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How to Incorporate QR Codes into the Marketing Mix
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Markers, Markers EverywhereLisa Du Bois Low and Michelle Hougland
Texas Tech University@ldlow@meshougland
@texastech#texastech
#eduweb
QR MARKETINGOld Technology Gives Marketing a Boost
QR IN OUTDOORVia Mashable
Who’s Using Them
“QR codes are increasingly appearing in advertisements as a way to increase engagement with consumers. Although already common in Japan (where they were originally invented),” … they are relatively new in the US.
Calvin Klein Jeans Replaces Racy Billboards with QR Codes
Lauren Indvik, Mashable
my.SXSW Networking
GoogleGeo-Based Marketing
BestBuyProduct Promotion
LinkedIn/PingtagVirtual Business Cards
Tag Creators/Readers
I-Nigma | http://www.i-nigma.com/i-nigmahp.html
Beetagg | http://www.beetagg.com/
Google Zxing Reader | http://code.google.com/p/zxing/
ScanLife | http://us.scanlife.com/
Microsoft Tag Reader | http://tag.microsoft.com/download.aspx
Mobiletag | http://mobiletag.com/en/download.php
Texas Tech Loves MSTag
Connecting Real Life and the Digital World with Microsoft Tag
Free
Web-based
Simple
Create, manage and track codes
Change destinations instantly
Video
URL
Text Messages
Phone Dialer
Point, Snap, Wow! QR in the Mix
Texas Tech has used codes in a variety of places to leverage print pieces and engage our audience with digital content:
Launch video
Drive Web traffic
Scientific American
US News & World Report
Annual Report, Strategic Plan
Posters
ACTUAL RESULTS
Make the Leap
QR is easy and impressive. But …
Video format and compression are critical!
Don’t be afraid to experiment.
Don’t give up even if results aren’t what you expected.
Picture This…Let’s brainstorm!
Source Material
http://wirelesswatch.jp/2008/03/24/qr-code-marker-for-your-grave/
http://sxsw.com/qrcodes http://www.usatoday.com/tech/news/
2010-06-07-bar-codes_N.htm?csp=usat.me
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=129823&nid=115286