THINK and GROW RICH

Original 1937 Classic Edition of

Think and Grow Rich

By

Napoleon Hill

Workbook Edition By Bill Marshall www.poweraffirmations.com

THINK and GROW RICH:

The 1937 Original Edition

Teaching, for the first time, the famous Andrew Carnegie formula for money-making, based upon the THIRTEEN PROVEN STEPS TO RICHES. Organized through 25 years of research, in collaboration with more than 500 distinguished men of great wealth, who proved by their own achievements that this philosophy is practical.

By

Napoleon Hill

Author of the

THE LAW OF SUCCESS

Philosophy

WORKBOOK EDITION BY Bill MARSHALL

Published by Bill Marshall

www.poweraffirmations.com

Workbook Portion by Bill Marshall Copyright © 2013 by Bill Marshall. All Rights Reserved.

This is an ebook reproduction of the complete and original 1937 version of Think and Grow Rich by Napoleon Hill, originally published by The Ralston Society and now in the public domain.

This edition published by Bill Marshall with reference numbers and workbook portion by Bill Marshall is not sponsored or endorsed by or otherwise affiliated with Napoleon Hill, his family and heirs, the Napoleon Hill Foundation, The Ralston Society, or any other person or entity.

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Napoleon Hill is not speaking of a religious faith. He defines faith as the “visualization of, and belief in attainment of desire.” In other words, it’s being able to see the object of your desire in your imagination (visualization) before you see it in the material world. Also, note the number of references in this chapter to the principle of auto-suggestion.

CHAPTER 3

FAITH

VISUALIZATION OF, AND BELIEF IN ATTAINMENT OF DESIRE

The Second Step toward Riches 1 FAITH is the head chemist of the mind. When FAITH is blended with the vibration of thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence, as in the case of prayer. This paragraph is worthy of deeper thought:

• FAITH is blended with the vibration of thought. • Your subconscious mind picks up the vibration. • Your subconscious mind translates it into its spiritual equivalent • Your subconscious mind transmits it to Infinite Intelligence.

As you continue to study this chapter, keep this four points in mind. 2 The emotions of FAITH, LOVE, and SEX are the most powerful of all the major positive emotions. When the three are blended, they have the effect of “coloring” the vibration of thought in such a way that it instantly reaches the subconscious mind, where it is changed into its spiritual equivalent, the only form that induces a response from Infinite Intelligence. 3 Love and faith are psychic; related to the spiritual side of man. Sex is purely biological, and related only to the physical. The mixing, or blending, of these three emotions has the effect of opening a direct line of communication between the finite, thinking mind of man, and Infinite Intelligence.

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So, it’s our emotions that allow us to “blend” our thoughts. What are the emotions you experience on a regular basis? I suggest you make some initial notes here. The subject of the power of positive and negative emotions come up several times in Think and Grow Rich. It is vital that you consciously recognize the emotions you feel on a regular basis. Once you identify them, it’s easier to classify them as positive or negative—and easier to create the habit of only accepting the positive emotions.

HOW TO DEVELOP FAITH 4 There comes, now, a statement which will give a better understanding of the importance the principle of self-suggestion assumes in the transformation of desire into its physical, or monetary equivalent; namely: FAITH is a state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind, through the principle of auto-suggestion. 5 As an illustration, consider the purpose for which you are, presumably, reading this book. The object is, naturally, to acquire the ability to transform the intangible thought impulse of DESIRE into its physical counterpart, money. By following the instructions laid down in the chapters on auto-suggestion, and the subconscious mind, as summarized in the chapter on auto-suggestion, you may CONVINCE the subconscious mind that you believe you will receive that for which you ask, and it will

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act upon that belief, which your subconscious mind passes back to you in the form of “FAITH,” followed by definite plans for procuring that which you desire. Your job is to convince the subconscious mind through repetition that you believe you will receive that for which you ask. Your subconscious mind will bring you back FAITH and suggest definite plans for procuring what you desire. 6 The method by which one develops FAITH, where it does not already exist, is extremely difficult to describe, almost as difficult, in fact, as it would be to describe the color of red to a blind man who has never seen color, and has nothing with which to compare what you describe to him. Faith is a state of mind which you may develop at will, after you have mastered the thirteen principles, because it is a state of mind which develops voluntarily, through application and use of these principles. 7 Repetition of affirmation of orders to your subconscious mind is the only known method of voluntary development of the emotion of faith. Faith is a state of mind. Faith is an attitude. It is a composite of your thoughts, feelings, and actions. Because faith is a state of mind, it can be consciously cultivated—as can any other state of mind. You can’t see faith or touch it with your physical senses, but it is still a real form of energy. Because it is a state of mind, it can be created instantaneously. Repetition of what you choose to believe is how to create faith at will. There are several things you can repeat to create faith—affirmations, looking at positive pictures (vision board), visualization, mind movies, recordings etc. Even reading a positive book over and over is a form of positive repetition. 8 Perhaps the meaning may be made clearer through the following explanation as to the way men sometimes become criminals. Stated in the words of a famous criminologist, “When men first come into contact with crime, they abhor it. If they remain in contact with crime for a time, they become accustomed to it, and endure it. If they remain in contact with it long enough, they finally embrace it, and become influenced by it. This is an example of a negative use of auto-suggestion. You can just as easily say that this is how people become successful—by associating with successful people, literature, etc. Charlie “Tremendous” Jones has said in five years, you will be the same person you are today except for the books you read and the people you meet.

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9 This is the equivalent of saying that any impulse of thought which is repeatedly passed on to the subconscious mind is, finally, accepted and acted upon by the subconscious mind, which proceeds to translate that impulse into its physical equivalent, by the most practical procedure available. 10 In connection with this, consider again the statement, ALL THOUGHTS WHICH HAVE BEEN EMOTIONALIZED, (given feeling) AND MIXED WITH FAITH, begin immediately to translate themselves into their physical equivalent or counterpart. 11 The emotions, or the “feeling” portion of thoughts, are the factors which give thoughts vitality, life, and action. The emotions of Faith, Love, and Sex, when mixed with any thought impulse, give it greater action than any of these emotions can do singly. Remember how we started this chapter…”FAITH is blended with the vibration (or energy) of thought.” 12 Not only thought impulses which have been mixed with FAITH, but those which have been mixed with any of the positive emotions, or any of the negative emotions, may reach, and influence the subconscious mind. Thoughts mixed with any strong emotion reaches and influences the subconscious mind—positive or negative. Watch your emotions carefully… 13 From this statement, you will understand that the subconscious mind will translate into its physical equivalent, a thought impulse of a negative or destructive nature, just as readily as it will act upon thought impulses of a positive or constructive nature. This accounts for the strange phenomenon which so many millions of people experience, referred to as “misfortune,” or “bad luck.” How does your subconscious mind translate your thoughts into their equivalent? Through your actions and the actions of others.

• Thoughts create pictures • Pictures create feelings. • Feelings lead to action. • Actions lead to reaction and results.

14 There are millions of people who BELIEVE themselves “doomed” to poverty and failure, because of some strange force over which they BELIEVE they have no control. They are the creators of their own “misfortunes,” because of this negative BELIEF, which is picked up by the subconscious mind, and translated into its physical equivalent. 15 This is an appropriate place at which to suggest again that you may benefit, by passing on to your subconscious mind, any DESIRE which you wish translated into its

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physical, or monetary equivalent, in a state of expectancy or BELIEF that the transformation will actually take place.

16 Your BELIEF, or FAITH, is the element which determines the action of your subconscious mind. There is nothing to hinder you from “deceiving” your subconscious mind when giving it instructions through auto-suggestion, as I deceived my son’s subconscious mind. 17 To make this “deceit” more realistic, conduct yourself just as you would, if you were ALREADY IN POSSESSION OF THE MATERIAL THING WHICH YOU ARE DEMANDING, when you call upon your subconscious mind. 18 The subconscious mind will transform into its physical equivalent, by the most direct and practical media available, any order which is given to it in a state of BELIEF, or FAITH that the order will be carried out. 19 Surely, enough has been stated to give a starting point from which one may, through experiment and practice, acquire the ability to mix FAITH with any order given to the subconscious mind. Perfection will come through practice. It cannot come by merely reading instructions. Many people resist this idea of “deceiving” themselves—that it’s a denial of reality. I prefer to think of the process more positively. Rather than thinking of this as a process of “deceiving” myself, I choose to think of it as using my imagination to create what I desire. Everything you see that has been “molded” by human hands (which is every product that has been or will be created) was first a picture in the mind of one or more persons. Even money is a human creation and thus, started as an image in the mind of some person. 20 If it be true that one may become a criminal by association with crime, (and this is a known fact), it is equally true that one may develop faith by voluntarily suggesting to the subconscious mind that one has faith. The mind comes, finally, to take on the nature of the influences which dominate it. Understand this truth, and you will know why it is essential for you to encourage the positive emotions as dominating forces of your mind, and discourage — and eliminate negative emotions. 21 A mind dominated by positive emotions, becomes a favorable abode for the state of mind known as faith. A mind so dominated may, at will, give the subconscious mind instructions, which it will accept and act upon immediately.

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FAITH IS A STATE OF MIND WHICH MAY BE INDUCED BY SELF-SUGGESTION

22 All down the ages, the religionists have admonished struggling humanity to “have faith” in this, that, and the other dogma or creed, but they have failed to tell people HOW to have faith. They have not stated that “faith is a state of mind, and that it may be induced by self-suggestion.” Faith in anything, including yourself (self-confidence) is induced or created by some form of self-suggestion. 23 In language which any normal human being can understand, we will describe all that is known about the principle through which FAITH may be developed, where it does not already exist. 24 Have Faith in yourself; Faith in the Infinite. 25 Before we begin, you should be reminded again that: 26 FAITH is the “eternal elixir” which gives life, power, and action to the impulse of thought! The foregoing sentence is worth reading a second time, and a third, and a fourth. It is worth reading aloud! 27 FAITH is the starting point of all accumulation of riches! 28 FAITH is the basis of all “miracles,” and all mysteries which cannot be analyzed by the rules of science! 29 FAITH is the only known antidote for FAILURE! 30 FAITH is the element, the “chemical” which, when mixed with prayer, gives one direct communication with Infinite Intelligence. 31 FAITH is the element which transforms the ordinary vibration of thought, created by the finite mind of man, into the spiritual equivalent. 32 FAITH is the only agency through which the cosmic force of Infinite Intelligence can be harnessed and used by man. 33 EVERY ONE OF THE FOREGOING STATEMENTS IS CAPABLE OF PROOF! 34 The proof is simple and easily demonstrated. It is wrapped up in the principle of auto-suggestion. Let us center our attention, therefore, upon the subject of self-suggestion, and find out what it is, and what it is capable of achieving.

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35 It is a well known fact that one comes, finally, to BELIEVE whatever one repeats to one’s self, whether the statement be true or false. If a man repeats a lie over and over, he will eventually accept the lie as truth. Moreover, he will BELIEVE it to be the truth. Auto-suggestion is covered in greater depth in the next chapter, but in essence it is your self-talk. The words and the ideas that you are regularly exposed to and especially those that you regularly repeat to yourself. If you do not consciously choose your own thoughts, you will “soak up” the thoughts and ideas that are in your environment. If the people around you are negative, and you do not actively resist their ideas by choosing positive thoughts instead, your subconscious mind will be influenced by their ideas. Make a list of the dominating people in your life. Then determine if their influence is primarily positive or negative. You can just put a “+” or “-“ by their name. If their influence is negative, it doesn’t mean that it’s your job to correct them. If you choose to keep them in your life, accept them for who they are, but choose to close your mind to their negative influence. And hold a picture of them in your imagination as a positive person. If you are resolutely positive, one of two things is likely to happen. Either they will become more positive when they are around you. Or, you will find yourself spending less time with them—but without rejecting them. You will also find yourself automatically attracting new people into your life who are positive.

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Like attracts like.

36 Every man is what he is, because of the DOMINATING THOUGHTS which he permits to occupy his mind. Thoughts which a man deliberately places in his own mind, and encourages with sympathy, and with which he mixes any one or more of the emotions, constitute the motivating forces, which direct and control his every movement, act, and deed! 37 Comes, now, a very significant statement of truth: 38 THOUGHTS WHICH ARE MIXED WITH ANY OF THE FEELINGS OF EMOTIONS, CONSTITUTE A “MAGNETIC” FORCE WHICH ATTRACTS, FROM THE VIBRATIONS OF THE ETHER, OTHER SIMILAR, OR RELATED THOUGHTS. A thought thus “magnetized” with emotion may be compared to a seed which, when planted in fertile soil, germinates, grows, and multiplies itself over and over again, until that which was originally one small seed, becomes countless millions of seeds of the SAME BRAND! This is quite an amazing paragraph. Your thoughts are energy. Your thoughts naturally multiply themselves. Think of any simple fruit or vegetable such as an apple, a tomato, or a cucumber. Cut one open in your imagination. And look at all of the seeds. Each seed is a potential new tree or plant. And each tree or plant that grows to maturity bears more fruit and seeds that multiply until there are potentially millions—which can all come from one seed properly planted and cultivated. When you create what you desire in your imagination, you are creating an intangible seed that has energy within it. And when you plant it in your subconscious mind, it will grow and attract similar ideas and thoughts until it matures into the object of your desire. 39 The ether is a great cosmic mass of eternal forces of vibration. It is made up of both destructive vibrations and constructive vibrations. It carries, at all times, vibrations of fear, poverty, disease, failure, misery; and vibrations of prosperity, health, success, and happiness, just as surely as it carries the sound of hundreds of orchestrations of music, and hundreds of human voices, all of which maintain their own individuality, and means of identification, through the medium of radio. 40 From the great storehouse of the ether, the human mind is constantly attracting vibrations which harmonize with that which DOMINATES the human mind. Any thought, idea, plan, or purpose which one holds in one’s mind attracts, from the vibrations of the ether, a host of its relatives, adds these “relatives” to its own force, and grows until it becomes the dominating, MOTIVATING MASTER of the individual in whose mind it has been housed.

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When you purposely control your thoughts, you are “tuning in” to the harmonizing thoughts in the ether just as a radio tunes in to the station broadcasting on that frequency. 41 Now, let us go back to the starting point, and become informed as to how the original seed of an idea, plan, or purpose may be planted in the mind. The information is easily conveyed: any idea, plan, or purpose may be placed in the mind through repetition of thought. This is why you are asked to write out a statement of your major purpose, or Definite Chief Aim, commit it to memory, and repeat it, in audible words, day after day, until these vibrations of sound have reached your subconscious mind. …any idea, plan, or purpose may be placed in the [subconscious] mind through repetition of thought.” This is exactly why affirmations, visualizations, meditations, mind movies, vision boards are powerful. It’s not the affirmations (etc.) themselves, but the thoughts, feelings, and actions that they inspire. 42 We are what we are, because of the vibrations of thought which we pick up and register, through the stimuli of our daily environment.

43 Resolve to throw off the influences of any unfortunate environment, and to build your own life to ORDER. Taking inventory of mental assets and liabilities, you will discover that your greatest weakness is lack of self-confidence. This handicap can be surmounted, and timidity translated into courage, through the aid of the principle of auto-suggestion. The application of this principle may be made through a simple arrangement of positive thought impulses stated in writing, memorized, and repeated, until they become a part of the working equipment of the subconscious faculty of your mind. Your environment has an important influence on your thinking and motivation. What are 10 ways you can improve your environment so that it has a greater positive influence on your and is in alignment with your personal goals and objectives:

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SELF-CONFIDENCE FORMULA

First. I know that I have the ability to achieve the object of my Definite Purpose

in life, therefore, I DEMAND of myself persistent, continuous action toward its attainment, and I here and now promise to render such action.

Second. I realize the dominating thoughts of my mind will eventually reproduce

themselves in outward, physical action, and gradually transform themselves into physical reality, therefore, I will concentrate my thoughts for thirty minutes daily, upon the task of thinking of the person I intend to become, thereby creating in my mind a clear mental picture of that person.

Third. I know through the principle of auto-suggestion, any desire that I

persistently hold in my mind will eventually seek expression through some practical means of attaining the object back of it, therefore, I will devote ten minutes daily to demanding of myself the development of SELF-CONFIDENCE.

Fourth. I have clearly written down a description of my DEFINITE CHIEF AIM in

life, and I will never stop trying, until I shall have developed sufficient self-confidence for its attainment.

Fifth. I fully realize that no wealth or position can long endure, unless built upon

truth and justice, therefore, I will engage in no transaction which does not benefit all whom it affects. I will succeed by attracting to myself the forces I wish to use, and the cooperation of other people. I will induce others to serve me, because of my willingness to serve others. I will eliminate hatred, envy, jealousy, selfishness, and cynicism, by developing love for all humanity, because I know that a negative attitude toward others can never bring me success. I will cause others to believe in me, because I will believe in them, and in myself.

I will sign my name to this formula, commit it to memory, and repeat it

aloud once a day, with full FAITH that it will gradually influence my THOUGHTS and ACTIONS so that I will become a self-reliant, and successful person.

While I love the idea behind this self-confidence formula, I think that the Fifth point can be stated more positively as follows: “I fully realize that no wealth or position can long endure, unless built upon truth and justice, therefore, I will only engage in transactions which benefit all whom it affects. I will succeed by attracting to myself the forces I wish to use, and the cooperation of other people. I will induce others to work with me, because of my willingness to cooperate and serve others.

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“I will develop a love for all humanity, because I know that only a positive attitude toward others can ever bring me success. I will cause others to believe in me, because I will believe in them, and in myself.” See how I’ve replaced the negative ideas with positive thoughts? You may decide that you want to rewrite the entire formula to your own needs. What is important is that you use the principle of auto-suggestion, not that you use anyone else’s self-confidence formula—either Napoleon Hill’s or mine. You can write your own self-confidence formula in the box below:

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44 Back of this formula is a law of Nature which no man has yet been able to explain. It has baffled the scientists of all ages. The psychologists have named this law “auto-suggestion,” and let it go at that. 45 The name by which one calls this law is of little importance. The important fact about it is—it WORKS for the glory and success of mankind, IF it is used constructively. On the other hand, if used destructively, it will destroy just as readily. In this statement may be found a very significant truth, namely; that those who go down in defeat, and end their lives in poverty, misery, and distress, do so because of negative application of the principle of auto-suggestion. The cause may be found in the fact that ALL IMPULSES OF THOUGHT HAVE A TENDENCY TO CLOTHE THEMSELVES IN THEIR PHYSICAL EQUIVALENT. This is a profound statement. Can you explain why you think this is true? 46 The subconscious mind, (the chemical laboratory in which all thought impulses are combined, and made ready for translation into physical reality), makes no distinction between constructive and destructive thought impulses. It works with the material we feed it, through our thought impulses. The subconscious mind will translate into reality

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a thought driven by FEAR just as readily as it will translate into reality a thought driven by COURAGE, or FAITH. 47 The pages of medical history are rich with illustrations of cases of “suggestive suicide.” A man may commit suicide through negative suggestion, just as effectively as by any other means. In a Midwestern city, a man by the name of Joseph Grant, a bank official, “borrowed” a large sum of the bank’s money, without the consent of the directors. He lost the money through gambling.

48 One afternoon, the Bank Examiner came and began to check the accounts. Grant left the bank, took a room in a local hotel, and when they found him, three days later, he was lying in bed, wailing and moaning, repeating over and over these words, “My God, this will kill me! I cannot stand the disgrace.” In a short time he was dead. The doctors pronounced the case one of “mental suicide.” 49 Just as electricity will turn the wheels of industry, and render useful service if used constructively; or snuff out life if wrongly used, so will the law of auto-suggestion lead you to peace and prosperity, or down into the valley of misery, failure, and death, according to your degree of understanding and application of it. 50 If you fill your mind with FEAR, doubt and unbelief in your ability to connect with, and use the forces of Infinite Intelligence, the law of auto—suggestion will take this spirit of unbelief and use it as a pattern by which your subconscious mind will translate it into its physical equivalent. On the positive side, if you deliberately fill your mind with FAITH and belief, the law of auto-suggestion will take this spirit of belief and use it as a pattern by which your subconscious mind will translate it into its physical equivalent. The question is, how do you “fill” your mind with faith or any other idea, plan, purpose or emotion? The answer is repetition. Notice how advertisers promote their products and services: through ads that are repeated over and over. Through products that are all “branded” with their trademark logos and packaging. They are making use of repetition of suggestion of thought to “fill” your mind with a desire for their product. You can use the exact same principle to “advertise” to your own mind by design. 51 THIS STATEMENT IS AS TRUE AS THE STATEMENT THAT TWO AND TWO ARE FOUR!

52 Like the wind which carries one ship East, and another West, the law of auto-suggestion will lift you up or pull you down, according to the way you set your sails of

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THOUGHT. The law of auto-suggestion, through which any person may rise to altitudes of achievement which stagger the imagination, is well described in the following verse:

“If you think you are beaten, you are, If you think you dare not, you don’t

If you like to win, but you think you can’t, It is almost certain you won’t.

. “If you think you’ll lose, you’re lost

For out of the world we find, Success begins with a fellow’s will—

It’s all in the state of mind. .

“If you think you are outclassed, you are, You’ve got to think high to rise,

You’ve got to be sure of yourself before You can ever win a prize.

. “Life’s battles don’t always go To the stronger or faster man,

But soon or late the man who wins Is the man WHO THINKS HE CAN!”

53 Observe the words which have been emphasized, and you will catch the deep meaning which the poet had in mind. 54 Somewhere in your make-up (perhaps in the cells of your brain) there lies sleeping, the seed of achievement which, if aroused and put into action, would carry you to heights, such as you may never have hoped to attain. 55 Just as a master musician may cause the most beautiful strains of music to pour forth from the strings of a violin, so may you arouse the genius which lies asleep in your brain, and cause it to drive you upward to whatever goal you may wish to achieve. What others have done, you can do also. 56 Abraham Lincoln was a failure at everything he tried, until he was well past the age of forty. He was a Mr. Nobody from Nowhere, until a great experience came into his life, aroused the sleeping genius within his heart and brain, and gave the world one of its really great men. That “experience” was mixed with the emotions of sorrow and LOVE. It came to him through Anne Rutledge, the only woman whom he ever truly loved. 57 It is a known fact that the emotion of LOVE is closely akin to the state of mind known as FAITH, and this for the reason that Love comes very near to translating one’s thought impulses into their spiritual equivalent.

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58 During his work of research, the author discovered, from the analysis of the lifework and achievements of hundreds of men of outstanding accomplishment, that there was the influence of a woman’s love back of nearly EVERY ONE OF THEM. The emotion of love, in the human heart and brain, creates a favorable field of magnetic attraction, which causes an influx of the higher and finer vibrations which are afloat in the ether. 59 If you wish evidence of the power of FAITH, study the achievements of men and women who have employed it. At the head of the list comes the Nazarene. The basis of Christianity is FAITH, no matter how many people may have perverted, or misinterpreted the meaning of this great force, and no matter how many dogmas and creeds have been created in its name, which do not reflect its tenets. 60 The sum and substance of the teachings and the achievements of Christ, which may have been interpreted as “miracles,” were nothing more nor less than FAITH. If there are any such phenomena as “miracles” they are produced only through the state of mind known as FAITH! Some teachers of religion, and many who call themselves Christians, neither understand nor practice FAITH. 61 Let us consider the power of FAITH, as it is now being demonstrated, by a man who is well known to all of civilization, Mahatma Gandhi, of India. In this man the world has one of the most astounding examples known to civilization, of the possibilities of FAITH.

62 Gandhi wields more potential power than any man living at this time, and this, despite the fact that he has none of the orthodox tools of power, such as money, battle ships, soldiers, and materials of warfare. Gandhi has no money, he has no home, he does not own a suit of clothes, but HE DOES HAVE POWER. How does he come by that power? 63 HE CREATED IT OUT OF HIS UNDERSTANDING OF THE PRINCIPLE OF FAITH, AND THROUGH HIS ABILITY TO TRANSPLANT THAT FAITH INTO THE MINDS OF TWO HUNDRED MILLION PEOPLE. 64 Gandhi has accomplished, through the influence of FAITH, that which the strongest military power on earth could not, and never will accomplish through soldiers and military equipment. He has accomplished the astounding feat of INFLUENCING two hundred million minds to COALESCE AND MOVE IN UNISON, AS A SINGLE MIND.

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If men and women such as Lincoln, Jesus Christ, Gandhi, or Mother Theresa can influence people to take positive action, what can you do to change your world, who can you influence by your example? What are three actions you can take within the next week to improve the world around you? 65 What other force on earth, except FAITH could do as much? 66 There will come a day when employees as well as employers will discover the possibilities of FAITH. That day is dawning. The whole world has had ample

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opportunity, during the recent business depression, to witness what the LACK OF FAITH will do to business. 67 Surely, civilization has produced a sufficient number of intelligent human beings to make use of this great lesson which the depression has taught the world. During this depression, the world had evidence in abundance that widespread FEAR will paralyze the wheels of industry and business.

68 Out of this experience will arise leaders in business and industry who will profit by the example which Gandhi has set for the world, and they will apply to business the same tactics which he has used in building the greatest following known in the history of the world. These leaders will come from the rank and file of the unknown men, who now labor in the steel plants, the coal mines, the automobile factories, and in the small towns and cities of America. 69 Business is due for a reform, make no mistake about this! The methods of the past, based upon economic combinations of FORCE and FEAR, will be supplanted by the better principles of FAITH and cooperation. Men who labor will receive more than daily wages; they will receive dividends from the business, the same as those who supply the capital for business; but, first they must GIVE MORE TO THEIR EMPLOYERS, and stop this bickering and bargaining by force, at the expense of the public. They must earn the right to dividends! 70 Moreover, and this is the most important thing of all—THEY WILL BE LED BY LEADERS WHO WILL UNDERSTAND AND APPLY THE PRINCIPLES EMPLOYED BY MAHATMA GANDHI. Only in this way may leaders get from their followers the spirit of FULL cooperation which constitutes power in its highest and most enduring form. 71 This stupendous machine age in which we live, and from which we are just emerging, has taken the soul out of men. Its leaders have driven men as though they were pieces of cold machinery; they were forced to do so by the employees who have bargained, at the expense of all concerned, to get and not to give.

72 The watchword of the future will be HUMAN HAPPINESS AND CONTENTMENT, and when this state of mind shall have been attained, the production will take care of itself, more effectively than anything that has ever been accomplished where men did not, and could not mix FAITH and individual interest with their labor. 73 Because of the need for faith and cooperation in operating business and industry, it will be both interesting and profitable to analyze an event which provides an excellent understanding of the method by which industrialists and business men accumulate great fortunes, by giving before they try to get. 74 The event chosen for this illustration dates back to 1900, when the United States Steel Corporation was being formed. As you read the story, keep in mind these

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fundamental facts and you will understand how IDEAS have been converted into huge fortunes. 75 First, the huge United States Steel Corporation was born in the mind of Charles M. Schwab, in the form of an IDEA he created through his IMAGINATION! Second, he mixed FAITH with his IDEA. Third, he formulated a PLAN for the transformation of his IDEA into physical and financial reality. Fourth, he put his plan into action with his famous speech at the University Club. Fifth, he applied, and followed-through on his PLAN with PERSISTENCE, and backed it with firm DECISION until it had been fully carried out. Sixth, he prepared the way for success by a BURNING DESIRE for success. Here is the formula Schwab used:

1. He created an idea through his imagination. 2. He mixed faith with his idea. 3. He formulated a plan for the transformation of the idea into physical and financial

reality. 4. He put his plan into action. 5. He applied and followed through on his plan with persistence and backed it with

decision. 6. He prepared the way for success with a BURNING DESIRE.

Is this a version of the “Carnegie formula,” Hill mentioned at the beginning of this book? I think this is at least part of it. One principle that Napoleon Hill does not mention here is the Master Mind, but as you study this story, you will see that there was clearly at least two Master Mind alliances—Maybe three. List those alliances here. This exercise will help you look for and identify Master Mind alliances in real life: 76 If you are one of those who have often wondered how great fortunes are accumulated, this story of the creation of the United States Steel Corporation will be enlightening. If you have any doubt that men can THINK AND GROW RICH, this story should dispel that doubt, because you can plainly see in the story of the United States Steel, the application of a major portion of the thirteen principles described in this book.

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77 This astounding description of the power of an IDEA was dramatically told by John Lowell, in the New York World-Telegram, with whose courtesy it is here reprinted.

“A PRETTY AFTER-DINNER SPEECH FOR A BILLION DOLLARS 78 “When, on the evening of December 12, 1900, some eighty of the nation’s financial nobility gathered in the banquet hail of the University Club on Fifth Avenue to do honor to a young man from out of the West, not half a dozen of the guests realized they were to witness the most significant episode in American industrial history. 79 “J. Edward Simmons and Charles Stewart Smith, their hearts full of gratitude for the lavish hospitality bestowed on them by Charles M. Schwab during a recent visit to Pittsburgh, had arranged the dinner to introduce the thirty-eight-year-old steel man to eastern banking society. But they didn’t expect him to stampede the convention. They warned him, in fact, that the bosoms within New York’s stuffed shirts would not be responsive to oratory, and that, if he didn’t want to bore the Stilhnans and Harrimans and Vanderbilts, he had better limit himself to fifteen or twenty minutes of polite vaporings and let it go at that. 80 “Even John Pierpont Morgan, sitting on the right hand of Schwab as became his imperial dignity, intended to grace the banquet table with his presence only briefly. And so far as the press and public were concerned, the whole affair was of so little moment that no mention of it found its way into print the next day. 81 “So the two hosts and their distinguished guests ate their way through the usual seven or eight courses. There was little conversation and what there was of it was restrained. Few of the bankers and brokers had met Schwab, whose career had flowered along the banks of the Monongahela, and none knew him well. But before the evening was over, they—and with them Money Master Morgan—were to be swept off their feet, and a billion dollar baby, the United States Steel Corporation, was to be conceived. 82 “It is perhaps unfortunate, for the sake of history, that no record of Charlie Schwab’s speech at the dinner ever was made. He repeated some parts of it at a later date during a similar meeting of Chicago bankers. And still later, when the Government brought suit to dissolve the Steel Trust, he gave his own version, from the witness stand, of the remarks that stimulated Morgan into a frenzy of financial activity. 83 “It is probable, however, that it was a “homely” speech, somewhat ungrammatical (for the niceties of language never bothered Schwab), full of epigram and threaded with wit. But aside from that it had a galvanic force and effect upon the five billions of estimated capital that was represented by the diners. After it was over and the gathering was still under its spell, although Schwab had talked for ninety minutes, Morgan led the orator to a recessed window where, dangling their legs from the high, uncomfortable seat, they talked for an hour more.

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84 “The magic of the Schwab personality had been turned on, full force, but what was more important and lasting was the full-fledged, clear-cut program he laid down for the aggrandizement of Steel. Many other men had tried to interest Morgan in slapping together a steel trust after the pattern of the biscuit, wire and hoop, sugar, rubber, whisky, oil or chewing gum combinations.

85 John W. Gates, the gambler, had urged it, but Morgan distrusted him. The Moore boys, Bill and Jim, Chicago stock jobbers who had glued together a match trust and a cracker corporation, had urged it and failed. Elbert H. Gary, the sanctimonious country lawyer, wanted to foster it, but he wasn’t big enough to be impressive. Until Schwab’s eloquence took J. P. Morgan to the heights from which he could visualize the solid results of the most daring financial undertaking ever conceived, the project was regarded as a delirious dream of easy-money crackpots. 86 “The financial magnetism that began, a generation ago, to attract thousands of small and sometimes inefficiently managed companies into large and competition-crushing combinations, had become operative in the steel world through the devices of that jovial business pirate, John W. Gates. Gates already had formed the American Steel and Wire Company out of a chain of small concerns, and together with Morgan had created the Federal Steel Company. The National Tube and American Bridge companies were two more Morgan concerns, and the Moore Brothers had forsaken the match and cookie business to form the “American” group—Tin Plate, Steel Hoop, Sheet Steel—and the National Steel Company. 87 “But by the side of Andrew Carnegie’s gigantic vertical trust, a trust owned and operated by fifty-three partners, those other combinations were picayune. They might combine to their heart’s content but the whole lot of them couldn’t make a dent in the Carnegie organization, and Morgan knew it. 88 “The eccentric old Scot knew it, too. From the magnificent heights of Skibo Castle he had viewed, first with amusement and then with resentment, the attempts of Morgan’s smaller companies to cut into his business. When the attempts became too bold, Carnegie’s temper was translated into anger and retaliation. He decided to duplicate every mill owned by his rivals. Hitherto, he hadn’t been interested in wire, pipe, hoops, or sheet. Instead, he was content to sell such companies the raw steel and let them work it into whatever shape they wanted. Now, with Schwab as his chief and able lieutenant, he planned to drive his enemies to the wall. 89 “So it was that in the speech of Charles M. Schwab, Morgan saw the answer to his problem of combination. A trust without Carnegie—giant of them all—would be no trust at all, a plum pudding, as one writer said, without the plums. 90 “Schwab’s speech on the night of December 12, 1900, undoubtedly carried the inference, though not the pledge, that the vast Carnegie enterprise could be brought under the Morgan tent. He talked of the world future for steel, of reorganization for

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efficiency, of specialization, of the scrapping of unsuccessful mills and concentration of effort on the flourishing properties, of economies in the ore traffic, of economies in overhead and administrative departments, of capturing foreign markets. 91 “More than that, he told the buccaneers among them wherein lay the errors of their customary piracy. Their purposes, he inferred, bad been to create monopolies, raise prices, and pay themselves fat dividends out of privilege. Schwab condemned the system in his heartiest manner. The shortsightedness of such a policy, he told his hearers, lay in the fact that it restricted the market in an era when everything cried for expansion. By cheapening the cost of steel, he argued, an ever-expanding market would be created; more uses for steel would be devised, and a goodly portion of the world trade could be captured. Actually, though he did not know it, Schwab was an apostle of modern mass production. 92 “So the dinner at the University Club came to an end. Morgan went home, to think about Schwab’s rosy predictions. Schwab went back to Pittsburgh to run the steel business for “Wee Andra Carnegie,” while Gary and the rest went back to their stock tickers, to fiddle around in anticipation of the next move. 93 “It was not long coming. It took Morgan about one week to digest the feast of reason Schwab had placed before him. When he had assured himself that no financial indigestion was to result, he sent for Schwab—and found that young man rather coy. Mr. Carnegie, Schwab indicated, might not like it if he found his trusted company president had been flirting with the Emperor of Wall Street, the Street upon which Carnegie was resolved never to tread.

94 Then it was suggested by John W. Gates the go-between, that if Schwab “happened” to be in the Bellevue Hotel in Philadelphia, J. P. Morgan might also “happen” to be there. When Schwab arrived, however, Morgan was inconveniently ill at his New York home, and so, on the elder man’s pressing invitation, Schwab went to New York and presented himself at the door of the financier’s library. 95 “Now certain economic historians have professed the belief that from the beginning to the end of the drama, the stage was set by Andrew Carnegie—that the dinner to Schwab, the famous speech, the Sunday night conference between Schwab and the Money King, were events arranged by the canny Scot.

96 The truth is exactly the opposite. When Schwab was called in to consummate the deal, he didn’t even know whether “the little boss,“ as Andrew was called, would so much as listen to an offer to sell, particularly to a group of men whom Andrew regarded as being endowed with something less than holiness. But Schwab did take into the conference with him, in his own handwriting, six sheets of copper-plate figures, representing to his mind the physical worth and the potential earning capacity of every steel company he regarded as an essential star in the new metal firmament.

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97 “Four men pondered over these figures all night. The chief, of course, was Morgan, steadfast in his belief in the Divine Right of Money. With him was his aristocratic partner, Robert Bacon, a scholar and a gentleman. The third was John W. Gates whom Morgan scorned as a gambler and used as a tool. The fourth was Schwab, who knew more about the processes of making and selling steel than any whole group of men then living.

98 Throughout that conference, the Pittsburgher’s figures were never questioned. If he said a company was worth so much, then it was worth that much and no more. He was insistent, too, upon including in the combination only those concerns he nominated. He had conceived a corporation in which there would be no duplication, not even to satisfy the greed of friends who wanted to unload their companies upon the broad Morgan shoulders. Thus he left out, by design, a number of the larger concerns upon which the Walruses and Carpenters of Wall Street had cast hungry eyes. 99 When dawn came, Morgan rose and straightened his back. Only one question remained. 100 “Do you think you can persuade Andrew Carnegie to sell?“ he asked. 101 “I can try,“ said Schwab. 102 “If you can get him to sell, I will undertake the matter,“ said Morgan. 103 “So far so good. But would Carnegie sell? How much would he demand? (Schwab thought about $320,000,000). What would he take payment in? Common or preferred stocks? Bonds? Cash? Nobody could raise a third of a billion dollars in cash. 104 “There was a golf game in January on the frost cracking heath of the St. Andrews links in Westchester, with Andrew bundled up in sweaters against the cold, and Charlie talking volubly, as usual, to keep his spirits up. But no word of business was mentioned until the pair sat down in the cozy warmth of the Carnegie cottage nearby.

105 Then, with the same persuasiveness that had hypnotized eighty millionaires at the University Club, Schwab poured out the glittering promises of retirement in comfort, of untold millions to satisfy the old man’s social caprices. Carnegie capitulated, wrote a figure on a slip of paper, handed it to Schwab and said, “all right, that’s what we’ll sell for.” 106 “The figure was approximately $400,000,000, and was reached by taking the $320,000,000 mentioned by Schwab as a basic figure, and adding to it $80,000,000 to represent the increased capital value over the previous two years. 107 Later, on the deck of a trans-Atlantic liner, the Scotsman said ruefully to Morgan, “I wish I had asked you for $100,000,000 more.”

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108 “If you had asked for it, you’d have gotten it, “Morgan told him cheerfully.

* * * * * * * * * 109 “There was an uproar, of course. A British correspondent cabled that the foreign steel world was “appalled” by the gigantic combination. President Hadley, of Yale, declared that unless trusts were regulated the country might expect “an emperor in Washington within the next twenty-five years. “ But that able stock manipulator, Keene, went at his work of shoving the new stock at the public so vigorously that all the excess water—estimated by some at nearly $600,000,000—was absorbed in a twinkling. So Carnegie had his millions, and the Morgan syndicate had $62,000,000 for all its “trouble,” and all the “boys, “ from Gates to Gary, had their millions.

* * * * * * * * 110 “The thirty-eight-year-old Schwab had his reward. He was made president of the new corporation and remained in control until 1930.” 111 The dramatic story of “Big Business” which you have just finished, was included in this book, because it is a perfect illustration of the method by which DESIRE CAN BE TRANSFORMED INTO ITS PHYSICAL EQUIVALENT! 112 I imagine some readers will question the statement that a mere, intangible DESIRE can be converted into its physical equivalent. Doubtless some will say, “You cannot convert NOTHING into SOMETHING!” The answer is in the story of United States Steel. 113 That giant organization was created in the mind of one man. The plan by which the organization was provided with the steel mills that gave it financial stability was created in the mind of the same man. His FAITH, his DESIRE, his IMAGINATION, his PERSISTENCE were the real ingredients that went into United States Steel.

114 The steel mills and mechanical equipment acquired by the corporation, AFTER IT HAD BEEN BROUGHT INTO LEGAL EXISTENCE, were incidental, but careful analysis will disclose the fact that the appraised value of the properties acquired by the corporation increased in value by an estimated SIX HUNDRED MILLION DOLLARS, by the mere transaction which consolidated them under one management. 115 In other words, Charles M. Schwab’s IDEA, plus the FAITH with which he conveyed it to the minds of J. P. Morgan and the others, was marketed for a profit of approximately $600,000,000. Not an insignificant sum for a single IDEA! 116 What happened to some of the men who took their share of the millions of dollars of profit made by this transaction, is a matter with which we are not now concerned. The important feature of the astounding achievement is that it serves as unquestionable

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evidence of the soundness of the philosophy described in this book, because this philosophy was the warp and the woof of the entire transaction.

117 Moreover, the practicability of the philosophy has been established by the fact that the United States Steel Corporation prospered, and became one of the richest and most powerful corporations in America, employing thousands of people, developing new uses for steel, and opening new markets; thus proving that the $600,000,000 in profit which the Schwab IDEA produced was earned. What are the lessons you have learned from the story of US Steel? How can you apply them to your life? Can you see the application of the principle of faith according to Napoleon Hill’s definition?

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118 RICHES begin in the form of THOUGHT! In fact, any material object, service, or organization created a person is first created in that person’s imagination. 119 The amount is limited only by the person in whose mind the THOUGHT is put into motion. FAITH removes limitations! Remember this when you are ready to bargain with Life for whatever it is that you ask as your price for having passed this way. 120 Remember, also, that the man who created the United States Steel Corporation was practically unknown at the time. He was merely Andrew Carnegie’s “Man Friday” until he gave birth to his famous IDEA. After that he quickly rose to a position of power, fame, and riches. 121 THERE ARE NO LIMITATIONS TO THE MIND EXCEPT THOSE WE ACKNOWLEDGE 122 BOTH POVERTY AND RICHES ARE THE OFFSPRING OF THOUGHT On a scale from 1-10 with 10 being the highest, what is your level of faith that you can achieve your definite major purpose in life? _______________ What is your current level of self-confidence? ____________________ What actions can you take to increase your faith in yourself and your ability to achieve your goals?

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What have you learned in this chapter about faith?

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What did you accomplish this past week towards your goals? What actions are you going to take this week towards your goals?

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If you have any questions about Think and Grow Rich or Power Affirmations, feel free to email me anytime at whmarshall@earthlink.net. I’ll help you if I can.