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@AndrewGirdwoo d London | 20–24 Feb, 2012 | #seslondon Your social media cannot look cheap

Social Media on a Budget

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A presentation put together especially for Search Engine Strategies London 2012. It discusses the importance of a strategy even if your social media budget is limited and the dangers of using shortcut - and then shares some shortcuts.

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Page 1: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

Your social media

cannot lookcheap

Page 2: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

Unless…

Page 3: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

What do you need?

Page 4: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

Frag-men-t-ationhttp://bit.ly/pinlist

http://bit.ly/pinlist
Page 5: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://supergooglereader.com/

Your Command Centre

http://supergooglereader.com/
Page 6: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

Social media monitoring

Page 7: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://www.evri.com/business/media

Car insurance scan is OK

http://www.evri.com/business/media
Page 8: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

Human remains? NOT OK!

Down with the Speed Freak Killer

Page 9: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://trap.it and http://beta.strawberryj.am/

http://trap.it/
http://trap.it/
http://beta.strawberryj.am/
Page 10: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://ifttt.com

Stalk Matt

http://ifttt.com/
Page 11: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

Is it okay to broadcast?

Page 12: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://pipes.yahoo.com

http://pipes.yahoo.com/
Page 13: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

Not so popular

Page 14: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://paper.li/ This newspaper has over 53 thousand tweets

Paper.li

http://paper.li/
http://paper.li/
Page 15: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://danzarrella.com/

http://danzarrella.com/10-words-that-will-increase-or-decrease-your-twitter-ctr.html
http://danzarrella.com/10-words-that-will-increase-or-decrease-your-twitter-ctr.html
Page 16: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://www.pearltrees.com

Raised $6.7m

Collaborative Interest Graph

http://www.pearltrees.com/
http://www.pearltrees.com/
Page 17: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://bufferapp.com and http://on.fb.me/sesselfb

http://bufferapp.com/
http://bufferapp.com/
http://on.fb.me/sesselfb
Page 18: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://tweetguru.net/multi/

DM 12 people at once

http://tweetguru.net/multi/
Page 19: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

Shortcuts are dangerous

Page 20: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

565 people

Page 21: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

http://on.fb.me/seseasy

http://bit.ly/sesyoupages

http://bit.ly/sesrss

The original Facebook. Am I out of time?

Page 22: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

Your take away

Monitor cheaply, react quickly

Mention people

Strategy is better than shortcuts

Page 23: Social Media on a Budget

@AndrewGirdwood

London | 20–24 Feb, 2012 | #seslondon

Picture Creditshttp://www.flickr.com/photos/the_justified_sinner/3704699851/http://www.flickr.com/photos/metalcowboy/410860767/http://www.flickr.com/photos/massimobarbieri/3185202042/http://thereifixedit.com

Thanks!

http://www.flickr.com/photos/the_justified_sinner/3704699851/
http://www.flickr.com/photos/the_justified_sinner/3704699851/
http://www.flickr.com/photos/the_justified_sinner/3704699851/
http://www.flickr.com/photos/the_justified_sinner/3704699851/
http://www.flickr.com/photos/metalcowboy/410860767/
http://www.flickr.com/photos/metalcowboy/410860767/
http://www.flickr.com/photos/metalcowboy/410860767/
http://www.flickr.com/photos/massimobarbieri/3185202042/
http://www.flickr.com/photos/massimobarbieri/3185202042/
http://thereifixedit.com/

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