special events Public relations

There isn’t one solution!

Start by listening

Pick one channel

• 600 million users can’t be wrong

• Tips for your page

• Personal versus professional

• Type of content

• Privacy settings

Informational

Promoting someone else

Events and follow up

• Some stats

• Using it without an account

• Your Profile

• What do I Tweet?

• Twitter #fails

EXAMPLES

•Location

•Answers

•Retweets

•Promotion

•Thank you

• Stories to tell

• Multiple authors

• Pick a schedule

• Use pictures

• Moderate comments?

• Start quietly

Same platform….

Different styles

What else is out there?

Questions?

George@CoastalCommunityFoundation.org@GeorgeStevens

Christine@CoastalCommunityFoundation.org@ChristineBeddia

Tina@CoastalCommunityFoundation.org@TinaArnoldi

@CoastalCommFdn