Learning and Career Growth Through Social Media

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    19-Nov-2014

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Take charge of your own personal brand. Use social media to build and leverage your profile. If you aren't doing it, some of your peers are so you'll have to accept that they are passing you by.

Transcript

  • 1. Learning & Career Growth through Social Media
    Dont be the looking for a job person
    Dan Stuart
    Copyright (c) Dan Stuart 2009

2. So why should we listen to this guy?

  • Formerly:

3. Chief Possibility Officer at Bayt.com 4. Director at Intilaq 5. English Department Head, AIS Kuwait 6. High School Teacher 7. Ski & Snowboard Instructor 8. Mountain Bike Guide 9. Swimming Pool Builder 10. M.Ed from U of Toronto 11. Honours B.A. in History and English LiteratureCopyright (c) Dan Stuart 2009
12. So why should we listen to this guy?

  • Currently:

13. Founder & CEO at GoNabit.com 14. Pioneering social commerce and group buying in the MENA region in order to grow a globally successful online institution.Copyright (c) Dan Stuart 2009
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Progression:

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So what is a
brand

  • So what do Publishers

and how is it created?
Copyright (c) Dan Stuart 2009
16. a logo?
Copyright (c) Dan Stuart 2009
17. a classical ad?
Copyright (c) Dan Stuart 2009
18. or a creative image or positioning?
Copyright (c) Dan Stuart 2009
19. From Procter & Gamble
Copyright (c) Dan Stuart 2009
20. From Marty Neumeier
Copyright (c) Dan Stuart 2009
21. Think of a brand like your MBA program: write a BPS
BPS: succinctdescription of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.
For (target audience), (brand name) is the (frame of reference) that delivers (benefit/point of difference) because only (brand name) is (reason to believe).
and why do I need one?
Copyright (c) Dan Stuart 2009
22. Criteria for Evaluating a Positioning Statement
Isit memorable, motivating and focused to the core prospect?
Does it provide a clear, distinctive and meaningful picture of the brand that differentiates it from the competition?
Can the brand own it?
Is it credible and believable?
Does it enable growth?
Does it serve as a filter for brand decision-making?
and why do I need one?
Copyright (c) Dan Stuart 2009
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Progression:

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So thats a
brand

  • So what do Publishers

then?
Copyright (c) Dan Stuart 2009
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Nope!

  • So what do Publishers

Copyright (c) Dan Stuart 2009
25. A brand is what WE say it is!
Brands can define its BPS and use that to shape their internal and external messages,
BUT
brands are defined by how they live and present this message,
AND
how WE perceive this message.
Copyright (c) Dan Stuart 2009
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Ok, finebut thats it right?

  • So what do Publishers

Copyright (c) Dan Stuart 2009
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Progression:

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Ok, finebut thats it right?
then Social Media

  • So what do Publishers

ARRIVES!
Copyright (c) Dan Stuart 2009
28. What is Social Media?
Its how people engage, participate, and share online
29. 30. Its how people engage, participate, and share online
31. Its how people engage, participate, and share online
32. the experiences they leave behind
33. and the shared meaning they create.
34. Its

  • 100,000,000 videos on YouTube

35. 4,000,000 articleson Wikipedia 36. 200,000,000 blogs 37. 3,000,000,000 tweets on twitter 38. 200,000,000 people on Facebook each month