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Channelship's presentation for the Dublin City Enterprise Board business network
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Getting Started with Social Media
http://www.slideshare.net/channelship
channelship.net Channelship Web Agency
…through social networking toolsInformation sharing has changed
Change is not an option…
To leverage all the effort that you make offline
To easily stay updated about your network
To INCREDIBLY simplify the word of mouth
Why should I network online?
Online & Offline conversations: What’s the difference?
Every business has a REPUTATION
Where are you leaving your breadcrumbs?
Ready? It’s show time!
Monologue Vs Dialogue
Inbound marketing
Social Media is just a set of tools
Build – Disassemble – Adjust - Repair
Three basic business tools
1. Brand mentions
2. Products / Services
3. Competitors
4. Industry topics
5. Sales opportunities
6. CS opportunities
7. Industry influencers
search.twitter.com
1. Trends
2. Topic ideas
3. Company mentions
4. Top industry bloggers
1. Brand mentions
2. Products / Services
3. Competitors
4. Related topics
5. Specific names
google.com/alerts
FIRST: Build Listening Stations
The weight of blogging
• Improve SE rankings
• Brand awareness
• Give brand a human voice
• Position your company as an authority
• Spreads the word easier, cheaper and more effectively
• KEY: Connect easier in social networking sites…
Your blog it’s your
HOMEBASE!
A simple picture
YOUR BLOG
(Home base)
I have a blog, now what?
1. Look for relevant people to share your blog with
2. Stay active, blog at least once a week, encourage comments
3. Blog “networking”: pinpoint other bloggers in the same topic and build relationships (read & comment)
Not convinced about having your own blog yet?
Useful resources
Business blogging and marketing
• www.problogger.net
Blog post ideas:
• 100 Blogging Ideas to Kick Start 2010
http://smallbiztrends.com/2010/01/100-smb-blogging-ideas.html
• 101 Great Posting Ideas To Make Your Blog Sizzle
http://www.ihelpyoublog.com/20070316-101-great-posting-ideas-that-will-
make-your-blog-sizzle
Next steps
1. Blogger rule: Read, write and comment
2. Think about good blog topics
3. Read other blogs from your same industry
4. Consider blog networks
5. Keep the conversation flowing by answering
to the comments on your post
Linkedin.com
LinkedIn recommendations in action!
Your business contacts alive!
• Get found by othercompanies or professionals
• Background & Reputationpoint of reference
• Update your connections &learn from their updates
• Vanity URL (easy to share)
• Save time & efforts:Get to know people beforehand
LinkedIn profile
3 key strategies
Nurture your network
Connect, follow up…
Stay in touch!
Stay updated
Search for...
...profiles, talent, opportunities, companies, groups, answers, etc.
Next steps
Take the time to build a strong profile
Build quality, not quantity of contacts
Get recommendations!!
Read profiles before interviews or events
Proactively, connect, follow up & stay in touch!
Participate in Groups & answer questions to
show your expertise!
Online video
…that people remember:
20% of what they hear…
30% of what they see…
70% of what they both hear and see?
Source: http://www.eyespot.com/WhyVideo/
Did you know?
Communicate easier: Click
After Google, the second search spot is
Offer a deeper taste to your audience!
Engage with users at a higher level
Why go video?
How to produce video
Set your digital
camera on video
mode & shoot!
How to produce video
Download
the videos
to your
computer
Online video steps
Use
Windows
Movie Maker
to edit
Online video steps
Upload and enter title, description & tags
Distribute your content
Embed video content on your blog!
One last thing..
a) You already have an offline community. Announce that you hang out online too!
b) Expand your community from there: listen, chat and provide good content if you want your message to spread
Allow your community to play a role
Thank you!
twitter.com/fredchannel
ie.linkedin.com/in/fredcaballero
facebook.com/channelship
youtube.com/channelship
