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WordsT he Power of
@jessedee
T his is Café Latte, a busy and much loved coffee house in Winter Haven, Florida
T he owners make one mean cookie filled with seeds, nuts and a whole bunch of goodness...
T he owners make one mean cookie filled with seeds, nuts and a whole bunch of goodness... but the problem is
very few people eat cookies for breakfast.
Cookies
SalesCoffee
But everything changed when one small word was added:
Cookies
Now sales look like this: Coffee
No one leaves the house in the morning thinking they’re going to grab a cookie for breakfast.
Unless of course if they’re “breakfast cookies”, then that makes it totally OK to have a cookie for breakfast.
T hat is the power of words.
T hat is the power of words.
@jessedee
Jesse Deetwitter.com/jessedeeslideshare.net/jessedee