Lansinoh Laboratories Inc.

T: 0113 259 1425 W: www.lansinoh.co.ukLansinoh® is a registered trademark

of Lansinoh® Laboratories, Inc. © 2007 Lansinoh® Laboratories, Inc.

All rights reserved.

dedicated to breastfeeding mothers . . .

“This stuff is pure magic!”Maureen Lindberg, mum to Jordan 10, Scott 6and Savannah 2, and Editor of Modern Mum

Why not visit our website at www.lansinoh.co.uk/competitions

You can enter our monthly prize draw and find details of all other Lansinoh competitions and surveys. Our website also offers essential information on getting started with breastfeeding, overcoming difficulties, and guidelines on expressing

and storing breastmilk, as well as tips for Dads and an information pack for health professionals.

Selected Lansinoh products are available at Mothercare, Waitrose, John Lewis, Boots, Lloyds and many independent pharmacies. For a list of stockists near you

go to www.lansinoh.co.uk

Buy online at: www.nctsales.co.uk www.expressyourselfmums.co.uk www.mothersbliss.com www.borndirect.co.uk

Your questionsanswered

why breastfeeding is bestfor you and your baby

breastfeedingstarted withGetting

Does breastfeeding make a difference?Breastfeeding, even for a short time, provides your baby with the best start in life. It helps to protect him against allergies and illnesses such as vomiting and diarrhoea, and also reduces the risk of many serious illnesses. Breastfed babies are less likely to be overweight later in life. Mums who breastfeed are less likely to develop breast cancer and osteoporosis, and studies show that breastfeeding mothers show less postnatal anxiety and depression.

Breastfeeding saves time – and is free ! You do not have to buy, measure and mix artificial milk, and there are no bottles to warm in the middle of the night.

How do I know my baby is getting enough milk?While there is no reliable way of knowing just how much milk a baby is getting from the breast, continuous weight gain, alertness and good skin tone are all indications your baby is getting enough. If she is latched on well and you are feeding when she needs it you should make plenty of milk. Your body only knows how much milk to make by how much she is feeding. Six wet nappies and at least three poo nappies (a poo at least the size of a 2p coin) a day are also a good indication your baby is getting enough nourishment.

How often should I breastfeed my baby?A newborn baby often feeds 8-12 times in a 24 hour period. As they have small tummies they need to be fed often. Babies sometimes have times when they 'cluster suck' (feed on and off for a couple of hours) then sleep for a few hours. They also have frequency days around 4-6 weeks and 3 months when they want to feed what seems like all the time. Going with the flow means you will increase your milk supply for his growing needs. Some babies need to be woken to feed every three hours.

Do I need to use both breasts?When your baby is small it is possible she will only want one breast at afeed. What is important is that you let her finish the first breast and sobenefits from the thicker 'hindmilk' she needs, as this is full of protein andfats to help her grow. If you offer the second breast when she comesoff the first breast she may choose to have more of the thirst quenchingforemilk. If only one breast is used at a feed, feed from the other breastat the next feed to keep up your milk supply.

RRP £24.95

Lansinoh Manual Breast Pump

The Lansinoh Manual Breast Pump is made from 100% polypropylene, the preferred plastic for breastmilk storage. The unique Comfort Seal™ cushion creates a secure seal for more comfortable and efficient pumping. The ergonomic handle and lightweight, compact design allow for easy one-handed use and discreet portability. The pump is silent, easy to assemble, easy to use and easy to clean (dishwasher safe). For extra value, the pump comes with two extra valves and a spare silicone diaphragm, as well as two storage bottles, bottle rings and specially designed sealing disks to prevent leaking.

Breastfeeding – the best startBreastfeeding is nature's way of providing perfect nourishment for your baby while creating quiet times for you to relax as you establish that special bond that will last a lifetime. Because of the many benefits for both mother and child, the World Health Organisation (WHO) and all UK Health Departments now recommend exclusive breastfeeding for the first six months of a baby's life. Natural as it is, some difficulties may arise during the early weeks. The most common discomfort is sore nipples.

What causes sore nipples Uncomfortable attachment of the baby at the breast when feeding and skin that is kept too wet or dried too rapidly are common causes of this temporary but painful condition. Things will improve as you establish positioning and latch-on technique but in the meantime Lansinoh Lanolin can provide soothing relief to enable you to breastfeed comfortably.

Lansinoh® LanolinLansinoh Lanolin is the safest, purest lanolin specially developed for breastfeeding mothers for the treatment of sore and cracked nipples. It does not need to be removed before breastfeeding. It is highly purified and completely hypoallergenic so can be used by people who are allergic to wool or other refinements of lanolin. Lansinoh contains no added water, no preservatives, antioxidants or other additives and no perfume.

Quality guaranteeLansinoh is the world's strictest controlled lanolin. It is tested regularly for pesticide and detergent residues, and our unique refining process selectively filters out colour and odour forming impurities.

How to use● Apply Lansinoh Lanolin after each feed or more often if required.● Dry your nipples using a clean cloth. Do not air dry.● With clean hands, squeeze a pea sized amount of Lansinoh Lanolin out of the tube

and soften it between your fingers. Apply it carefully to the entire nipple area. If required, you can apply a small amount into the centre of a disposable breast pad.

● Store the tube at room temperature – the higher the temperature the easier the product can be applied.

Rinse nipples with tepid water when taking a shower or bath – using shower gel or soap for the nipple area is not recommended.

Other uses of Lansinoh LanolinLansinoh Lanolin is also beneficial for other skin ailments. In particular, it may be applied to itchy stretch marks, dry lips, nappy rash, on minor cuts, burns and skin abrasions, for dry skin on elbows, heels and knees, for protection against blisters on your feet (apply it two hours before going for a long walk) and on heavily stressed skin.

Ingredients100% Lansinoh® HPA® Lanolin

Lansinoh Disposable Nursing Pads have an ultra-thin but super-absorbent contour for a natural fit that won't show under clothing. The soft, stay-dry lining draws milk away from the skin and into the core of the pad where it is absorbed by a special polymer to prevent leakage. Featuring a non-slip adhesive tape so that the pad stays in place, this is the only polymer style pad that keeps its shape when wet. The pads are hygienically wrapped for cleanliness and convenience – perfect to slip into your bag when out and about.

Lansinoh Disposable Nursing Pads

RRP £3.95 (36) £6.45 (60)

Lansinoh Breastmilk Storage Bags are pre-sterilised and made from food-safe polyethylene. Our manufacturing process enables us to produce these medical grade bags without using plasticisers, so preventing substances which could be harmful to your baby from getting into your breastmilk. Featuring a double zipper for a secure seal, and also a write-on tab outside the fill area to eliminate potential puncture and milk contamination, our storage bags are easy to write on even when full. The bags come in a tissue pack dispenser for easy access and storage, and, with a gusseted bottom to allow for expansion, are developed specifically for the freezer.

Lansinoh Breastmilk Storage Bags

RRP £4.95 (25)Breastfeeding is a learnt art and should not hurt, although some mothers describe the initial sucks in the early days as tender, as the baby stretches the breast tissue. If you experience nipple soreness beyond a slight tenderness when your baby latches on you may need to make some adjustments so you can be comfortable and enjoy breastfeeding your baby.

Uncomfortable positioning and attachment is the most frequent cause of sore nipples. Most mothers find that by holding their baby on his side, wrapping him around their body and waiting for him to open his mouth wide to take a large mouthful of breast, the nipple is safely protected at the back of the baby's mouth.

Some nursing mothers find these tips useful:

● Support your baby on her side on your lap, coming to the breast slightly from underneath. To feed on the left breast, for example, with your baby facing you, hold her bottom to you with your right elbow, your right hand on her shoulder blades, your finger and thumb either side of her neck.

● Allow your breast to rest naturally, i.e. not held up to your baby. If you wish to support your breast, keep your fingers well back from the nipple.

● The baby's chin is held to the breast about 3 cm from the nipple (nose to nipple).

● Your baby will tilt his head back a bit, open his mouth wide with his tongue down and take a big mouthful of breast tissue along the tongue, while you bring your baby onto the breast.

● When the baby is sucking strongly, the mother will often bring her left arm around the baby so the baby's head is along this arm, and then the right arm can relax.

● Your baby should come off the breast when she has had enough. You can then offer the other breast, mirroring the above.

Other mothers prefer the rugby or clutch position, with their baby's feet out behind them, or the cradle hold (across the lap), or lying down. In each position it is important to enable your baby to take a large mouthful of breast so that your nipple is protected. This should immediately be more comfortable for you. If the pain persists beyond the first few 'stretching' sucks after a day or two whilst healing is happening, help from a breastfeeding specialist is advisable, as there could be other causes.

Breastfeedingthe best start