This latest presentation from Advanced Media Productions, entitled “Integrating Social Media into the Internet Marketing Mix”, lays out all the information you need to know regarding word of mouth on the web in all its forms and how it can be a benefit to your internet marketing campaign. By capitalizing on marketing trends and acknowledging the skyrocketing popularity of viral buzz, social media can work with various advertising, online and offline marketing campaigns to deliver exceptional results. “Integrating Social Media into the Internet Marketing Mix” begins by defining the components of Internet Marketing through visual diagrams which highlight the relationships between numerous variables including search engine marketing, social marketing and media placement. Multiple social media networks and applications (Facebook, Twitter, YouTube etc.) can be utilized simultaneously throughout your campaign, and “Integrating Social Media into the Internet Marketing Mix” is an introduction to the tools that will ensure that your bases are covered when it comes to conducting a successful endeavor in internet marketing.
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Advanced Media Productions AdvMediaProductions.com Integrating
Social Media into the Internet Marketing Mix Louise Rijk Vice
President of Marketing and Sales Advanced Media Productions
Advanced Media Productions AdvMediaProductions.com The Return
of the Conversation in the Social Order Integrating Social Media
into the Internet Marketing Mix: LinkedIn
What Is Happening In Marketing? Fragmentation of Media
Consumption, More Consumer Control over Media, Declining Consumer
Trust, New Internet Technologies Advanced Media Productions
AdvMediaProductions.com Integrating Social Media into the Internet
Marketing Mix:
Social Marketing And Advertising Are Working Together Advanced
Media Productions AdvMediaProductions.com Integrating Social Media
into the Internet Marketing Mix:
Components of Internet Marketing Advanced Media Productions
AdvMediaProductions.com E-Mail Marketing Search Engine Marketing
Affiliate Marketing Website Development & Landing Page
Development Media Placement Social Marketing Online Reputation
Management Photoshare/ Videoshare Social Networking Social
Bookmarking Social News Podcasting/ Videocasting Business Blog
Marketing Organic (Algorithmic) Search PPC/Mobile Search
Advertising Web Directories/ Internet Yellow Pages Shopping
Comparison Search Engines
Online Media
Planning and
Buying
Social Network
Advertising
Contextual
Advertising
YouTube
Advertising
Integrating Social Media into the Internet Marketing Mix:
Integrated Social Marketing and Advertising Campaign Advanced
Media Productions AdvMediaProductions.com Integrating Social Media
into the Internet Marketing Mix:
Integrated Facebook Viral/Advertising Campaign Advanced Media
Productions AdvMediaProductions.com Friends Home Page Ad Ad Ad Ad
Ad Ad Ad Ad Ad Ad Ad Ad Canvas Page Profile Page Group Page
Facebook Page (Business) News Feed (Become Fan) Friends Home Page
Friends Home Page Friends Home Page Friends Home Page Friends Home
Page Friends Home Page Friends Home Page Friends Home Page Friends
Home Page Friends Home Page Friends Home Page Integrating Social
Media into the Internet Marketing Mix:
Generating Web Site Traffic Using YouTube Link to Video Page
Search Term Link to Web Site Your Company Web Site Advanced Media
Productions AdvMediaProductions.com Integrating Social Media into
the Internet Marketing Mix:
Getting Started With Internet Marketing
Search Marketing
Email Marketing
Social Marketing
Advanced Media Productions AdvMediaProductions.com Integrating
Social Media into the Internet Marketing Mix:
Organic Search Engine Optimization - Universal Search - Digital
Asset Optimization PPC/Mobile Search Advertising - PPC Search
Google, Yahoo, MSN AdCenter - Mobile Search Advertising - On-deck
White Label Search - Web Search through Smartphones with Mobile Web
browsers Search Marketing Advanced Media Productions
AdvMediaProductions.com Integrating Social Media into the Internet
Marketing Mix:
Search & Mobile Search Marketing Search Term Google News
Results Sponsored Search Results Google Map Results Sponsored
Search Results Google Map Results Advanced Media Productions
AdvMediaProductions.com Integrating Social Media into the Internet
Marketing Mix:
Permission-Based Email Marketing
Low Cost: $57.25 return for every dollar spent
(Source: DMA Study)
- Variety of Formats: Text messages, Graphic-based
eSoliciations
and Newsletters, Mulitmedia ads, Rich Media
- Self-Service or Full-Service Email Programs
- List building
- Creative design
- Message delivery
- Campaign results tracking
- List management
NBC Universal REI Crate&Barrel Advanced Media Productions
AdvMediaProductions.com Integrating Social Media into the Internet
Marketing Mix:
Web Widgets/Social Network Applications Advanced Media
Productions AdvMediaProductions.com Integrating Social Media into
the Internet Marketing Mix:
Social Network Application
- Utilities/Entertainment
- Lives inside a social network
Based on Facebook or MySpace/OpenSocial
development platform
Benefits
Viral brand visibility within established friend
relationship
- Large reach and deep brand engagement
- Generates web site traffic
Web Widgets/Social Network Applications Integrating Social
Media into the Internet Marketing Mix:
Web Widgets
- Utilities/Entertainment
- HTML, Flash & Javascript
Copy/Paste on Web Site/Blogs
Benefits
Brand visibility
- Drive web site traffic
Brand engagement
Data acquisition
Advanced Media Productions AdvMediaProductions.com
Defining Social Media Integrating Social Media into the Internet
Marketing Mix:
Advanced Media Productions AdvMediaProductions.com Social Media
Applications
MySpace, Facebook (Social Networking)
LinkedIn, Plaxo (Business Social Networking)
Flickr (Photo Sharing)
YouTube (Video Sharing)
Digg, Reddit (News Sharing)
Del.icio.us (Bookmark Sharing)
Twitter (Microblogging)
Integrating Social Media into the Internet Marketing Mix:
Thank You! Louise Rijk Vice President of Sales and Marketing
Advanced Media Productions 888-755-5151 x17
www.AdvMediaProductions.com Advanced Media Productions
AdvMediaProductions.com Integrating Social Media into the Internet
Marketing Mix: