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How to maximize the impact and retention of your messages by following best practices for visual aids.
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PROFESSIONAL VISUAL AIDS
Benefits of Visual Aids
Improve retention – 3 days/ 65%
Increase comprehension
Enhance speaker credibility
Types of Visual Aids
• Electronic/Multimedia Presentations
• Flip Charts, Whiteboards - write big!
• Objects, Models and Handouts - at end
• Slides and Transparencies - – Pencil flashlight for notes– Avoid looking at screen – Don’t read off transparencies
Selecting & Designing Visual Aids
• Text with art or animation
• Graphics: diagrams, tables, charts
• Keep down the slides: 10 minutes = 5 + 1
• Readable size (24/18) and 2 or less fonts
Preparing Quality Text Visuals
– No more than four to six lines of text
– Limit each line to forty characters
– Use phrases rather than sentences
– Use upper and lowercase type
– Use a simple type face
– Allow the same space at the top of each visual
Visual Aids and Color
Organization : hue & saturation
Figures
Backgrounds & texts
Distance
Well-defined boundaries
High contrast
Graphs/pie charts selected color
GENERAL DESIGN PRINCIPLESGENERAL DESIGN PRINCIPLES
As we were saying…
A picture’s worth a 1000 words
Text: Less is more
3 C’s: clarity, consistancy, color cues
3 R’s: reveal, reinforce, recap