Blending Traditional Fundraising Strategies with New Internet-enabled Tactics
George StevensPresident/ CEO
Christine BeddiaDirector of Marketing & Communications
Tina ArnoldiDirector of Information Management
The Basics
Building Relationships• Awareness• Involvement• Commitment• Legacy
Building and Nurturing Relationships
Building Trust• I’ve heard of you• What a cool idea• Keep in touch• Show me you know me
VIDEO
Integrating Social Media into Marketing Strategy
Strategies:• Raise Brand Awareness• Cultivate Relationships• Build Trust and Credibility• Engage Donors
Tools:• Facebook• Twitter• Blogger
So, you have a new tool in your toolbox?
Before You Dive Into Social Media
Develop Marketing Framework
• Branding• Target Audience• Market Segmentation• Differentiation • Messaging
Be Prepared
• Squatters• Misinformation• Fundraising using your name/logo
Avoid social media identify theft:• Secure organization name• Develop safeguards and internal policies
Image of Success
Prioritize
Print Website Social media Meetings, presentations, special events Public relations
There isn’t one solution!
Start by listening
Pick one channel
• 600 million users can’t be wrong
• Tips for your page
• Personal versus professional
• Type of content
• Privacy settings
Informational
Promoting someone else
Events and follow up
• Some stats
• Using it without an account
• Your Profile
• What do I Tweet?
• Twitter #fails
EXAMPLES
•Location
•Answers
•Retweets
•Promotion
•Thank you
• Stories to tell
• Multiple authors
• Pick a schedule
• Use pictures
• Moderate comments?
• Start quietly
Same platform….
Different styles
What else is out there?
Questions?
[email protected]@GeorgeStevens
[email protected]@ChristineBeddia
[email protected]@TinaArnoldi
@CoastalCommFdn
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